Whole Foods Swot Analysis Paper

I. Whole Foods Market, Inc. Company Profile Incorporated on August 15, 1980, Whole Foods Market, Inc. (or the WFM for brevity) is America’s largest retailer/supermarket of natural and organic foods. Currently, the company operates distribution centers, seafood processing facilities, bake house facilities, mean and produce procurement centers, commissary kitchens, specialty coffee, tea procurement and roasting operation. As of September 25, 2011, it operated 311 stores, of which 299 stores operated in 38 United States and the District of Columbia; seven stores in Canada; and five stores in the United Kingdom (Whole Foods Market Inc. (WFM.O), n.d.). WFM’s philosophy is to achieve maximum satisfaction of its stakeholders. At the same time, balance the needs and desires of their consumers, shareholders, management team, suppliers and communities that create value for all. The plan is grow the collective pie, the creation of larger slices for all their stakeholders, gets everyone become more

Though WFM can still rest on its lapel with the fact that there is still no full organic retailers as of this moment. Substitute products are not too much of a threat for the organic food industry because, fortunately, there are no other food substitutes in the natural and organic food sector. The only products that can be described as substitutes are organic brand. Other substitutes can compete with WFM when it comes to pricing only of foods that are not organic or natural, which again can come from Walmart or other giant supermarket brands. What makes WFM stands out is their ability to get away from substitute products thereby remaining on the top of their industry. Their niche remains to be in a blue ocean, wherein competitions against substitutes are weak, as opposed to a red ocean, where substitutes come