An Analysis Of The Advertisement Of Monsanto

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Imagine being a farmer looking through a magazine and coming across an advertisement for Monsanto. One would expect to find an advertisement like this in an issue of Successful Farming or Farm & Plant. However, looking through a Better Homes and Gardens magazine, one of the most eye catching advertisements happened to be an advertisement for Monsanto. Being a magazine geared highly toward women, a person could assume finding an advertisement promoting flowers or household appliances, not a seed company.
With the recent news surrounding scandals concerning Monsanto, a magazine geared towards women would be an excellent place for this company to have an ad. Monsanto is trying to attract what they sell towards the family, making people aware …show more content…

In other words, one would expect to see a blue-collared, middle class person showing what life is actually like on a farm. These people look like they haven’t gotten their hands dirty once in life. The man especially contradicts the farm life norm; he is clean shaven and preppy looking. This man pictured offers a good example of what our society is becoming, a group of people running away from manual, hardworking labor. Instead of working sun up to sun down like most farmers, our culture now sits in an office and works from nine to …show more content…

The first thoughts one would have when hearing about a Monsanto ad is food. Monsanto is a huge corporation that deals heavily with making GMO products. Looking at this ad though, one notices that the food has next to no real purpose in the ad. In fact, it is blurred out, with only the people engaged in conversation being in focus. “Advertising often sells a great deal more than products. It sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy” (Kilbourne 101). This is precisely what Monsanto is doing, completely disregarding their actual product and selling the values of

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