Home Depot Swot Analysis Paper

626 Words2 Pages

In 1978, when two executives Bernie Marcus and Arthur Blank received news they were fired from their jobs at Handy Dan Home Improvement Centers, they decided to take something negative and turn it into an opportunity. They put their experience and knowledge of the business and industry together and developed a business plan to create a chain of home-improvement warehouses. Their idea was to create a business which would be larger and more profitable than any of their competitors. So in 1979, one year after being fired, they acquired their funding and opened three stores in Atlanta which they branded with the name Home Depot. Today, Home Depot is the world’s largest home improvement chain and second-largest retailer after Wal-Mart, operating approximately 2,250 stores throughout the Americas (Parnell, 2014). The Home Depot organization has generated quick growth throughout its operating years. From the first store openings in 1979, the firm has created an exceptional growth pattern, opening their 100th store in 1989 and continuing on into the global market. The company feels that their unique culture and values are what gives them their competitive advantage in the marketplace. Their strengths are in the strong position they have with professional …show more content…

(2014). Home Depot’s New Strategy Tied to E-Commerce Growth. JOC. Retrieved August 9, 2015, from http://www.joc.com/international-logistics/distribution-centers/home-depot%E2%80%99s-new-strategy-tied-e-commerce-growth_20140307.html Fortune, (2015). Home Depot Ranking. Fortune. Ret http://fortune.com/fortune500/home-depot-33/reived August 9, 2015, from http://fortune.com/fortune500/home-depot-33/ Olick, D. (2015). Competition rises as home remodeling goes digital. CNBC. Retrieved August 9, 2015, from http://www.cnbc.com/2015/04/27/competition-rises-as-home-remodeling-goes-digital.html Parnell, J. (2014). Strategic Management: Theory and Practice (4th ed.). Los Angeles:

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