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Is it just me or are decisions not what they used to be? I have recently had to make many tough decisions that will impact my future in a significant way. These decisions range from choosing a major, to actually deciding I want my profession to be. I am making these decisions in small but consistent strides; I went from being a student of the Center for Major Exploration to being almost ready to declare my major. A dashed decision would not do much good because it is essential for me to major in something that will give me the edge required for one to be successful in my chosen vocation. My occupational choice is growing to be increasingly competitive because of the steadiness of the industry (BLS). I want to be an advertising manager; I want to be involved in everything needed to successfully sell a product. Competition is inevitable in such a high level position thus I must be constantly aware of all the new, popularized medias, like the internet (Jerrett; “Starting”; BLS). According to the U.S. Bureau of Labor Statistics, “working under pressure is unavoidable and long hours are common… in 2008 about eighty percent of workers reported working forty hours or more a weak.”
My interest in this vocation came after I complete a project for a sociology course where I had to analyze the components of a magazine advertisement. I did remarkably well in the assignment, so I began to consider advertising as a professional possibility. The prevalent problem I ran into, however, was that I sought to be involved in the creative process of the work but I also wanted to be the one that would develop the best strategies for a client to make their product well known. In other words, I wanted to be involved in everything that had to do with ...
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...ion could create for me will in the end benefit not only myself but, hopefully, my future family as well. While there are always positive and negative qualities to every situation and decision, I am sure the resolution of becoming and advertising manager is the correct verdict for me.
Works Cited
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Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition, Advertising, Marketing, Promotions, Public Relations, and Sales Managers, Web. 05 Oct. 2011.
Jarrett, Dean. Personal interview. 4 Oct. 2011.
"Starting a Career in Advertising." Advertising Crossing.com. Advertising Crossing, n.d. Web. 05 Oct. 2011.
"What to Expect from Advertising Work." Advertising Crossing.com. Advertising Crossing, n.d. Web. 05 Oct. 2011.
Media: Media advertising will give exposure to all types of candidates, from experienced to non-experienced. Jobs can be advertised in all sorts of places from newspaper ads to job postings online on job sites like Careerbuilder.com and Monster.com. The down side to this type of advertisement is that it involves quite a bit of leg work to weed thru the multitude of applic...
The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book “The Man Nobody Knows” in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.
Occupational outlook handbook 2010-2011 Ed. Bureau of Labor Statistics, US Department of Labor. 21 September 2011 Web
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
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In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is also needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. Perhaps the most alluring aspect of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as intuitive creative people as well.
“ Sales Managers.” U.S. Bureau of Labor Statistics. United States Department of Labor, 8 Jan. 2014.
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Cooper, Dr. Anthony. "What Is Advertising?" What Is Advertising? University of North Carolina at Pembroke, 2013. Web. 15 Jan. 2014.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
“Summary” Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Actuaries, 5 Apr. 2012. Web. 15 Nov. 2013.Handbook, 2012-13 Edition, Actuaries, 5 Apr. 2012. Web. 15 Nov. 2013.