Ad Analysis: The Old Spice Ad

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In the Old Spice ad, a young woman is depicted holding, licking, and enjoying a vanilla ice cream cone outdoors on a sunny day. She gives off a confident vibe and has short, blond hair in her bright-hued pink shirt. The text is telling readers to "keep it clean" using their hygiene products. However, this ad hardly even makes an argument to support the product: it states "This is simply a picture of a woman eating a vanilla ice cream cone. Sure, she's attractive, sultry, even, but she is only eating it because it tastes good and it is hot where she happens to be." The subtextual message of this ad could be implying that using Old Spice will attract appealing women like the one displayed and can make you feel confident in all that you do all …show more content…

It is trying to sexually appeal to them by illogically wanting them to believe they can obtain a women like the one in the ad as long as they are wearing the Old Spice product. It seems as if the ad could appeal to men of any age, race, weight, height, or general appearance disregarding the fact that the ad contains a white woman. The ad is most likely even targeting the less attractive, more self conscious men by trying to give them false hopes revolving around this cleanliness being their life-changer when it comes to love. Now, there are several issues in the contents of the Old Spice ad: the fallacies revolving around sexual stereotypes, fantasies, and poor logic. In the ad, the subtexts are basically telling viewers that women can be easily persuaded to want someone regardless of the circumstances if they are wearing the Old Spice deodorant, cologne, etc. The ethos of the ad was severely weakened because of this message. Women can view this as sexist, stereotypical, and demeaning because it suggests women only care about the way men smell and will be attracted to their odor rather than their personality or even appearance. It is especially offensive to the more beautiful women for it depicts them as narrow-minded, seductively eating ice cream, willing to throw themselves at any man wearing the

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