Overview
NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics are growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible.
The aim of this paper is to indicate the best country among the GCC to open a new NARS Cosmetic branch by studying every country’s feasibility of a new cosmetic branch.
We hope this expand can please our customers and make better reputation in GCC countries beside increase our profit.
Problem
For the past few years, the demand for NARS products from the website has increased, especially by customers from GCC countries. People order the products online and pay extra charge for the shipments. However, due to some reasons, the shipping company may have problems or delays deliver the products. NARS’s Customer service receives many complains from GCC customers about the shipping; shipment arrived incomplete; the shipment was delayed, these problems will
It is bordered by Iraq and Jordan on the north, Kuwait, Qatar, Bahrain and United Arab Emirates on the east, Oman and Yemen on the south. The Arabian Gulf Sea surrounded from the east and the Red Sea from the west. Saudi Arabia is a traditional monarchy. Al Saud dynasty is a royal family of the kingdom. The population of the kingdom was estimated to be 29,369,428 in 2014 - the 43rd largest in the world (Worldpopulationreview.com, 2014). In the technology side, Saudi Arabia is becoming focused on technology. They increase the spending on connectivity and human resources (Saudi Arabia Emergence of Innovation Kingdom,
Mazal Group was founded in 2007, in Chatsworth, California. They have six main brands and two brands being developed. With their emphasis on cosmetics, they have shown excessive growth in the last few years, opening an average of eight new stores and ten kiosks each year. They have eighty-four employees in their headquarters, up from the initial eight that started in 2007. In 2013, the cosmetics industry in the United States earned revenues of $56.63 billion, with facial skin care representing 27% of the industry (Exhibit 1). CEO, Adi Oded, says, “The cosmetics industry, especially in skincare, is booming. We have all these baby boomers getting older and looking for anti-aging solutions and we are giving them those solutions” (personal communication, June 27, 2014). The cosmetic industry is constantly developing and this in-depth analysis will provide the explanation of why Mazal Group has had so much success in recent years.
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
Saudi Arabia and China are quite different countries. The latter is much larger than the former. The former is the largest country of the Arabian Peninsula and it is located in Middle East, bordering the Arabian Gulf and the Red Sea, north of Yemen. The latter is the largest country in Eastern Asia, bordering the East China Sea, between North Korea and Vietnam. Although there some similarities between Saudi Arabia and China, there are also several differences in the areas of population, economy and the culture.
...gely by religious values: Conservative dress, conservative literature, and conservative behavior. Freedom of political and religious expression is not allowed, and diversions like dancing, or movies, activities are almost nonexistence in Saudi Arabia. As it has been for centuries, the cultural and political life of Saudi Arabia continues to be expressed in terms of Islamic principles.
According to the textbook case study, the main reason is due to the market in the United States for cosmetics are very mature, not to mention extremely competitive. Because of this, Avon made the decision to put its emphasis – and resources – in less-competitive markets. (Daniels, 2010)
Both countries have nearly identical scores in the dimension of masculinity. This exhibits the driving cultural forces of competition and achievement, with success held in high regard over other values. With Uncertainty Avoidance, the country is once again polarized. With the USA's relatively low score, the culture exhibits acceptance for new ideas with an emphasis on innovation and toleration. On the opposite end of the spectrum, Saudi Arabia maintains rigidity in belief systems and acceptable behaviors and ideas, valuing security over uncertainty.
The largest world supplier oil company is Saudi Aramco. It is the most profitable company on the earth. Since it is the most powerful oil company, it has a great impact on the world economy. As a result, a strong international relationship was built with the Kingdom of Saudi Arabia. In addition, the strong developing of international relationship with other industrial countries resulted in massive contributions to the politics, economy, and many different aspects. In 1933, Saudi government bestowed oil concession to California Arabian Standard Oil Company (Chevron). The main factor for this grant was to explore the oil in the eastern region of the Kingdom of Saudi Arabia. After discovering a huge amount of oil, part of the grant was sold to other American oil companies in order to cooperate with each other to do more exploration and to deal with such a big job. In 1948, all these American companies were incorporated into Arabian American Oil Company (Aramco) shared 50% of its profits with Saudi government. Furthermore, the company’s shares had been acquiring by Saudi government to gain 100% of its ownership. In 1988, the name changed to Saudi Aramco. The Headquarter of Saudi Aramoc is located in Dhahran, a city in eastern region of Saudi Arabia. Saudi Aramco produces 10 million barrels of oil each day. The history of Saudi Aramco went through three major periods: exploring oil, interconnecting with the USA, and contributing to other many universal events.
Indie darlings with cult-like followings like Tata Harper, W3ll People and RMS (the brand that will be discussed in this write up) are already highly trendy among cosmetic and skincare aficionados, proving
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
...Arabia is a petrostate. Oil dominates the national economy, international exports, and the nation’s politics. It has greatly shaped what the kingdom is today. Having started out as somewhat of a tourist economy, the kingdom has become a world, monetary power. From their massive amounts of oil and extremely cheap production, the country has been able to gain large amounts of affluence and political power. With its large abundance of oil, the country has been able to profit immensely on sales and spur diplomatic outcomes to their benefit due to the great need of the resource. Without the discovery oil, Saudi Arabia would be of little importance in the modern world, having the Grand Mosque be the extent of its importance. But because of its discovery of oil, Saudi Arabia became of international importance, coming to be one of the greatest assets to world superpowers.
However, you need to understand the situation in Saudi Arabia first. The way people drive in Saudi Arabia is insane. I mean, imagine that all cars are not following the traffic laws. You can go as fast as the car goes and you wouldn't be stopped at all. Leading to the deaths of nineteen people every day on the country’s roads.
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side
Consumers are concerned not only about a product breaking down but also about the time before service is restored, the timeliness with which service appointments are kept, the nature of dealings with service personnel, and the frequency with which service calls or repairs fail to correct outstanding problems. In those cases where problems are not immediately resolved and complaints are filed, a company’s complaint-handling procedures are also likely to affect customers’ ultimate evaluation of product and service quality.
Cosmetics throughout history have changed drastically throughout the years. From the years 1900-2017 makeup has evolved and has had an impact of the lives of many people through the decades.