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Status quo of e-commerce in China
E-commerce industry china
Marketing Strategy in E-commerce Environment
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As the internet has grown over the years, companies are having to adapt how they sell their products. E-commerce as taken off in recent years and with it comes a myriad of changes between sellers and buyers. While some may argue that Amazon has dominated the e-commerce playing field, they are not the only ones playing it. Alibaba is China’s equivalent to the U.S Amazon. Alibaba owns stakes in all sorts of things, but operates chiefly through three sites: Taobao, China's biggest shopping site; Tmall, which specialises on online sales of branded goods and focuses on China's fast-growing middle class; and Alibaba.com, which connects Chinese exporters with companies elsewhere in the world (Wright, 2014). Although Alibaba has been well established …show more content…
For a company like Alibaba to keep growing, they will need to change their mindset. If a company is not growing it is dying. In the last couple of years, Alibaba has been shifting and trying to expand into new places. Technology is always advancing but there is something a little more important. Data is consider to be the new “oil” when it comes to the technological field. Everyone needs a place to collect, store and process data. Alibaba caught on to this and is now one of china’s biggest cloud computing provider. Data is so important for human development in society. It’s going to be as precious as oil in the last century.” (Bloomberg, 2017). Retail is also on Alibaba’s expansion plan. While Amazon is just starting to make its way in to retail, Alibaba already has a pretty good foot hold in China. With Alibaba’s Hema, grocery shopping centers, customers can use their mobile app to pay for there groceries. Customers can also purchase seafood cooked on the spot! They have also come up with a cool delivery process. If you live close to one of their shopping centers, you could have your delivery delivered in 30 minutes! The only down side to that is that you would have to live within a one-mile radius. The innovation and expansion of this company has proven to be most fruitful. Even though the managers at Alibaba’s company don’t have a global mind set yet, I strongly …show more content…
But business like Flamingo Furniture also make decisions on how to sell their product. I found it a little strange that a company based in New York would choose to sell their products on a Chinese website. It has worked in their favor though. China has a population of 1.4 billion people. That’s a little more than a billion people compare to the U.S. On top of that 668 million people in China use the internet or more than double all the people in the U.S. (Wieczner, 2015). So, by doing this Flamingo Furniture is advertising, in theory, to a market double the size that of the United States. “Singles Day” is Alibaba’s equivalent to the United States’ Black Friday and Cyber Monday. What is “Singles Day” even about? Call it the anti-Valentine’s Day. The date 11/11 is significant because of the solitary implications of the number 1. And it was originally meant for people who wanted to celebrate being single (Morris, 2017). I believe that it could be something that would catch on in the U.S. The reason behind it is that people are getting married at a later point in time. In 2014, The Bureau of Labor Statistics estimated 124.6 million Americans 16 years and older where single or half the population (Hanes, 2015). Based on this estimate I believe that it could catch
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Since the creation of Amazon in 1995, it has been a reference of adopting a successful strategy which has preserved over time; being the largest online store in the world nowadays. In addition, i...
Our largest opportunity for growth lies in the emerging economies of China, India, and Thailand. A modest growth in stores in the US, and Europe (2%), while increasing efforts to expand by 10% a year in China, Thailand, and India while offering new menu items in the stores we currently have in place is projected to increase our revenues from $14.9 billion per year to $26.46 billion per year over the next 4 years. This plan will increase our indirect labor force, by adding select marketing teams, commodity managers, and a VP of construction.
Krishnamurthy, S. (2004). A comparative analysis of eBay and Amazon [PDF file]. Retrieved from http://faculty.washington.edu/sandeep/d/amazonebay.pdf
A little more than 10 years ago, China’s path to e-commerce leadership would have been difficult to foresee, even as the tech boom in the US and other markets saw the development of e-commerce as an important B2C and C2C channel.
For many years, IBM succeeded in holding a very good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not last forever. In 1990, IBM experienced its first quarterly loss of $2billion due to some unexpected accounting charges. However, revenues increased from $62.7 billion in the previous year to $96 billion. In 1991, the c...
This report will attempt to critically analyse and assess the internal and external factors which effected the strategic decisions made by eBay. These strategic decisions consisted of the acquisitions with Skype and PayPal coupled together with an analysis on why eBay failed may have failed in expanding their online presence in eastern parts on the globe such as China.
Based on these concerns, retailers in the international marketplace have their work cut out for them. But through proper education of consumers, and the ever-expanding growth of the infrastructure in many countries, the future seems to be leaning heavily towards using the Internet for many needs.
The best companies embrace change and make plans to create a future for their business like Amazon did. Amazon did not have to wait very long for their strategy to take affect because that the way that the future of business was going. All they did was waiting until the demand flourished and took over the book giant’s like Barnes and Noble and Borders market share. This proves that Amazon did their research and plan accordable so that their demand matches their supply. This also shows the type of value chain process and evaluation that they did in order to continue to conduct business which is quite genius. Their demand has increasable giving them many opportunities to expand. ...
The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...
One of the greatest opportunities for Amazon is an Online Payment System. The online system allows the company to reduce transaction fees and increase ease of use for their customers. Internet sales are increasing at a fast pace. This is a product of increased fuel prices, which make driving to a store less likely, and foreign purchases. This development allows foreign purchases to buy clothing as it becomes more popular abroad. Amazon’s biggest competitors can include retail stores that online stores such as Target, Best Buy, and Walmart among others, these can be considered the most dangerous for them since they have strong market share and can be a direct competitor since they attack the same market. Amazon wish to compete in prices, offering
Now the country is getting advanced with the internet connection so many people are using the internet for the sale and purchase of goods online only. E-commerce is a process of purchase and sale made through electronic means. The processes involved such as advertising, ordering, delivery, payment and after-sales services for goods and services ( according Lee Foong Yeaw, 1998). With the existence of e-commerce internet for selling goods online. After the advent of e-commerce e-tailing around about it that individuals who sell goods online. E-commerce is the buying and selling process is made through electronic means. Through e-commerce traders can expand their business throughout international. E-tailing is sales intermediary, a seller that operates between manufactures and customers. Even through many manufactures sell directly to consumers, they usually supplement their sales through wholesaler and retailers. In the physical world, retailing is done in stores (or factory outlets) that customers must visit in order to make the purchase. Have a eight type of e-commerce in the concept of e-tailing implies sales of goods and services individual customers that is B2B (business to business), B2C (business to consumer) , B2B2C (business to business to consumer), C2B (consumer to business), C2C (consumer to consumer, Intrabusiness EC, B2E (business to employees), E-Learning and E-Government. After that, in a business e-tailing have a two type that is pure play E-tailer and click-and-mortar and bricks-and-mortar. Pure play e-tailer is the people buy the good and services at amazon.com, e-bay and other website, furthermore...
Within the rise of China’s smartphone sales worldwide, now China has a bigger impact in every aspect in international business, so they begin to dominate international tr...
As American and European markets mature, Asia is turning out to be progressively appealing to businesses, particularly to e-business firms that flourish with global and scalable business models. Yet, barring markets like Japan, most global e-commerce players like Amazon, eBay and Expedia have yet to find in Asia the kind of success that they have enjoyed in their home markets. While late entry and local regulations partly explain their low market share in the region, these firms also face unique challenges in Asia due to diverse cultures, multiple languages and poor infrastructure. Given the rising significance of the Asian market, interest in the territory would seem to be a consistent step. But, it’s important not to forget that the international playing field, in respect of Intellectual Property, is exceptionally dynamic and competitive.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.