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Rhetorical appeal of advertisements
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Rhetorical appeal of advertisements
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The Microsoft commercial on the Super Bowl XLIX titled “Braylon O’Neil is intended to persuade and inspire individuals about the ability of Microsoft and how it can have an impact on someone’s life. It is a 60 second commercial that demonstrates how Microsoft technology helps people to accomplish their life goals. The ad begins with a soft piano music and a charming young child, Braylon, walking with his prosthetic legs. After a male speaker guides the audience with what an individual can do that is unique and impactful, Braylon’s mother continues by revealing that he has been using prosthesis from the time when he was 11 months old. Then the commercial continues showing the child’s activities in his daily life, his desire for sports and how …show more content…
Microsoft technology helps him to accomplish more. Since advertisements are one of the powerful methods of a company or an organization used to persuade or empower other people, I can say that this is an effective commercial. Through the use of ethos, logos and pathos, this commercial successfully enlightens the impacts on Microsoft technologies to the audience. Along with the narrator telling how Microsoft technology gives courage to individuals that are unfortunate, the commercial also describes the element logo by combining different scenes of children and technology together.
This being said, the most important element used in this commercial is the logos. It is used effectively throughout the commercial. It helps the audience to understand the goal of Microsoft’s super bowl. The ad basically relies on Braylon, a young child with no legs. This commercial can also help its audiences to know that anything is possible if you put your mind to it and work on what you are trying to accomplish. It emphasizes that Microsoft’s super bowl isn’t just about software or other computer sources but also about what can be done with it. For example, in this commercial, we can see that Microsoft technology did change Braylon life. Even though he is born with no legs, he is able to do what other boys do with the help of Microsoft. Basically Microsoft helped this charming little boy to get better with his prosthetic …show more content…
legs. In this commercial, we get to see Braylon growing up and learning to use all the Microsoft technologies that make him just like any other boys. This can also be used as an evidence for the commercial. This logo used in this commercial can help its audience to be motivated in knowing more about Microsoft technologies. Generally, this advertisement shows how Microsoft can have an impact on someone’s life. In addition to the logos, ethos is also used in this commercial. Ethos is the element that focuses on persuasion created by outstanding characters. This ad is supported by using a very persuasive and empowering story. Braylon is used as the best character to persuade the audience on the impact that Microsoft’s Super Bowl has in someone’s life. In my opinion the reason they used this empowering story is to get people’s attention so that they know the usefulness of Microsoft technology in someone’s life. Finally, the use of Pathos is also shown in this commercial by provoking emotions.
The advertisement shows that Braylon’s parents are happy with Microsoft’s Super Bowl because it helped him to progress with his prosthetic legs. In the commercial, Braylon’s mother states that Microsoft did change Braylon’s life by opening the world up for him, which indicates a sign of gladness. As we can see in the video, Braylon starts to do more and achieve more with the help of Microsoft. It helped him do routine jobs and activities. This commercial over all is an empowering commercial because it talks about a story of a handicap boy that tries to overcome a challenge to his life with the help of Microsoft’s Super Bowl. These pathos that explain Braylon’s happiness support the commercial in every
move. In conclusion, this advertisement effectively uses ethos, pathos and logos to convince the audience to understand more about Microsoft technologies. Since this advertisement is very descriptive, it explains well how Microsoft technology is used to analysis Braylon’s courage and memories. Logos is used to show the audience how Microsoft technology can have a huge impact on someone’s life. Ethos is used to convince the audience to know about Microsoft technologies. Pathos is used to show how Microsoft is satisfying individuals that are unfortunate. This advertisement overall is successful. I believe that the goal of this commercial is to empower every individual and organization to achieve more in what they are trying to accomplish. It creates positive attitudes to Microsoft that will influence audience to purchase its products later. The message of this advertisement is that we as an individual can do something unique and impactful. Overall, it is a successful advertisement and Microsoft should keep using this advertising strategy.
Attention: The commercial grabs the viewer’s attention by having a baby as one of the actors. First the viewer might have thought that the man was asking his boss for a day off. In reality, the man was asking his son for a day off.
The second saying, "Add two more features to your controller", is displayed in white text positioned just below the image. Although it seemed as if the purpose of the ad was to notify the public about a contest, the image indicated its actual purpose. The significance of the phrase, "two more features", are the two Heineken bottles shown in the image. Heineken used logos to cite a "fact" to not only the grand prize winner, but to the young gamers as well;
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Logos, in this commercial, it is to make the audience feel the same way as you do. As you can see in the video, everyone is having fun and a good
Super Bowl is one of the most watched American television broadcast. In 2011 Super Bowl become the most watched television program in the history with an average audience of 111 million. While Super Bowl get the attention of the audience and keep increased the viewership, the top company found their way to make commercial for their brand and products, and broadcast the commercial during the Super Bowl games domestically. Super Bowl commercial became a culture among the people. Most of the people even don’t watch the games but the commercial during the games. The top brand companies also start spending big chunk of money to make the best attractive commercial for their audience. Among those best polished commercial was the Chrysler automobile corporation commercial, which changed the public view of Chrysler, and did a great work by using pathos appeal to attract audience by stimulating their emotions.
Throughout the entire commercial, pathos is executed to have a lasting effect on the audience. As shown, the young Olmypians in this video undergo many hardships such as: being startled in
Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when
“For teaching us that falling only makes us stronger”, as the Procter & Gamble’s commercial stats, moms are our irreplaceable superhorses who get us where we are today. This heartwarming commercial, created for the 2014 Sochi Winter Olympic Games, has a significant emotional appeal to all the mothers, athletes, and anyone who has a family. It focused on emotional investment, self-reflection, and the bonding between customer values and its brands instead of just the representation and functional performance of the products. Throughout the story, the advertisement shows the baby Olympians are all start with falling down like all of us. Their mothers pick their children up when they
There are tons of Superbowl commercials, most of them are great, but you forget about them. Then, there are the memorable ones, the ones you can't forget because they were so funny, so heartwarming, or so persuasive. The most persuasive commercial I found was the Verizon Superbowl commercial, Answering the Call. The mode of this amazing commercial was Pathos, an emotional appeal. The phone calls were really emotional and it was remarkable to hear all of these first-responders, and hear what they did to help all these people. Verizon really knew what to say to make us want to cry. Hearing all those people talk about the house-fires, or floods, or other tragic events, and hearing about them saving all those people is so heartwarming.