After conducting a series of interviews, my group found that Sony needs to focus more on marketing and creating easier, more general games for all ages. Through our interviews, we have realized that Sony’s Play Station console is more for the “gamer” type of person and therefore, limits our sales. Competitors such as the Nintendo Wii, is overall a family oriented type of game system. As shown in the interviews, many people did not know much about Play Station’s networking abilities, and it was found that many people bought the system because it had a blu ray player built into it. Furthermore, it was clear that people want more family, friendly games that are fun and not complicated as what the Wii system offers and compared to Play Station’s …show more content…
But in a digital networked world, products will no longer be developed with just hardware in mind.” For Sony’s sake, based on our information gathered from the interviews done, hopefully with this mindset Sony can begin to focus more on everyone overall and not just the young gamers out there. In an article from the web site, the Game Flavored network, titled “Sony Debuts make believe Marketing Strategy” states that “It's no secret that Sony had a problem with marketing its Play Station 3 and PSP gaming devices. Advertisements were often obtuse, abstract, and downright confusing, leaving many consumers unsure about what the products offered.” This is a key article that supported some of the evidence that we found through our interviews because a good amount of people were unsure about most of the features that Play Station had to offer. Another article that supports the idea of a lacking marketing strategy is one that quotes the boss of Sony UK stating that, “the company needs to work harder on marketing the PS3 – PSP cross functionality. However, that is not the only thing the company needs to improve on. Sony needs to improve its marketing strategy for first party games as well. The company has always been inherently lax with conventional marketing.” He then goes on further stating that, “the company needs to work harder on …show more content…
Some of our group members sent out emails asking the receiver of the message to fill out the interview and email it back to the sender as soon as they could, while others simply asked their family members or friends in person. We asked them questions about some problems we found through research and how they viewed or thought of Sony’s products. The questions asked were all based on general observations that our group viewed essential elements to helping Sony become more successful in the gaming industry and the overall business world. We have asked questions that ascertain to the knowledge that the general public has about Sony’s gaming products. We have been informed of the problems that the public has seen or realized and have received suggestions that could be made to make Sony’s gaming consoles to better them and make them more competitive in the market that they are competing
Many people agree that Sony’s Playstation 4 is better than Microsoft’s Xbox One and vice versa. I have been gaming since I was seven years old and still am today. The first gaming console I ever had was the original Xbox. Throughout the years though, technology has improved vastly. The last generation of game consoles gave the industry a much needed boost and gave the consumer another commodity. With the eighth generation of consoles just arriving, a lot of people are wondering which console to buy. There is, however, more than just the choice of games. There’s differences in processors, graphics cards, hard drives, design, operating systems, ports, versatility, stability, controllers, and, of course, the games.
Hello gamers! I'm Andrew McNeil, and today, there are a few facts you should know. With a new generation of video game consoles, I’m sure you are all eager to buy the best system. The problem is, (point towards crowd) you can’t decide which one to actually buy. That’s why reviews were invented: to let people know what the best game system is.
The following paper analyzes the initial release of Microsoft's XBOX 360 gaming system release into the United States and the changes that occurred with the supply, demand and pricing of the product in the months following its release. The social science of economics tells us that supply, demand and price are closely related to one another and have a significant on how much of a particular good is purchased and the rate at which it is purchased by consumers. The XBOX 360 phenomenon is a solid example of the impact that changes in supply, demand and price have on the marketplace and the rate at which goods are purchased.
Do you or any of your friends play video games on a console? If you ask gamers the question, “gaming console you like the most?” they will probably say Xbox One or PlayStation 4. Xbox and PlayStation are known as the most popular gaming consoles of all the time. These two consoles have been competing for a very long time for the throne of the best game console since 2001 until now. In this article, we are going to find out which console has the best advertisement, We are going to determine this not by the console’s hardware, not by its cool features, and not by what exclusive games they have. It is because to grade the games and features are good or bad is kind of difficult because everyone can has different games
For three decades, the Nintendo Company has been on the front line of the video game industry. With competitors continuing to develop new video game systems and more exciting games to play with those systems. The Nintendo Company has come up with their own ways to keep video game enthusiasts interests in mind. Even though the video gaming at home did not start with Nintendo, The Nintendo Company did start a video gaming revolution with the release of the Nintendo Entertainment System or NES in 1985. How did the first ad of the NES package have the effectiveness that appeals to video gaming enthusiasts to launch the revolution, as we know it today?
Key Changes in the Video Game Industry The first wave of home video games was launched nearly 30 years ago. By the early 1980s, this electronic entertainment medium had emerged as a cultural phenomenon, thanks to classics such as Asteroids, Centipede, Donkey Kong, and Pac-Man. The world of video games has, of course, changed drastically since then. For starters, Microsoft, Nintendo, and Sony are now the key players in the console industry, having replaced Atari, Coleco, and Mattel for those top spots. Advances in technology are making game worlds more realistic and interactive than ever before.
The case study highlighted that the new game Wii introduced by the company had the ability to attract individuals considered non-gamers or casual gamers. The Wii was not as powerful or technologically advanced as the Xbox 360 and the PS3, but its success lies in its ability to provide a new means of playing video games. The innovative design of the Wii’s controller, which had built in motion sensors, created a whole new gaming experience for users - on...
Instead of the franchises popularity having a positive impact, overtime, it infected the gaming market along with it’s consumers and developers such as Microsoft Game Studios and EA. It has become an aggrandized cancer on the face of video games everywhere, destroying franchises a...
Evidence to support this quote comes in the form of Marks and Spencer sending very little on marketing communications and being overtaken by their competitors, but this will be explained later in the assignment.
effectively is a huge driver for Sony. Invention and innovation? The need to create new technology and new productions within Sony can be a major drive for the research and development department within the company. The.. A business such as Sony who have achieved a breakthrough which is patented is a major sustainable competitive advantage over other.
In addition to an oligopoly, Sony is in a competition with Microsoft and Nintendo with their entertainment systems; the PS4, Xbox One and the Wii U respectively. A profit within Sony Corporation is the first aspect to comprehend. Its profits are measured with the total revenue (TR) collected from its products and services provided. These services include all of the following: consumer electronics, semiconductors, video games, media/entertainment and computer hardware and telecom equipment. Concerning competition, the level of competition that Sony Corporation partakes in is extremely high and deserving of our observance.
To conclude, Nintendo’s core competencies are: create video games that cost the people less as it did with Wii, it depends more on innovations and creativity instead of advanced technology, and it targets new segments of people such as; the elderly and women. The company has to worry about two main things. The first one is that the firm should create some video games with technology and graphics to attract people who like technology. The second thing is that the company should open stores that only sell Nintendo's games to give more choices for people who like its games. These two ways could help Nintendo to increase its sales and its profits.
The threat of new entrants in the console video games industry is medium. If new game company comes into the market with
As a result of the above they were giving less importance to customer satisfaction and customer relationship building. This form of strategy conformed to short term business motives. In a globalised and highly competitive world, modern marketing is about concentrating ...