Executive summary:
Domino’s Pizza is a large pizza takeaway and delivery company that offers convenient innovative pizza crusts, toppings and sauces. It is also the market leader in many markets; one is the pasta/pizza restaurant, takeaway and delivery market. The company carries out many social responsibility activities, such as, charity fund raising, environmentally friendly projects and a healthy eating guide. The brand targets individuals and families who are looking for convenience. Domino’s Pizza is focusing on price promotions, investing on digital platforms, fund raising, investing in opening convenient outlets, and the brand image.
The macro analysis showed that this market is a growing market. It is divided into two segments, the takeaway - delivery segment and the dine-in segment. There is strong evidence that the majority of operators in the market rely heavy price promotions, consequently it has resulted in low loyalty levels. It is worth noting that there is a social trend that illustrates declines in the family lifestage and growth in the aging population. In addition, there is a social trend that reflects the increase in social responsibility concerns. On the other hand, the competitive analysis demonstrated that competitors have varied points of differentiation, where there is focus on convenience, quality and service. Although, Domino’s Pizza and Pizza hut are dominating the market, Pizza Hut is facing great decline in sales. Hence, operators in the market are trying to tackle customers by engaging through social media and new technologies. In addition, most operators are showing efforts to raise money for charities. On the other hand, there has been evidence that there is a great threat to the market from subst...
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...ecember 2015.
3. Raising awareness to the simplicity of ordering online by December 2015.
• Direct marketing objectives:
1. Acquiring 2 million contacts to the new loyalty program by November 2015.
2. Maintaining current customers through increasing social media engagement by 30% of user base by December 2015.
• Promotional marketing objectives:
1. Decrease reliance on price promotions by 50% by December 2015.
2. Increase repeat purchase to once a month by December 2015. (creating loyalty program that offer incentives for repeated purchases)
3. Increasing loyalty by 10% through experiential promotions by December 2015.
• Public Relations objectives:
1. To improve the customers unpleasant perceptions of the brand by December 2015.
2. To improve staff’s customer service to have an excellent friendly customer service by involving staff in a training program by May 2015.
Understanding the number of competitors and their capabilities in a particular market is a key function of building strategy. If a company is competing against another company offering the same product or service, it faces limitation in regards to both supplier and buyer power. Customers will always tend to go to the place where they get the same product for a cheaper price, while supplier will tend to flock to places where the deal is considerably high. For CMG, a key differentiation in its competition within the fast food industry is designated I its ability to meet a one of a kind fast food experience where customers experience fine-dining similar to high0end hotels, but a low prices. CMG additionally differentiates totally with its rivals in the sense that they struggle to offer healthy and high-quality food that positively impacts the society.
Zoë’s Kitchen is a successful restaurant in a new segment of a matured restaurant market. This company creates an at home atmosphere for the consumer to give the perception of an at home meal. There are a lot of competitors within the market and for just this company alone. Though, Zoë’s is differentiated enough as a whole to not actually have a true competition. There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus. The purpose of this analysis is to inform and forge a conclusion of what this company should do about its future.
Chick-fil-A has much recompense over chipotle. For one it additionally has a fast food pick-up window; whereas, chipotle only has the walk in and order restaurant. With the upper hand of this Chick-fil-A has a higher quality food/fast food than many other fast food restaurants or chipotle. At the business-level chick-fil-A’s strategy may include advertising and marketing to help escalate their brand recall. Also, at the corporate-level chick-fil-A’s strategy may include established brand, sponsorship to numerous sports events, and successful advertising campaign- for example, ‘Eat morchickin’.
Founded in 1986, Pret A Manger is a fast food chain, which produces freshly prepared, natural food with over 250 stores throughout the United Kingdom, France, Hong-Kong and the United States. Unlike most fast-food chains, Pret is a private company; they do not face the same pressure to grow as a public company does. However there are many factors that affect Pret A Manger’s marketplace such as economy, competition, technology, political environment, and the standard of living. This report evaluates major internal and external factors affecting Pret A Manger using various analytical techniques.
Growing sales through service: TP came up with new methods to satisfy customers. Furthermore, employees got trained on acting in customers favour.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion.
Domino’s Pizza is operated internationally through a network of 10,255 company-owned and franchise stores, located in all 50 states and more than 70 international markets (Domino’s Pizza Annual Report 2012). There are three business segments which is domestic stores, domestic supply chain and international. The core operation of this company is delivering pizza. Based on number of units and revenue, they rank second largest pizza company in the world. It carry tagline of ‘you got 30 minutes’ in December 2007 to deliver pizza in that time but it is late they will get free pizza or voucher. Free pizzas not apply to all country (Adamy, 2007).
...omer complaints with store employees. Customers would receive phone calls directly from their local store. This social technique improved customer satisfaction as well as bridged the gap between customer and employee. Finally, Domino’s wanted to personalize the customer experience. One way it achieved this, aside from the aforementioned, was by providing the name of the employee making the pizza as well as the driver. Though the company dealt with opposition from employees who did not want their names attached, eventually, employees began to see the benefits of the change. This new social architecture improved employee morale as well as established a more comforting environment for customers.
There is a larger number and types of entrants in the market Fine Dining Restaurants-Casual Dining Restaurants-Quick- Service Restaurants. Landscape of primary location is also a threat; there is a lack of customer parking which could possibly result in lower numbers of customers. Climate may also affect the businesses in general, low peak season and bad weather can cause problems for the business market if bad weather is expected, customers are more reluctant to go outside if not necessary. Potential entrants and encroaching concepts are also a concern due to factors such as low consumer switching and brand not being well known. Cost is also a threat although the primary target market is higher-wage earners consumers with less income will not frequent Rooms for Dessert they will seek substitute
Three HR management implications for Angelo 's Pizza vision statement: to expand the number of stores and eventual franchise, while focusing on serving high quality fresh ingredients:
I remember it like it was yesterday, as I took a bite out of my first Pizza. I remember the crunch of the thick dough as the sauce hit my tongue and the hot cheese touched my lips and entered my mouth. The 3 components of the Pizza amalgamate to create a delicious meal that I can proudly call my comfort food. Before I started kindergarten, I was influenced by my parents and grandparents to eat Indian food more often, so I can still keep ties with my culture and my Indian heritage. However, as I began schooling, I was keener to try new foods, one of which was Pizza. Now, Pizza has become a part of my culture and has influenced me to explore new tastes. The once foreign American staple food has now become a part of my comfort food or food that can remind me of my childhood and my upbringing. Therefore, discovering new tastes, at a young age, has an effect on exploring different cultures, creating new traditions and invoking pleasant feelings that can last a lifetime.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.