There are many sampling methods and each of sampling method has its advantages. Researchers need to select well of the sampling method to improve the data quality and overall results quality. There are a pool of sampling methods to choose from including simple random sampling, stratified sampling, systematic sampling and cluster sampling (Oulte, 2011). Each sampling method can be applicable at different situations and times. For simple random sampling, it is more suitable applying for when the whole population is available to reach for researchers; for the stratified sampling, it is more appropriate when there are specific sub-groups which has direct relationships with the research objectives; for the systematic sampling, it is more appropriate …show more content…
During the data collection, the researcher will protect the privacy of all online users. The researcher will refrain from plagiarizing materials from the internet or other researchers. The research will also acknowledge all the sources used in the course of research through proper citations and referencing. For this research, because the specific data collection methods are the questionnaire and interviews, there are something to notice. First of all, for the researchers using questionnaire, it is important not to disclose any information to the third party including individuals and organizational groups. The second thing is in order to ensure the validity of the data, it is not allowed to use the easy-to--access measure to collect data such as using the pass-by walkers to replace the Taobao staffs. The third thing is that the questions in the questionnaire should be designed appropriately without asking any personal information. For the interviews, it is important to ensure that the interview environment is set in a private environment without the possibility of disclosing information to the third party (Driscoll & Brizee, …show more content…
According to Billewar and Babu (2012), in the process of e-purchased products’ delivery, the privacy issues are risked of being disclosed, delivery efficiency issues as well as the delivery quality issues are also worthy to be addressed. In the package labels, there are private information about customers, and if the delivery process is lack of management, the information can be disclosed. As for the delivery efficiency and quality issues, in the delivery industry, due to the lack of automatic system, it is rather difficult to control the delivery efficiency in an accurate
Two sampling methods include mail surveys and convenience sampling, a variation of a nonprobability sample. Mail surveys, inexpensive way to contact individuals over a large geographical area, provide anonymity to the respondent, and eliminate interview bias. Convenience sampling, a nonprobability sample, the only criteria is the convenience of the unit to the researcher, fast and uncomplicated, but the sampling error not determined.
The advances in technology have provided a number of ways to collect and interpret data in regards to scientific research. According to Cope (2014) using paper and pencil surveys is the tried and true method of collecting data; However, technology is quickly becoming a popular and at times a more efficient way to collect data. The use of technology allows interpreting data to become simpler, allows the researcher to reach a larger sample group and quicker compared
By learning from its defeat in Germany, Walmart has been able to make progress in its strategy to expand into the Chinese market, which also has a substantially foreign political and cultural environment. Along with its financial capability, advanced supply chain management capability, and information technology capability, Walmart adapted its business strategy to align itself with the local taste. For example, Walmart sources about 95% products locally and hires Chinese citizens to manage its stores. Due to the heavy pollution and poor safety management, Chinese customers are concerned about the quality of products made in China. Walmart developed private label brands priced 10%-40% cheaper than national brands which positively impacts Chinese customers by providing them with high quality products and low prices. (2015, Wal-Mart And China: A Story Of Missing Customer Trust) Currently, Walmart is the third largest retail chain in China, and plans to open 115 brick-and-mortar stores between 2015 and 2017. (2016, Wal-Mart talks Up China Commitment) Walmart also plans to push up its e-commerce business to leverage its huge global product network. But even then, to ensure its future growth in China, Walmart needs to continually monitor its multicultural
The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving interviews with 42,238 people in 37 countries worldwide revealed that almost a quarter of internet users have shopped online and 15% plan to do so during the next six month. This represents an opportunity for FedEx as a provider of small-package delivery service.
Online retailing in China, dubbed ‘e-tailing’, has doubled every year since 2003. By 2020 the size of China’s online retail market is predicted to reach up to US$650 billion, exceeding the combined value of online markets in the USA, UK, Japan, German and France. With over 590 million internet users, China boasts the world’s largest online population - more than the US and Japan combined – and still growing at almost 10 per cent per annum.
The father of quantitative analysis, Rene Descartes, thought that in order to know and understand something, you have to measure it (Kover, 2008). Quantitative research has two main types of sampling used, probabilistic and purposive. Probabilistic sampling is when there is equal chance of anyone within the studied population to be included. Purposive sampling is used when some benchmarks are used to replace the discrepancy among errors. The primary collection of data is from tests or standardized questionnaires, structured interviews, and closed-ended observational protocols. The secondary means for data collection includes official documents. In this study, the data is analyzed to test one or more expressed hypotheses. Descriptive and inferential analyses are the two types of data analysis used and advance from descriptive to inferential. The next step in the process is data interpretation, and the goal is to give meaning to the results in regards to the hypothesis the theory was derived from. Data interpretation techniques used are generalization, theory-driven, and interpretation of theory (Gelo, Braakmann, Benetka, 2008). The discussion should bring together findings and put them into context of the framework, guiding the study (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). The discussion should include an interpretation of the results; descriptions of themes, trends, and relationships; meanings of the results, and the limitations of the study. In the conclusion, one wants to end the study by providing a synopsis and final comments. It should include a summary of findings, recommendations, and future research (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). Deductive reasoning is used in studies...
The Chinese are uncomfortable with purchase high-ticket-price products that cannot be viewed before purchase. This is one of the reasons that Dell has invested in door-to-door sales calls. If Dell were to open up retail outl...
Chinese e-commerce companies alone do not pose a threat to Alibaba, because of Alibaba’s unique business model and its cost saving strategies. Therefore, a few Chinese companies have built an alliance against Alibaba including Jd.com and Tencent. Jd.com’s partnership with Tencent poses a threat to Alibaba due to its location; they are all based in China. Together, Tencent and Jd.com are able to reach customers and influences their shopping decision via the popular application called WeChat. WeChat is popular among millennial which make up a large portion of the consumer population and are major influencers on social networks (Hoovers,
When I go shopping in a big shopping mall, I often encounter this kind of situation: the cloth that I want to buy doesn’t have my size or my favorite color. If i really want to buy this cloth, I can only spend more time looking for this cloth in other shopping malls. But my time and energy are limited，many times I have to give up buying this cloth. However, after Taobao appeared, I don’t need go out that I can find more goods and resources. The owners of these shops may come from different cities, so I can find and select the range of items will become more extensive. I always can buy goods in Taobao that I can’t find in the shopping mall.
The sampling design process includes five steps which are closely related and are important to all aspect of the marketing research project. The five steps are: defining the target population; determining the sample frame; selecting a sampling technique; determining the sample size; and executing the sampling process.
E-commerce or electronic commerce is nothing more than the trading or retailing of services or products which is usually conducted through computer networks, usually internet (Turban, 2009, p. 90). Though e-commerce depends on various technologies like telephones, social media, mobile devices, e-mails etc, but mainly the operations of e-commerce are based on World Wide Web (Zhang, 2012, p. 232). Therefore, e-commerce may have to face vario...
As the internet has grown over the years, companies are having to adapt how they sell their products. E-commerce as taken off in recent years and with it comes a myriad of changes between sellers and buyers. While some may argue that Amazon has dominated the e-commerce playing field, they are not the only ones playing it. Alibaba is China’s equivalent to the U.S Amazon. Alibaba owns stakes in all sorts of things, but operates chiefly through three sites: Taobao, China's biggest shopping site; Tmall, which specialises on online sales of branded goods and focuses on China's fast-growing middle class; and Alibaba.com, which connects Chinese exporters with companies elsewhere in the world (Wright, 2014). Although Alibaba has been well established
As there is a significant difference in the e commerce which is when there is no physical store and in which most of the cases the seller and the buyer don’t see each other, transactions happen otherwise. With the help of the Web as well as telecommunications technologies here play a major role in e commerce being a boom. Although when we look at the goals and objectives of both e-commerce and traditional commerce which the same that is are selling same products ...
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and