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The history of kodak essay
Kodak and the digital revolution
The history of kodak essay
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Though Kodak has mostly been known for its historic role in photography, the company has served imaging needs of numerous industries since the early 1900s. Kodak’s current portfolio is based on deep technological expertise developed over the years in materials science, deposition (e.g., precisely depositing thin coatings onto substrates or backings), and digital imaging science. Using this expertise, the company that delivered the first roll film, the first electronic color separation scanner to prepare images for printing, the first cameras to go to the moon, and the first digital camera, is now delivering leading solutions for today’s business customers.
The initial success story of Kodak came from its internal culture, guiding principles the company was based on: mass production at low cost, international distribution, extensive advertising, customer focus and growth through continuous research. Also, Kodak was focused on the quality of its products and made it as a fighting argument. They focused on marketing and advertising and even thought competitors could offer better products, there was no need for customers to pay for enhanced products. Company set industry standards in terms of photo finishing process and became benchmark for other players on the market. They used razor-blade strategy, which enabled to get more profit by film sales; cameras were sold at low costs but growth of the company was mainly stipulated by film sales. Therefore the fact that digital photography will replace traditional photography in the future was not at all good for Kodak, since it was making most of its sales on films.
From the beginning Kodak used sustaining innovation strategy. Innovations were incremental. Kodak issued new products, but t...
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...me point come true. Digital photography has cannibalized film photography. Digital photography is at the era of dominant design nowadays, deigns are standardized and only incremental innovations are made. Lots of innovations are made in mobile phone business and photo cameras are at some degree already replaced by mobile phones. Cell phones themselves were disruptive innovation. Mobile phone producers are making innovations and adding new features every 6 months on average. So the pace of technological changes are really fast. Mobile phones will not completely substitute cameras, but still the cause and effect would be high. I guess in the future cameras will be attractive only for niche markets and it will not catch the mainstream. In order to avoid this, companies like Kodak should initiate new innovation strategies in order to create value for its consumers.
The history of Eastman Kodak begins George Eastman wanted to simplify photography, so that everyone can enjoy capturing special moments and just want to limit this craft to trained professionals. George Eastman started on this quest in 1878; he was one of the first to demonstrate the convenience of dry plates. With dry plates, photographers would be able to expose and develop pictures when they wanted or needed to which made it more convenient, dry plates then went into mass production the following year in 1879 (Kodak n.d.) From there George Eastman continued to find ways to get photography into the hand of the people. After his demonstration of dry plates he then went on to invent the first roll holder for negative film and in1885 he invented the first transparent photographic film known as “roll film” that we know today. After this invention in 1888 Eastman Company changed its name to Kodak and produced a camera that can be used by everyone but it wasn’t until 1900 when he introduced the first of the famous Brownie Camera’s that made it financially affordable for virtually everyo...
Kodak and Fujifilm are two of the most historically recognizable and iconic names in the world of photography. Kodak was formed in the early 1880’s by George Eastman in Rochester, New York, under the name Eastman Dry Plate Company. Eastman had spent the previous few years of his life trying to improve on the way images were transmitted once taken on a camera. When Eastman first became interested in photography, the images that were taken on a camera were done so by using wet film plates. He spent the next couple years trying to develop film on dry plates, obtaining a few patents along the way, but it wasn’t until 1883 that he made a huge discovery. That year, Eastman developed film on rolls, instead of plates, and by 1885, he had developed the first transparent photographic film. The now famous Kodak name first became registered in 1888, and over the next few years Eastman continued developing new types of film, adding transparent movie film, and daylight loading film by 1892, when the company officially became Eastman Kodak Company. By the turn of the century, Kodak was becoming increasingly popular through their sales of portable cameras, mostly through the sales of their Brownie camera, and their ability to continually develop new types of film. When Eastman died in 1932, Kodak was arguably the most recognizable names in the photography and film industry. Kodak was initially able to build off the success that it achieved under Eastman, developing the 8 mm film and 16 mm film, giving the average consumer the ability to record home videos. In 1958, Kodak released the first automatic, color projector, the Kodak Cavalcade, and followed that with the more popular Carousel line of projectors.
George Eastman founded the Eastman Kodak Company in 1888, and pioneered the photography industry with new technology that would help bring photography to the mainstream. After its inception, Kodak created what many called a "monopoly" in the photography industry. Both in 1921 and in 1954 the company had to endure a consent decree imposed by the US Government in which it was concluded that Kodak monopolized the market in violation of the Sherman Act (the first and oldest of all US federal, antitrust laws). Kodak settled the 1921 decree and agreed to be bound by restrictions. The Company was barred from preventing dealers from freely selling goods produced by competitors. On the other hand, the 1954 decree prevented Kodak from selling a bundle that included the color film and the photofinishing, among other restrictions. This tying arrangement of products is an agreement by a party to sell one product on the condition that the buyer also purchases a different (or tied) product, or at least agrees that he will not purchase that product from any other supplier. In this case, Kodak was selling the photo film while conditioning the buyer to also buy the photofinishing product (because it was included in the price). Both decrees had supporting evidence of the high market power that Kodak had at the time, for which both cases were based.
Cameras go way back to the year 1879, and have advanced greatly throughout the years. They used to be huge and bulky with all kinds of attachments and stands. Now they are so small and thin that they are put in everyday items that we use, for instance, cell phones and laptops. Backs then cameras were less than $40 and they were made with glass that was 6.5 by 8.5 inches thick (Patti). Now in this time of age, cameras can go from a few hundred bucks to thousands of dollars depending on the camera, and they are much smaller with clearer pictures now. In 1912 Kodak came out with the Vest Pocket camera, which sold for only six dollars. It had a glass lens of 2 1/4 by 3 1/4 inches thick, which is much
This trend also found roots in the emergence of photographic technology, originally developed in the early 1800’s and advanced continuously until the present. During this time, artists and photographers suddenly found that they could much more easily captur...
For much of the nineteenth century, cameras were made in relatively small numbers; crafted out of expensive materials like brass, mahogany and leather, putting it out of the reach of the general public. The most significant event in amateur photography by far was the introduction of the Kodak camera in 1888, invented and marketed by American businessman and entrepreneur George Eastman. Eastman realized that there was a huge untapped market of people who wanted to take their own photographs if they were given the means to do so. The Kodak was...
In 1943, Edwin H. Land, founder of Polaroid and his family were on vacation, he took a photo of his daughter and she asked him to see the photo of her right after it was taken, because of the curiousness of his daughter on that day inspired him of the instant camera (Linderman, 2010). Four years later, at the Optical Society of America meeting, he amazed the audience by demonstrated of the instant camera for the first time (Polaroid, 2017). Christopher Bonanos, an author of the story of Polaroid gave a definition that it is an instant photography at the push of a button. The new technology by Land was very fancy and wondrous to the world. “This is the first published photographic history of the Polaroid company”
continuous innovation, we have opted for evolution more than revolution to carefully preserve the elements
The corporate objective is to make Canon a truly excellent company that is admired and respected the world over, and to strive to join the ranks of the world's top 100 companies in terms of all major business field. In terms of the current digital camera market, Canon is still in fierce competition. We have several main competitors such as Nikon and Sony, and experience the competition based on the following attributes such as price, design, quality, and features.
The advice I would give Hudson concerning long-term management of Eastman Kodak’s networked IS organization is that she would want to consider automating the business processes with the Alliance organizations if they plan on outsourcing their services for over a long period of time. The benefit would be cost reduction time wise and faster service and product to customers. Some of the processes I noted are used on their websites (www.kodak.com), for example, delivering pictures to customers through email.
It is inevitable that there is some challenges in the sector of photography industry in the future and
Kodak is the world’s foremost imaging innovator. George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. (Kodak, 2007)
Starting with Kodachrome film in 1935, but Kodachrome is short lived because in 1941 Kodak released something that changed the photography forever; colored pictures. Color photography is the only rival to dry plates in importance when talking about the history of photography. So much detail is gained when there is color to a photograph. In 1953, Kodak released the first high speed camera, which is used more as a tool than for photographic means. High speed cameras are used to take pictures so fast that when it is slowed down, the viewer can see something that may have been missed by the naked eye. In 1963, Polaroid released the fist instant developing color camera, these camera were well liked because the consumer could take a picture and in just a few seconds they would have the color photo in their hand. In 1973, Polaroid released the first practical point and click camera. Point and click cameras are practical because they practically no skill to use, even a 4 year old could learn how to use them. In 1978 Konica announced a new camera, the camera was a point and click, with auto focus. Literally anyone with a brain could work this new camera, it was simplicity at its
With the technology currently available, digital photography holds several major advantages over traditional film photography. The benefits can be categorized by cost, time, and versatility (Bhatia). Kodak wisely restructured its manufacturing to remain a strong competitor in the industry’s market demand for traditional 35mm film. Film cameras are slowly declining in existing markets. Kodak takes full advantage of the situation by shifting its core focus to the increasingly demanded digital imaging technologies. But since emerging markets continue their demand for traditional products, an efficient number of production factors are still available in China and India, where Kodak will continue service and support products for existing markets. Their strategy is to fill the profit gap left from traditional product sales losses with sales gains from the new digital products plus gain top market share.
Kodak’s competitive advantage began in black and white film products, even though the company did produce cameras and camera equipment as well. As the years progressed, Kodak “paid progressively less attention to equipment” and concentrated more on the development of colored film and photo-finishing processes (Gavetti et al, 2005). In the 1960’s, Kodak focused on growth in incremental modifications to photo equipment products, which lead to Kodak’s dominance over 90% of the film market and 85% of the camera market in 1976. Although competitors began to emerge, Kodak was satisfied with its achievement of $10 billion in sales. For much of its history, Kodak had been very successful. Kodak began to expand into other business lines in the 1980s and 1990s, acquiring Clinical Diagnostics, Mass Memory, and Sterling Drug. While Kodak dabbled in other business ventures, the scope of technology had dramatically increased, offering new players a chance at a changing market that no longer needed photographic film. Sony and Fuji were two such competitors that took advantage of this situation, steadily gaining market share in the digital film industry. While Kodak did develop innovative products in the early 1990s...