Sony Company Analysis

Sony

The multinational company that we had chosen is Sony Company.. Nowadays, as it is an advance technology era, Sony Corporation is one of the leading electronics companies around the world. Sony Corporation and its consolidated subsidiaries (“Sony”) are engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer, professional and industrial markets as well as game consoles and software. Sony’s primary manufacturing facilities are located in Asia including Japan. Sony also utilizes third-party contract manufacturers for certain products. Sony’s products are marketed throughout the world by sales subsidiaries and unaffiliated distributors as well as direct sales

Further, Sony is also engaged in various financial services businesses, including life and non-life insurance operations through its Japanese insurance subsidiaries and banking operations through a Japanese Internet-based banking subsidiary. In addition to the above, Sony is engaged in a network services business and an advertising agency business in Japan. Sony Corporation was incorporated in the wake of World War II as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation) by Masaru Ibuka and Akio Morita in 7 May 1946. The company was founded or started as an electronics shop in a department store building in Tokyo with an amount of capital of $530 and 8 employees only by Masaru Ibuka and it was joined by Akio Morita in the following

The history of Sony Company, The company decided to change the name of company from Tokyo Tsushin Kogyo to Sony in the January 1958 as the first Sony-branded product which was the

These words were: "unique," to ensure that Sony would always be an innovative company; "quality," reflecting emphasis on product quality; "speed," in the form of a framework that would enable the company to respond quickly and decisively to new market conditions; and "cost," reflecting the importance of competitive pricing once the other three conditions were fully met. For Sony, quality has always been an extremely important element of its business philosophy. And Sony continues to place increasing emphasis on quality issues throughout the