Daisy By Marc Jacobs And La Vie Est Belle Advertisements

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Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
The first advertisement is “Daisy”, by Marc Jacobs, which starts out showing a young adult woman flirting and twirling a daisy flower at the camera, then shows three more relaxed young ladies about the same age laying in the green …show more content…

The mood is set by the music as cheery and pleasant making its viewers remember the tune and think about the product when they hear the same song or a similar one. Which means the advertisement is targeting the audible part of the five senses. In comparison to the “La Vie Est Belle” advertisement which uses strange and dramatic music. That tends to leave its audience guessing and confused. It does not seem to fully captivate the audience as well as the “Daisy” advertisement does. The music is a positive addition commercial, it makes the young actresses appear relaxed and they freely dance about. In the other advertisement, the music has almost no lyrics except for random oohing and awing. These noises take away from the commercial and confuses the audience, trying to make them figure out what Julia Roberts is …show more content…

The young women are having a great time and let the audience know this by their happy demeanor, huge smiles, and loads of laugher. With Julia Roberts’ commercial, she, as well as her high society socialites, is dazed and unaware of the surroundings. Her company is also bored, confused, and appear to be lost. Even while escaping both rooms, they still seem to be lost on the crowded patio. The “Daisy” actresses constructively demonstrate happy, young, inspirational women, and effectively execute their

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