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Sara, I agree with your analysis. I too thought that Jean Kilbourne would have a field day analyzing Valerie Lukyanova. However, I did not think about the child pornography aspect that you mentioned. I took another approach by talking about how Valerie was objectifying herself, by literally turning herself into an object, the Barbie. But thinking about your point makes me sick to my stomach. You are completely right. Barbie dolls are associated with children. By Valerie forcing herself to look more like a Barbie, she is also making herself look childish and younger. Thus, increasing the fantasizes of child pornogrpahy and sex with minors. For the last study set questions about the ads, I decided to analyze the Nike ad. In this ad is Allyson
An audience who is used to typical shoe slogans such as Nike’s “Just Do It,” might be particularly surprised when they see Gravity Defyers’ advertisement, which features a steroid-filled syringe jabbing into their product. Elnekav...
Adidas and Under Armour’s advertisements are similar but sell a different product and sell in different ways. Adidas and Under Armour use pathos to sell as well. This essay is about why they use pathos, how they use pathos, how they sell it with pathos, and what the visual is in the advertisement, and does it work.
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
In a society where the sports marketing industry predominantly targeted men, Nike sought to go against the status quo and empower young girls to encourage them to participate in sports. Nike identifies the social issues of gender inequality by attacking the stereotype that young girls should not be encouraged to engage in physical in sports. The campaign identifies that young women will have a greater self-esteem and self-confidence if involved in sports.
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
News correspondent Pauline Frederick once commented When a man gets up to speak people listen then look. When a woman gets up people look; then if they like what they see they listen" (Women's Wit and Wisdom 10). Ironically, the harsh reality of this statement is given life by the ongoing controversy of America's most recognizable and sometimes notorious toy. Barbie. Barbie has become this nation's most beleaguered soldier of idolatry who has been to the front lines and back more times than the average "JOE." (Varney 161). This doll, a piece of plastic, a toy incurs both critique and praise spanning all ends of the ideological spectrum. Barbie's curveaous and basically unrealistic body piques the ire of both liberals and conservatives, each contending that Barbie stands for the distinct view of the other. One hundred and eighty degrees south, others praise Barbie's (curves and all) ability to unlock youthful imagination and potential. M. G. Lord explains Barbie best: To study Barbie, one sometimes has to hold seemingly contradictory ideas in one's head at the same time . . . The doll functions like a Rorschach test: people project wildly dissimilar and often opposing meanings on it. . And her meaning, like her face has not been static over time" (10). In spite of the extreme polarity, a sole unconscious consensus manifests itself about Barbie. Barbie is 'the icon" of womanhood and the twentieth century (Ducille 50). She is the American dream (Varney 161). Barbie is us" (Lord 17). The question is always the same: What message does Barbie send? Barbie is a toy. She is the image of what we see.
commercial fewer people would listen to it, then they would a well-known labels commercial. You also see the Adidas logo numerous times throughout Take it. Without ever coming out and saying that it is a Adidas commercial you, as a viewer, can already assume by the posters, shoes, and apparel throughout the commercial. Adidas uses its popular name to send the message of continuing to strive to be your best no matter what obstacles are thrown at you. And Adidas does so subliminally and discreetly. Take it is a creative way to show how every day, and game will not be perfect but you have to continue to work. The main message in Take it is constant effort and persistence. Adidas displays this message throughout the commercial using variety, role
In 2015 the Milk Processor Education Program released their newest advertisement in Shape Magazine. The advertisement’s purpose is to encourage women to drink more of their low fat chocolate milk and develop a stronger body. They used the professional soccer player Kelley O’Hara as the face of the ad. The ad features the women’s national soccer player soaring through the air, showing off her lean, beautiful body. This advertisement captivates women through its powerful use of pathos and ethos but unsuccessfully falls short with the use of logos.
A pair of shoes gives motivation, empowerment, and confidence. When you see a Nike commercial that's what it consists of. It makes the consumer want to feel like they're on top of the world. Nike is known for bringing in famous athletes for their commercials and ads. The athletes make people feel like they can be like them or as good as them. Nike really progressed with their commercial over the years. They made it feel more personal recently by showing us more about regular people than just their usually celebrities. In three Nike commercials that i've chosen I will explain how they bring in two Fowles appeals. Which are the need to achieve and the need to dominate (276.) You will also come to realize how these Nike commercials are more
Nike's ad, "MAKE YOURSELF FIT," gives a strong central message that the female athlete is the only one who can take control of her life by getting fit. The bold, white, simple copy relays a message that excites the reader. The aggressive illustration motivates women to have confidence that they can get a body just like Sofia Boutella. The dominant design catches the female reader's eyes across the entire two page ad. Nike's message gives women the motivation and excitement that they need to accomplish their dream body by wearing Nike.
The message being conveyed, throughout this advertisement, “No Excuses”(NIKE), is that if you really want something bad enough you will do it as opposed to finding an excuse. This commercial can be used as a tool and provide individuals with motivation and inspiration. As humans sometimes we allow excuses to begin controlling our lives but we need to get up and work hard to achieve our goals and this commercial serves as the additional push we require in our general public.
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY
America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ...
For those marketing efforts, Nike does successful to promote itself with its not-quite-nice images and also generate some criticism that I think they are irresponsible as we can see from their ad that they does not create any positive effects to the society. For its use of overseas factories, it is great opportunity to expand the production base to the lower cost of labor, but it is totally irresponsible and unethical when labor practice does not meet the standard.
This advertisement targets Chinese athletes and ordinary people who like sports shoes and Nike itself. The company is trying to target consumers with the high preference of sport and sports clothes and shoes who would be able to perceive the benefits of wearing Nike Zoom LeBron II "Chamber of Fear". Moreover, this magnificent pair of shoes is relatively comfortable and targets people who are millenials.