Competitive Analysis Sony Financial Status and History Revenue growth same as industry average Likelihood of Entry or Retaliation The first digital cameras for consumer use were the Apple QuickTake 100 (February 17th, 1994) and the Kodak DC40 (March 28th, 1995). Sony entered the imaging market with their first digital camera, the CyberShot Digital Still Camera in 1996. In April of 2001, Kodak announced its first digital photo printer. In August of 2001, Sony announced its first digital photo printer (was smaller and more lightweight than Kodak’s). Sony is in a different industry than Kodak. Sony belongs to the Audio/Video Equipment Industry where Eastman Kodak is in the Photography Industry. Sony, however does manufacture photographical tools. Based on the two companies’ history, Kodak will likely continue to have a larger selection of electronic photography products, but Sony will continue to develop similar products, often “improved” versions of Kodak’s original products. http://inventors.about.com/library/inventors/bldigitalcamera.htm by Mary Bellis http://www.dpreview.com/news/0108/01082107sonydppmp1.asp http://www.dpreview.com/news/0104/01042301kodakcamerasys.asp Management Profile Nobuyuki Idei - Chairman and Group Chief Executive Officer Strong background in international marketing Degree in Politics and Economics Leading Sony into the digital age and developing Sony’s brand image Kunitake Ando – Presient Engineered Sony’s re-entry into the personal computer market (VAIO) University of Tokyo School of Economics Worked for Sony’s A/V Products and Established Sony Prudential Live Insurance Howard Stringer – Chariman and CEO of Sony Corporation of America Oversees Sony Pictures Entertainment (parent of Columbia Picutres), Sony Pictures TV, Sony Pictures Digital and Sony Electronics, Inc. Worked for 30 years as a journalist, producer and executive at CBS President of CBS Works in entertainment http://www.sony.com/SCA/senior_mgmnt.shtml Strategic Capabilities Assesment Scenario Analysis Components of Competitive Intelligence Future Objectives and Current Strategy “Transformation 60 Program” Undergoing Structural Reform Cutting fixed costs by reducing 9000 jobs Reducing production/distribution/service points by 10% Reducing the number of suppliers and building strategic partnerships Reducing the number of parts Rationalizing non-production costs Continue to strengthen Electronics Convergence Strategy Converge technology and resources in home and mobile electronics---customers can use them interchangeably Invest in semiconductors and key devices to differentiation and added value CMOS Image Sensor and CCDs to achieve higher resolution/image quality **really focus on converging technology and resources and focus on adding value and differentiation Strengthen Demand and Supply Chain management http://www.sony.net/SonyInfo/IR/info/presen/mr_keiho/20040519/qfhh7c000000c5t2-att/sony2004strategy.pdf Sony is investing $60B in 2005 and 2006 to build new production wings that will focus on semiconductors that enhance imaging. Sony and Samsung have entered a cross-licensing agreement that will allow mutual usage of the companies’ patent portfolios. http://www.sony.net/SonyInfo/News/Press/200412/04-1214E/ Sony plans to consolidate various business segments to accelerate and market the development of next generation devices and entertainment. Assumptions Based on Sony’s current and future strategies, Sony assumes customers will perceive added value when A.
The court stated that it was the school board decision to give such a risky individual, as a trusted professional employee with authority over students. Therefore, the school board must be held accountable when those risks emerge and cause loss or damages to innocent student.
The ultimate goal is to increase product sales. They have to depend on the customer to reach that goal. Making the customer feel comfortable and encouraging them to buy more goods is a process toward that goal.
Yell, M.L., & Rozalski, M.E. (2008). The impact of legislation and litigation on discipline and student behavior in the classroom. Preventing School Failure, 52(3), 7-16.
While the Nintendo name is most closely associated with a video game platform (the NES), the company's real focus has always been the games rather than the platform. Herein lies the true distinction between Nintendo and its two larger rivals. Nintendo seeks to make good games. Microsoft and Sony seek to control a distribution channel.
Schools are taking away our civil liberties, and this paper will tell you what they are stripping from us. Schools have taken away a few of the amendments of the bill of rights. The school has stripped us of parts of Amendment 1, and all of Amendment 5, and changed Amendment 6. With Amendment 6, they reverse it completely. In this paper, you will learn which amendments the school has taken away from us and what they did with them.
The result of all this is that Sony had a significant advantage over their competition, but let it slip away by not recognizing consumer needs and striving to meet them. Competing products that are not compatible with each other must accurately determine the most important element of success, which is having the majority of the market share and being the product of choice since they can not co-exist; in this case it was the stand-alone VCR unit. Sony failed to recognize that, and as VHS systems became the unit of choice, taking the full market share and consumers away from Betamax.
Kodak is the world’s foremost imaging innovator. George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. (Kodak, 2007)
Sony the Japanese consumer electronics giant has been at the cutting edge of new technological developments since the company's founding by Akio Morita and Masaru Ibuka in 1946. Sony is one of the most respected companies world-wide. Its ability to innovate new markets and constant drive for self-improvement earned Sony world-wide sales of $36 billion in 1995. Sony manufactures video equipment, televisions, audio equipment, but is not just a leader in the world of electronics. Its acquisition of CBS Records in 1988 and Columbia Pictures Entertainment in 1989 have raised its profile as an entertainment company, backed by the recent launch of its own games console, the Sony Playstation.
These words were: "unique," to ensure that Sony would always be an innovative company; "quality," reflecting emphasis on product quality; "speed," in the form of a framework that would enable the company to respond quickly and decisively to new market conditions; and "cost," reflecting the importance of competitive pricing once the other three conditions were fully met. For Sony, quality has always been an extremely important element of its business philosophy. And Sony continues to place increasing emphasis on quality issues throughout the
2015 and 2016 shook the confidence of RadioShack first with the bankruptcy and later the resignation of the CEO, Ron Garriques, who served less than a year in the position. Although one may consider these to be significant setbacks, I view these as opportunities, blessings and stepping stones for future of the firm. These events mark an opportunity for the Company to wipe its plate clean and make itself relevant again. It must use its rich history as a one-stop shop for offering a wide-variety of higher quality electronics to fuel the rebound story and transform the Company from being a buyer’s second thought to regaining the buyer’s focus.
Another article that supports the idea of a lacking marketing strategy is one that quotes the boss of Sony UK stating that, “the company needs to work harder on marketing the PS3 – PSP cross functionality. However, that is not the only thing the company needs to improve on. Sony needs to improve its marketing strategy for first party games as well.
Reverse engineering has become a controversial topic in the software industry. In 1999, Sony filed a suit against Connectix alleging copyright infringement concerning a Macintosh emulator of the Sony Playstation known as the Virtual Game Station. This emulator allows Macintosh users to play Playstation games without a Sony Playstation. A federal judge ruled in favor of Sony, and issued an order that Connectix halt its sales of the emulator. The next year Connectix appealed the ruling, and the Federal Court of Appeals reversed the original ruling. Video game business in the United States alone is a billion dollar industry and legal decisions such as this one have huge ramifications not just for the game industry, but for the entire software industry as well. In order to determine the right decision, one has to examine different ethical perspectives ranging from determining what action results in the most happiness of the stakeholders involved to what inherent rights each individual stakeholder is entitled to.
However, ingenuity and inventiveness started long before the merger. The company began selling photocopying materials in the late 1800’s and developed their first camera by 1900. Konica Minolta’s first photocopier hit U.S. markets in 1971. Since then, advancement in photocopier technology has been a mainstay for the company. Modern devices like the Bizhub C364 Color Copier Printer Scanner demonstrate how great photocopiers can improve the operations of any business.
Gavetti, G., Henderson, R., & Giorgi, S. (2005). Kodak and the digital revolution. Harvard Business School.
Introducing Powershot S400, a genuine product only by Canon. So popular that it has so many different websites that discuss its features and advantages compared to other digital cameras. The first website is the Powershot S400 website (www.powershot.com/powershot2/s400), the second one is megapixel.net (www.megapixel.net/reviews/canon-s400/s400-review.html), and the last but not least is DCRP Review: Canon PowerShot S400 Digital ELPH (http://www.dcresource.com/reviews/canon/powershot_s400-review/).