L’oreal Ad Analysis L’Oreal’s ad for true match is a very broad and outspoken ad using multiple pictures and a minimal amount of words. True match and L’Oreal use their platform to express their political view into deceiving their audience, they explain this through pathos, deceptive language, and an extensive amount of imagery, L'Oreal uses this ad to appeal to everyone. It really draws eyes and it isn’t just an ad it has a strong message behind it. It is obvious that L'Oreal created this add to appeal to everyone's pathos, instantly when looking at this add you notice all the different people and the different races, hair colors, and even genders. Just because of all the controversy in the country about equality this draws your attention …show more content…
The ad is about the true match face makeup, the name in itself is deceiving because even though there are sixteen different shades of skin shown it is impossible for every person to find their “true match”. The ad continues in saying, “your skin has a story. It’s a mosaic of all the faces before it.” like I said before this does appeal to the emotions to someone and makes them think about themselves, but these two small sentences can be very deceiving. This draws you even deeper in and you read the small words and it talks about their “exclusive technology” to find your match. They claim to not only have a way to find your true match, but they have “exclusive technology”, this makes the reader sold knowing that they found a new way to find your match. If you keep reading it explains how “100% guaranteed” to find your true match. This is deceiving because this makes you think that you are for sure going to find your shade and you won’t have to go through the hassle of mixing different shades together. Lastly it says in bold letters “because you’re worth it” they are bringing you back to your story and it’s again not just about the makeup it is about
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
This ad in particular promises “improved softness”. The problem with this claim is that it is unclear to what extent the product may have on its customers. Will the person wearing this product find themselves looking as if they’ve had professional work done, with no fine lines in the skin, or will the person only seen a small difference in their appearance? The word “softness” is also unclear. The word could mean a number of things, such as smooth complexion or evenly toned face. Does this mean the targeted woman needs to have silky soft skin, and if she doesn’t, will this be the product that solves her “problem”? It most likely will not be nearly as drastic as it might seem to me. The advertisement also promises “sublime bronze”, “instant summer glow”, and “blurred imperfections”, all of these claims are too general for anyone to decipher exactly to what extent this product works. This advertisement hopes that by using these words and phrases, women who are insecure about their “imperfections” or white, dull, skin, will buy this new product.
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The ad campaign is funny to the point that the commercial is pretty much making fun of itself. The sex appeal is apparent as the bare-chested man sells the product of a man, man. The product name and logo are repeated and shown throughout the entire ad, making repetition a strong selling point. This advertisement is effective because it appeals to a wide audience using humor, sexual appeal, and repetition to sell the product. Women like attractive men, but they also like men who are adventurous, handy, charismatic, and intriguing.
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Cover Girl Cosmetics Why is Cover Girl one of the most successful cosmetic organizations since the 1960’s? Cover Girl Cosmetics has been the top-seller since 1961 and is still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover Girl has, so how does Cover Girl Cosmetics do it? A lot of Cover Girl’s strong, ongoing successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dent in today’s society in what women’s appearance should and shouldn’t be.
Did you know in a year, Mary Kay spends over a million dollars and conducts more than 300,000 tests to ensure that Mary Kays products meet the highest standards in quality, safety, and performance? Mary Kays ad uses bright and bold colors to intrigue their audience. If an ad is colorful usually a reader will stop and read the ad. The images are very large on the screen, they almost pop off the page. Mary Kays main headquarters is based in Dallas, Texas. Botanicals are said to make anyone’s skin look 10-15 years younger. Jessying says “ I can feel the micro-beads when I scrubbed the cleanse gently on my wet face in circular motion like I always do. I tend to scrub longer and slightly harder on areas like nose and below the lips where there are white heads. After rinsing off with water,
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would
You’re sitting down on your coach and you see an attractive girl winking at you, men are aroused, woman want to be her, and it is followed by a famous phrase, “got milk”, now you suddenly want milk! This is just one technique that advertisers use to manipulate customers into purchasing their product. Charles A. O’Neil wrote an essay that discusses advertisement and its ability to persuade a targeted audience. Frank Luntz also evaluates advertisers and their methods of persuasion. O’Neil however captures readers with his effective way of applying pathos, while Luntz gives readers credibility and applies logos.
It is shocking how many discourses a 30 second advertisement can produce. Many people will see this advertisement differently to the way I have perceived it. But I still think that it is quite clear how much of a stereotypical view this advertisement is portraying. It has succeeded in attracting many customers and has helped sell a lot of the product. It is producing this kind of fear among women about old age that aging isn’t a good thing, once they are 30 they need to start looking after their face because they are getting old. Women need to totally make sure that they always look young or that is it, their life is over. Media does a very good job at portraying this.
Surveys showed women in general lacked confidence in their appearance and would not describe themselves as beautiful or attractive. For example, Exhibit 4, "The Real Truth About Real Beauty: A Global Report” shows that 44% of women in the United States in 2004 “do not feel comfortable describing [themselves] as beautiful”. Marketing the idea that women in their natural forms are indeed beautiful and should be accepted by society was the premise of the whole campaign. This idea was a effective because it identified the consumer’s feeling and attitudes towards beauty and responded to it. Instead of having to market different products, Dove’s motion to challenge society’s views on what defines beauty was indeed a successful maneuver to bring millions of consumers to identify more closely with the brand. It also was a marketing campaign that had a very different message from other beauty products at the time, which made Dove stand
Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started conversations around the globe about the need for a wider definition of beauty after the study proved their hypothesis that the definition of beauty had become restrictive and seemingly unattainable. The study found that only 2% of women around the world actually see themselves as “beautiful”. Since 2004, Dove® has utilized various communications channels to challenge beauty stereotypes and invite women to join a discussion about beauty. In 2010, Dove® evolved the campaign and launched an extraordinary effort to make beauty a source of confidence rather than anxiety, with the Dove® Movement for Self-Esteem.
As long as the targeted market continues to buy into the advertisers “perfection line,” the advertisers will continue to deceive the public. For those who are gullible enough to believe this line of advertising, Estee Lauder ensures confidence and beauty all in one product. After all, their slogan does read, “ESTEE LAUDER”. Defining Beauty.