A Rhetorical Analysis Of Mary Kay

Page 11 of the June 2016 issue of Mary Kays’ magazine states that their Botanical Effects skin care will make you happy and have healthy skin. In this ad there are three bottles of some kind of cream for either hands, arms, or face and some freshening spray. The ad is promoting healthiness by using bright juicy granny smith apples!

Mary Kay uses the bright green granny smith apples to appeal to the readers that love these types of apples. Telling the reader that their product is healthy and it will make the reader feel healthy. Mary Kay places their product in the center of the page surrounded by four luscious apples and one bright pink flower. There are no models being used in this ad but no models are needed. The scenery of this ad looks

to be somewhere on a wooden picnic table. The table gives the ad a more nature and rustic feeling. Mary Kays’ ad has Embrace The Goodness Of in a bold text and Botanicals as the biggest word on the page. Botanicals is a substance obtained from a plant and used as an additive, especially in cosmetics.
The first rhetorical appeal, logos, is used in this image.

The major premise is that apples do have healing and healthy aspects in them, this is general knowledge. The ad uses logos to persuade the audience by reason. Logos is an appeal to logic, and is a way of persuading an audience by reason. In the ad Mary Kay is saying if you use their product you will love a happy healthy skin experience.

Mary Kays Botanical Effects ad uses ethos to appeal to ethics. Ethos is a mean of convincing someone something is credible. The use of many big words that sound sophisticated makes the magazines seem credible. Mary Kay also uses words like goodness and botanicals, words that seem to be good for ones health.

Did you know in a year, Mary Kay spends over a million dollars and conducts more than 300,000 tests to ensure that Mary Kays products meet the highest standards in quality, safety, and performance? Mary Kays ad uses bright and bold colors to intrigue their audience. If an ad is colorful usually a reader will stop and read the ad. The images are very large on the screen, they almost pop off the page. Mary Kays main headquarters is based in Dallas, Texas. Botanicals are said to make anyone’s skin look 10-15 years younger. Jessying says “ I can feel the micro-beads when I scrubbed the cleanse gently on my wet face in circular motion like I always do. I tend to scrub longer and slightly harder on areas like nose and below the lips where there are white heads. After rinsing off with water,

the immediate feeling I felt with my fingers are, the face are smoother and there is no pulling or drying feeling which is great as it does what it claims.”
Mary Kays ad was very effective. This ad told the reader mostly everything they needed to know about the product. Mary Kays use of fruits and flowers appeals to many different audiences. Many people love fruits and flowers so that was a great choice to attract many different age groups. Mary Kays Botanical Effects is essentially healthy for you and your skin. It is said to have rejuvenating powers to make you feel better. Mary Kay products are sold in more than 35 markets worldwide, and the Company’s global independent sales exceeds 3.5 million. Worldwide wholesale sales in products exceed $4 billion. Since 1990, Mary Kay has experienced significant growth, opening more than 20 stores worldwide.