Analysis Of Marslow's Hierarchy Of Needs

2.4 How do you think the people under Ms. Hogan can be motvated? Explain how

Ms. Hogan can motivate the staff to achieve the objectives.

MASLOW'S HIERARCHY OF NEEDS.

Marslow’s hierarchy of needs is a widely accepted view on the priorities that individuals universally have. In Marslow’s hierarchy, individuals need to fulfill their physical needs, feel secure, belonging, self-esteem and self-actualization. Basic physical needs are things such as the need for food, water and other essential things for survival.

Every individual needs to feel safe from threats such as physical threats, variability and unpredictability of the environment and emotional stress. People often feel the need for relationships such as love, friendship and other feelings

Instead of changing the system, perhaps Ms. Hogan could perhaps reiterate the retirement benefits, by rewarding employees according to their seniority and loyalty to the company.

ALDERFER'S ERG THEORY.

Alderfer’s ERG theory is used in addition to Maslow's hierarchy of needs. Alderfer grouped needs into three categories, as opposed to five. These three groups of needs are growth, relatedness, and existence. There are some similarities between Maslow’s hierarchy of needs and Alderfer’s ERG theory. For example, Alderfer’s “needs of existence” correspond to Maslow’s “esteem” and “sellf-actualization” needs. In Alderfer’s ERG theory, “growth” actually corresponds to Maslow’s “self-actualization” and “esteem” needs. The main difference between the ERG theory and Maslow’s hierarchy of needs is that in ERG theory, there is no necessity to fulfill lower level needs before the higher level needs. ERG theory also suggests that if an individual is continually unable to meet upper-level needs that the person will regress and lower-level needs become 13 the major determinants of their motivation. ERG theory's implications for managers

In McClelland's theory, every single person should learn about needs from their culture. McClelland’s theory identifies 3 primary needs, namely, “the need for affiliation, the need for power, as well as the need for achievement. The need for achievement talks about being responsible, being able to meet high expecations and gain feedback while undertaking difficult tasks. The need for power is the ambition to be in a position to change the surroundings and exert influence over other people. The need for affiliation is the need to foster relationships in a social setting. The main point of the McClelland’s theory is that when a person has one of these strong needs, he or she can be motivated to the point that the need is satisfied. Ms Hogan should try to understand and identify these needs in her employees and restructure their jobs such that these needs can be