Whole Foods Market Case Study

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Overall, Whole Foods Market is financially strong even though gross margins may fall in the future. According to Bradley Seth McNew, Whole Foods Market is in the best cash position of any of its competitors. With almost zero debt, Whole Foods' operating cash flow could cover its long-term debt more than 246 times. Compare that to just 0.62 times for Sprouts Farmers Market, which has over $400 million in debt with only $180 million in operating cash flow (McNew, 2015). According to Whole Foods Market Blog, expanding globally has been on the radar since 2002 when they expanded into Canada and later in 2004 into the United Kingdom. However, international expansion did not explode like Whole Foods Market hoped it would. Instead, they focused their time and money on tripling the number of stores in the United States (International Strategy, 2013). Whole Foods Market has done well with their existing strategies, but there is always room for improvement. The first recommendation to improve Whole …show more content…

This would be a great strategic advantage for Whole Foods Markets. Amazon has already announced that Amazon Prime members will now receive additional discounts at Whole Foods Stores. Customers will also be able to buy Whole Foods brand grocery products through Amazon’s Prime Now and Amazon.com. In addition, Amazon customers will soon be able to pick up or return items ordered on Amazon.com via lockers in an unspecified number of Whole Foods Market stores (Brown, 2017). Whole Foods Market also needs to put together a short-term and a long-term marketing strategy campaign that focuses on existing customers. A short-term strategy could be a simple twenty-five-dollar gift card mass mailing to existing loyal customers. A long-term strategy could include monthly discounts to keep these customers coming back. The goal is to show appreciation to them for being a loyal Whole Foods Market

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