The Cosmetic Industry in Asia

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Most people have a desire of being beautiful. Both men and women want to look beautiful. Some people are naturally good looking or have perfect skin. Otherwise, there are people who struggle to satisfy their desire to be beautiful. That is the reason why cosmetics were invented, and from here the cosmetics industry is growing, developing non-stop until there is no one in this world who wants to enhance his or her appearance. Because cosmetics industry is considered as an important industry in the global economy it is necessary to know a little bit about cosmetics history, some economic concepts about cosmetics industry, and finally, the future of cosmetics industry in Asia market.

First of all, people need to be clear about what is called cosmetics. Not many people have a full understanding of its definition. Cosmetics are known as makeup or beauty and personal care. They are substances used to improve or enhance the appearance of human body. Cosmetics are applied to human body by many ways such as cleaning, beautifying, moisturizing, and protecting without affecting body’s structure. Consumers have many choices of productions in the market, but only three large markets in the world.

The three largest cosmetics industry in the world are located in The United State, Japan, and Germany. The world largest cosmetics companies are The L’Oreal Group, The Procter & Gamble Company, Unilever, and Shiseido Company. The cosmetics industry in different countries is dominated by different products. For example, hair and body products are dominant in the Italian cosmetics industry. At this particular time, cosmetics industry or beauty industry has been growing even though the economy seems to be going downward. That...

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..., the economic concepts in this industry, and cosmetics’ future in the Asia market. Maybe taking Macroeconomics course is the first step to prepare for the idea about cosmetics industry.

Work Cited

Brookman, Faye. "Asian Rebound on the Horizon." WWD 2 Oct. 1998: 16. Academic OneFile. Web. 19 Nov. 2013.

Bade, Robin, and Michael Parkin. Foundations of Economics. 3rd ed. Boston: Pearson Education, Inc, 2013. Print.

Hae-Jung, Hong, and Yves Doz. "L'oréal Masters Multiculturalism." Harvard Business Review 91.6 (2013): 114-119. Business Source Complete. Web. 20 Nov. 2013.

Pitman, Simon. "Half of cosmetics sold in India are 'fake or spurious'." . William Reed Business Media SAS, 06 Jun 2013. Web. 20 Nov 2013.

Yueh, Linda. "The Rise of the Global Middle Class." News Business. Business and technology editor, BBC News Online, 18 Jun 2013. Web. 19 Nov 2013.

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