Analysing an Advert
This advert is trying to sell its product, shower gel, to a youngish
female audience. The advert comes from a young girls magazine, called
"Sugar", which is aimed at teenagers.
The background of the advert is white and the images on the advert are
either dark or bright so they stand out on the page. There are 2
photographs of the product but they're different scents. The advert is
A4 size and the images of the shower gel take up most of the page.
This is to make them stand out and grab the reader's attention. They
also stand out because the bottle's are dark green and bright green
which contrast against the white background.
The diagrams of the shower gel bottles are the most prominent features
of the advert. This suggests that they are trying to grab the reader's
attention by the bright contrasting colours. The image of the shower
gel immediately suggested the product because of its size. It contains
two large bottles of shower gel and some small natural fruits & plants
(mint and lime). The pictures are clear and bright and take up most of
the page because they're the focal point of the advert. The colours
used also help to make it stand out.
The image has been photographed with the second bottle, nearest to the
right, a little out of focus, to give a further away look, but it is
still clear. The eye is drawn to the darkest (but bright) green,
bottle, which is given the look of being nearer to the reader and is
centred in the middle of the page. The mint and the lime that are
placed partially infront of the brighter, lighter bottle of shower
gel, have droplets of water on them to give the impression that
they're freshly picked, which helps back up some of the text. However,
the image of the bottles is much larger. The image altogether takes up
more of the page than the text does and therefore grabs the reader's
attention more easily.
frontal view, facing the viewer. He is shown standing in an open, somewhat rocky field.
realistic. It is also a way to let the audience focus on the shape and
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and to the left, the bullet must have been fired from the front and right of
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
1. Lorenzo’s parents used the scientific method to solve the situation of lorenzo dying by coming up will solution to his ALD problem and stayed up late every night for years straight just to find a cure for ald and to save their child and all the other kids that suffer from ald and save their lives and many other life that may yet come and suffer from ald
was that showed behind, that dim sub-pattern, but now I am quite sure it is
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
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This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
shades of color as well as light usage give the piece a mirage-like effect. It is
Children are given these fatty acids for several reasons. Prevention of Diabetes and allergies are two issues served by DHA, EPA, and ALA in children and teenagers. Memory, learning skills, stress, and high blood pressure, are also addressed. Under the direction of a qualified physician, brain and vision development is greatly enhanced in infants who receive the proper dosages of these unsaturated fats.
The top half the page shows a slogan, that says “shoulders were made for greatness”. Right under that is followed by the words “not dandruff”. The words are dark blue and are all in capital letters, which take about half the page. Behind the Dark blue lettering is a sky background. It is light blue showing that it is daytime. The bottom half is a picture of a football player looking forward into the background. The
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.