consumerism

The cosmetic industry was highly influenced by the changes in the way persons consumed. From the development of new perfumes, make-up tools and colors, to the everyday lotions and cream men and women use today, the industry looks much different than it did in the late 19th century.

Perfumes are one of the many products of the cosmetics industry. Francis Coty was one of the developers of perfumes. He decided to revolutionize the perfume industry which has seen little change in the 19th century. Coty decided to reinvent palette perfume fragrances manufacturer. He developed Perfume City in 1909, a residential house which has been converted into a large industrial complex. While, Perfume City has increased by Coty in 1920 owned and controlled all aspects of its production of perfumes, including the fields of flowers, plants packaging print shops and delivery vehicles.

Coty understood that to succeed on a larger scale, we had to reach a wider public. His strategy was simple: to offer a product with a special appearance that was convenient to a variety of prices. Coty commissioned artists and producers such as René Lalique and Baccarat Glassworks of beauty products to design suitable soaked lush quality that has never been available to the masses.

The strategy paid off and the scent quickly became a luxury for the international consumer market almost instantly. In 1912, he opened branches in New York and London, an important move for the company. At the end of World War I, soldiers returned home with gifts for their sweetheart’s, French perfume. This has led to a demand for products in the U.S. Coty.

In the 1920s , Coty has continued to diversify and had a considerable segment of the Italian market , Swiss , German , Spanish and So...

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...e trend of reducing hair on men and women’s bodies. This increased the amount of money spent on cosmetics and also created new jobs for the producers of these cosmetic tools.

The change in how issues are perceived, the increase of capital, the increase of comfort and the easy access to technology and communications outlets, led to and increase in consumerism within the cosmetics industry ( a Maybelline commercial on tv, helps increase sales).

The rise and spread of consumer culture has occurred also because there has been a less focus on religion in society thus women, and sometimes men use more cosmetic products.

The effects on the cosmetic industry brought on by the rise, development, and consolidation of consumerism has changed our daily culture and has created a more diverse economic culture within the cosmetics economic segment of the industry sector.