Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Assignment 3: a new strategy for kodak
Assignment 3: a new strategy for kodak
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Assignment 3: a new strategy for kodak
A New strategy for Kodak
Founded in 1884 by George Eastman as the Eastman Kodak Company; today Kodak serves as an industry leader in the area of imaging. The company first started as a photographic film company based in Rochester, New York city. The firm has since differentiated its business and progressively evolved in order to remain competitive with the advent of the digital revolution. Although it no longer holds its once dominant market share, through continual investment in research and development Kodak was able to ensure it could remain an industry contender well into the new millennium. A leading America technology company is focused mainly on imaging solutions and services for most of the businesses around the world. It provides packaging, functional printing, graphic communications and professional services for businesses around the world. Its main business segments are Digital Printing & Enterprise and Graphics, Entertainment and Commercial Films (Dayan, 2011).
The major five key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business include the following.
(a) Identification of mission and values of its choice- Eastman Kodak has a mission of offering quality services to its customers and be the leading solution provider in technology market. Through identification of the values of its choice, it will be in a position to convince its customers that it is the best provider of services that meets their demand. This will help the company influence key objectives of an organization of your choice and assess the influence of stakeholders in its operation ranging from financial, human resource and other activities.
(b) Knowing the financial importance of human resource...
... middle of paper ...
...social responsibility in order to benefit most of the communities that are close to it geographically. This will lead to development of infrastructure and other amenities such as sport centers. The company will also try to mitigate environmental degradation by use of modern technology.
.
Works Cited
Dayan, P. (2011). Kodak Canada Corporate Archives and Heritage Collection. Rochester Business Journal, , 3-7.
Gavetti, H. ,. (2011). Kodak and the digital Revolution. New York: Macmillan.
Hammer, M. F. (2011). History of the kodak and its continuations. New Jersey: Bale Press.
Helm, M. (2013). Kodak from Nodak-David Houston. journal of international photography , 10-12.
Jones, R. (2010). Kodak separates business into consumer and commercial segments. Mombai: Parjon Publisher.
Moris, S. (2012). Strategic Management of technological Innovation. London : London Publisher.
Value Proposition is defined as "A business or marketing statement that summarizes why a consumer should buy a product or use a service”. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings." To structure a proper value proposition for a company, you must view the business model and three identifying features of the business. These three features are the Goals, Core Activities, and the Product Market Focus. The goal of a company is what it aims to accomplish. In regards to Imperial Oil ltd., their main end goal would be to create profits for their shareholders and to increase the overall value of the company. With creating more value to the company, the business can use funds to access and develop more research and advance their technology in growing the corporation. The core activities of the business are what value creating tasks will help the business run properly and how t...
Riordan has identified criteria in four areas that define the company’s mission statement. First, the company focus is to have attitudes and abilities that exceed industry standards to provide solutions for customer’s challenges and lead the industry in Research and Development. Second, the mission for customer relationships is to be a solution for the customer, maintain quality, innovation, and customer service at a reasonable price. Third, to ensure the long-term viability of the company, the mission to the employees is to have an innovative and team oriented working environment, in addition to keeping the employees informed and supported. Lastly, the future of the company depends on maintaining profitability to allow growth in the company (Apollo Group, 2004).
Gustavon, Todd. Camera: A History of Photography from daguerreotype to Digital. New York, NY: Sterling Publishing, 2009. Intro p.2
The first chapter in this book explains a business’ mission and values. When discussing the mission, Welch states that in order to create an effective mission statement, one must explain how they intend to win in that particular business. The key is profitability, “Delineate their strengths and weaknesses in order to assess when they can profitably play in the competitive landscape,” (Welch, 15). This means to define the business’ strong and weak points to evaluate where they can efficiently and profitably fit within that specific business sector’s scheme. In order to come up with the mission, one can receive input from any source, but one should especially listen to the intelligent ones from all of the different sectors. Although, it is the responsibility of the top management or whoever is held responsible for it, to put it in place, it is their “defining moment,” (Welch, 17). The mission is what a business plans to do to win and values are ...
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
The advice I would give Hudson concerning long-term management of Eastman Kodak’s networked IS organization is that she would want to consider automating the business processes with the Alliance organizations if they plan on outsourcing their services for over a long period of time. The benefit would be cost reduction time wise and faster service and product to customers. Some of the processes I noted are used on their websites (www.kodak.com), for example, delivering pictures to customers through email.
Shane, Scott. Technology Strategy for Managers and Entrepreneurs. Upper Saddle River, NJ: Prentice Hall, 2009. Print.
Because of the fear of cannibalizing product sales Kodak was unable to capitalize on the digital
Identify some core values of this organization as best as you can. What do they believe in (beyond organizational success or profitability)? How might their revealing these values to customers and employees create opportunities to exceed expectations? How can they translate core values into actions to produce A-plus value, thus strengthening relationships?
2.3. The analysis of the company’s strategic position The mission of Newsprinters is to be the leader in the printing industry and the vision is to collaboratively cooperate with publishers for mutual benefit and sustainability (Newsprinters, 2018). When it comes to leadership style, Newsprinters places trust, honest, humanity and authenticity in the centre of the company’s values. Command and control is regarded as a wrong thing to do (Brooks, 2017).
Mission- to provide values to the lives of customers, to make the lives of partners worthy, concern about environment and community
...ompletes an analytical assessment of a firm. A firm establishes its competitive building by investing scarce resources again and again in its value-added activities. By doing this the organizations will be able to give rise superior products and services that the buyer's desire and continue to grow the business and adhere to its strategic plan once implemented.