Stone Serif, created by Sumner Stone, is a typeface with an unmatched ability to be used on a variety of outputs, from small sizes on economical, everyday printers, to imagesetters used for high quality printing of glossy magazines or newsletters. This typeface, which a part of a larger type family, or a “super family,” is classified as a serif typeface. Prior to its creation in 1987 at Adobe Systems, personal computers were slowly, but surely, becoming more mainstream. With this booming invention
The Copperplate typeface is a typeface that all designers in the industry should learn and know about. At first glance the Copperplate typeface seems very common but if you look at it in depth you can see its many interesting characteristics. Back in the day this typeface was not so used as it is today, now we can see it representing many businesses and people are using it more and more. For various reasons some people like or dislike the Copperplate typeface. With more detailed information about
Type description Baskerville is a transitional serif typeface (according to the ATypl classification system) created by John Baskerville. As the name implies, a transitional typeface is a typeface that transitions from the Old style typeface to the newer, modern typeface. The characteristics of a transitional typeface are apparent in Baskerville. These characteristics are the apparent contrast between thin and thick strokes, vertical stress in rounded strokes, ascenders matching cap-height, numerals
This font is an old style serif typeface. The Garamond font is not that much different then, Times New Roman, Comic Sans or Central Gothic. It is simply a 10 point font that is rendered on a 12 point font line. This font has been appeared in a list of interesting fonts. There is
Design Principles Printmaking is an art or medium that has grown popularity within the last century. It has many forms with different complexities but all forms are based on the same principle, which is to transfer an image from a matrix to a transferring base. There are many kinds of printmaking techniques. Among them are (1) monoprint, which occupies a space between painting and graphic arts; (2) embossing, where solid objects are laid on a damp paper and put through the press; (3) relief or
Evaluation of Persuasion Techniques in an Advertisement As it is known today, advertisements are part of our everyday life. Mostly advertisements are used to sell to consumers by persuading and reaching out to us, or to inform us of the choices we have as consumers. They often strengthen our desire for things by appealing to the compulsive aspects of our psyche. However, advertisements that advertise charities often try to appeal to the compassionate aspects of our psyche, in order to
Guidelines in Creating the Perfect Wedding Invitations A wedding invitation, like an entrée (the starter) served before the main dish in a three-course meal, gives your guests’ their first glimpse of your wedding style. Yes, a wedding invitation helps set the tone of the event, giving your guests an idea of what to expect on your big day. With the right wedding invitation, you can create a good first impression on your guests, thereby building anticipation leading up to your special day. This is
world – the first type to be used on the moon. The origin of this font can be traced back to the 1920’s when a German typeface designer, Paul Renner, created it. A German professor of the Bauhaus school, Jakob Erbar created the first geometric sans-serif typeface. It was designed for pure functionality, which was based on a circle, square and triangle. After this, Renner decided to improve on the typeface and improved it to be the font we know today. Renner was born in 1878, and grew up in Wernigerode
He tried to, “make use of the experience and stylistic developments of the 20th century in order to work out an independent alphabet meeting modern typographical needs”("Type Gallery – Avenir"). This typeface is described as a geometric sans-serif typeface with a human touch. It is not completely geometric because it has thicker vertical strokes than its horizontal counterparts, as well as shortened accender’s. The x-height is also taller than other typefaces, which some consider to be a strength
Introduction to Typography Typography is all around us and we use it everyday to aid us in communication. It is essential to know the basics about typography and the different types of typography before it is discussed in the terms of ‘typography in society’. The basics of typography are: the different type families, and some technical terms which are imperative when discussing the technical and symbolic aspects of typefaces and letter forms. Type Families Roman Roman is the standard style
The Techniques of the Advertisers Used to Promote Birds Eye Potato Waffles Within this assignment I will analyse the different techniques, which Birds Eye have used to promote their product, Potato Waffles. In order to do this I will explore the techniques, which the advertisers have used in order to achieve this. It is important to place this discussion into context. The organisation, which will be examined, is Birds Eye. Birds Eye are a famous frozen-food manufacturer, they have been established
Overview Times New Roman (TNR) is a serif typeface commissioned by the newspaper The Times in 1931 and created by Victor Lardent, an artist from the advertising department of the newspaper. The typeface was supervised by Stanley Morison, who adopted an older typeface named Plantin as the basis, but ‘made revisions for legibility and economy of space’(). Morrison also intended it to be read and not seen, consequently, without doubt, his intention has been realized. Analysis • Legibility Counters:
Missing Image/Advertisement Image This advertisement has been created to promote the Volkswagen Golf Gt to an environmentally friendly audience. It achieves this by using the powerful juxtaposition of a peaceful image contrasting with a dark and violent scene. To further this contrast, the advertiser has placed the car directly in the center. This implies there are two very different personalities to the car. Effectively personifying the car. Upon further examination of the image, we see varied
UNIVERS Univers is a grotesque, san serif type family, started by Adrian Frutiger in 1954. The acclaimed, French type foundry, Deberny & Peignot released Frutiger’s finished font in 1957. Univers had a profound impact on the landscape of topography and graphic design. It is a good example of excellent Swiss design and emulates neutrality and refreshing charm. Univers was initially, purposely based off and preceded a late 19th century san serif type called Akzidenz Grotesk. Akzidenz Grotesk was
Before there was the Ringling Bros. and Barnum & Bailey and their Greatest Show on Earth there was just P.T. Barnum and the Ringling brothers each with their own traveling circus. Barnum’s circus was originally known as P.T. Barnum’s Grand Traveling Museum, Menagerie, Caravan and Circus, which was unveiled as the largest American circus in 1870 and quickly became a hit (Barnum’s Timeline). Then in 1881 Barnum, James Bailey, and James Hutchinson partnered up to create P.T. Barnum’s Greatest Show
this museum where there was a couple, Serif and Stela, and their baby son, Hebib, “Lola looked up and recognized her. It was the young wife who had given her coffee when she came to collect the laundry” (78). The couple had welcomed Lola into their home and gave her shelter. They gave her the Muslin name Leila, dressed her in Muslim clothes and told her that she was here as maid to help Stela with the baby. After weeks, Lola was getting used to living with Serif, Stela, and Habib and was less afraid
Our architecture empire has changed dramatically over the past several decades. Architecture started with the Greek and their developing of Arch’s and domes such as the Coliseum. Since, then technology have advanced so much we have furniture and elaborate building design. We used bricks and clay material in the beginning to build buildings. We have steel, and concrete and much durable material and that’s why our building are more stable and reliable during most natural disaster. Without the advanced
almost any sans-serif font. Hofmann’s main forms of print work are posters as visual communication. Colors used in his posters are monochromatic meaning, black, white, or gray. Geometric shapes and abstract visual forms are two other stylistic techniques that Hofmann used. Typography is a huge part of graphic design and Hofmann can be largely credited with the creation of new typography styles. The International Typography style is what Hofmann’s work is considered to be part of; Sans-serif fonts were
century, with the emergence of Modernism, western artists and designers felt a need to create a new kind of form that reflected the fundamental changes taking place in technology, science and philosophy (Gooding, 2007). Sans-serif typefaces, as opposed to serif types have non-serifs, became a representative style in the nineteenth century to stress on function, communication by the reduced aesthetics and penetrating forms to serve social and intellectual concerns. While the advent of photographic methods
of its frequent use in newspaper that it has become one of the most legible typefaces today (Licko, 1990). Serif typefaces, like Times Roman, are often considered easier to read in text-rich contents than those without. Studies on the matter are ambiguous, suggesting that this effect is due to the great similarity to handwritings and familiarity to printed materials that almost always use serif typefaces. However, with the sophisticated digital technology, printed materials, for instance, newspaper