Advertising And Advertising's Influence Of The Fashion Industry

According to Britannica Online Encyclopedia, “The fashion industry is a multibillion-dollar global enterprise devoted to the business of making and selling clothes”(Steele). However, the fashion industry’s impact goes beyond that of just the making and selling of clothes. The fashion industry’s impact becomes more influential when it is combined with mass media, more specifically advertising. Advertising can implement ideals into the minds of society that are sometimes unachievable for most. The media plays a significant role in shaping beliefs and ideals. Considering that both industries are influential in their own right, combing them allows us to see the numerous ways both industries shape and influence ideals in society. Prior to the

They state, “Advertising works by associating particular values important to a group of people with a specific brand and emphasizes how these priorities may be gained and experienced through purchase and consumption of the brand”(51). Referring back to the idea that advertising paints an image that one can have it all if they align themselves to the images in these advertisements, show how powerful this form of mass media is. Essentially, messages put out through advertising can alter how people behave and how they perceive themselves. Additionally, advertisements can provide society with ideas and images about certain attitudes, beliefs and lifestyles. However, through these modes of manipulation endorse glamorized ideals and certain values, that are more than likely unrealistic for the majority of society. Mass media plays an important role when it comes to the influence fashion has on society. The media plays a large role in what society believes is the ideal on what is the social norm. Advertising is a prominent form of mass media in which the fashion industry can continuously implement their ideals onto society. In Fashion in the Age of Advertising, Richard Matin states, “Advertising and its cultural permeation restructured and realized our relation to clothing and to the significance of fashion in the first quarter of the 20th century” (Martin