Write A Rhetorical Analysis Mark Leruste

Part One: Summarise
Mark Leruste is a ½ English and ½ French, 26-year-old man from Fontainebleau, France. His main point behind the video is to find a job, specifically in “a creative agency to put [his] skills to good use”. After graduating from the University of Kent in the United Kingdom for business administration in European management, Leruste joined AFA Press Group working in over five countries. Within this job, Leruste gained skills from interviewing and covering reports that were published in “well renowned” newspapers such as the Wall Street Journal and The Sunday Telegraph. Following this, he started an online company for men called Mister Tailor before joining company Insead.
Part way through, Leruste listed off several of his

hobbies including travel, working out, acting, photography, coaching and multiple sporting activities. Mark Leruste demonstrates each activity in a series of videos before bringing the audience’s attention back to the facts and information behind his video. Towards the end of the clip, Leruste states his suitability for the targeted position, describing himself as a strong communicator and negotiator, able to build and sustain effective relationships. Specialising in finding alternative and innovative solutions to issues he may face, Leruste states that he is confident that he will bring a positive impact to the company and his co-workers from day one.

Word Count: 216

Part Two: Critical Analysis
Mark Leruste presents a humorous yet content-filled video resume aimed at enthusing and persuading his targeted audience, the employers of a professional but creative agency.

With a clear and enunciated tone, Leruste engages his audience with the combination of humour and professionalism throughout. Leruste demonstrates this from the start of his video where he is seen with a moustache left behind by his drink, to the end where he mocks himself, stating “to laugh at my poor writing skills, checkout my website”. This type of conversation could be considered a use of pathos, as he appeals to humour within his audience members. While his humour is evident throughout, he also understands when to apply a professional tone. Leruste demonstrates this when, half way through, he switches from demonstrating his hobbies, to wearing professional attire and explaining his suitability for the job at

hand.
Mark Leruste’s constant uplifting tone and steady pace suggests a positive emotional engagement, with his focus and aim for the video clearly in mind. The structure presents an effective balance between professionalism and creativity that works with his intended audience. Leruste avoids losing the engagement of the employers by starting with his previous education and work history, switching to his hobbies and then drawing back to his suitability of the job. This is also a display of ethos and logos as Leruste heightens his creative and intelligent characteristics, in turn matching his claims with structural evidence.
Throughout the clip, the three persuasive devices Logos, Pathos and Ethos are often effectively used together to engage his audience and improve his credibility.

Mark Leruste describes a few of his current hobbies such as travel and photography, these combined with his experiences interviewing the “movers and shakers” of the world appeals to pathos in relation to culture. Through this, Leruste also effectively uses logos to support his main idea, matching his claims with images of himself with such people in different countries, demonstrating that he is a person who can effectively communicate with not only peers, but strangers also. Leruste further heightens his use of pathos and logos when referring to “well renowned newspapers” such as The Sunday Telegraph and The Wall Street Journal in which his writing has been published, suggesting that he is credible, accurate and

reliable.
Furthermore, Mark Leruste is still able to effectively use the three persuasive devices separately to pursue his intention further. While Leruste lacks ethos when it comes to suppling dates for education and work experience, it is clearly substituted with his demonstration of wit and humour throughout the video. While his arguments and intentions are evident throughout the video, Mark Leruste could heighten his resume with the use of dates and timelines when it comes to education and work history. Missing dates throughout the clip suggest his attention to detail and organisation skills are slightly lacking. Focusing on these issues are important when considering his targeted audience, a profession agency, as his credibility and reliability could be at fault or within question otherwise.

Overall Mark Leruste has put together an effective argument, reaching a professional and creative agency through the use of logos, pathos, ethos, appropriate structure and a steady, clear pace. While the video includes humorous comments and ever-moving videos and images of his points, Leruste never loses sight of the goal and audience in mind. Though he lacks ethos in terms of dates and minor information alike, Mark Leruste constantly backs his claims with images and examples of his previous work and life experiences. As stated in the points above, Leruste uses pathos with restraint, never diverting to logical fallacies to support his arguments. Leruste leaves a friendly and professional impression on his audience that clearly demonstrates his ability to suit the job at hand.