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Assignment on Disneyland
Assignment on Disneyland
Assignment on Disneyland
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Recommended: Assignment on Disneyland
Lindsay Frazin
WR2
Professor Chao
3 February 2016
The “Magic” Behind the Kingdom The name “Disneyland” has been associated with childhood, dreams, and family for the past 61 years. Only one year after its grand opening, and having attracted 11 million guests, Walt Disney’s revolutionary first theme park, Disneyland was making the kind of magic that had earned the distinction of being one of the world’s top-ranking vacation spots. Today, the cost of one ticket has risen to the price of 100 dollars, while the highest ranked Annual Passport can be purchased for a price of 1,050 dollars. One of the reasons for such an increase in the admission prices is the issue of overcrowding. And yet, Disneyland remains at the top of its game as amusement
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When America was thrown into World War II, The Navy Bureau of Aeronautics and The U.S. Army contracted many of Disney’s new movie studios to create training and instructional films for the military, along with encouraging films such as Der Fuehrer’s Face and Victory Through Air Power in 1943 (Walt Disney: An American Original). Such media tactics and propaganda served to motivate and begin to create a sort of mass appeal for Disney imagery. Incorporating Disney cartoons alongside war messages was an effective way to intertwine American patriotism with all things Disney. Walt Disney’s first movie production in 1934, Snow White and the Seven Dwarves, ended up being the most successful picture of 1938 and generated over $8 million upon release. He was now able to build the Disney Studios located in Burbank. Disney’s films helped America in many ways during the World War II period, providing an escape from the harsh realities of war. “Disney studios also created inexpensive package films, containing collections of cartoon shorts, and issued them to theaters during this period” (Walt Disney: The Triumph of the American Imagination). This WWII connection and its affordability is a primary reason that Disney films and the Disney image got such a strong foothold in American society at this time. Perhaps this was the beginning of America’s psychological attachment to all things
During this time, Disney animations was committed to the military while maintaining a steady release of films that would promote American culture. In opposition to the work published by disney at the time, other prominent studios of the time such a Warner Bros
Disneyland marked the onset of theme parks in the nation, which was carved out of a fantasy tale and it has been the leader for 60 years. And, there was virtually no competition to the attraction quotient that attracted people and tourists to visit the theme park.
When it first opened, there was moderate controversy over the lack of African American employees. Since 1963, civil rights activists have pressured Disneyland to hire people of different races to make the park more diverse. Back then Disneyland had a number of temporary rides and shows that passed through rather quickly. This was because the park only had about half the number of attractions it has now. When Disneyland first opened guests were charged separately for admission to the park and attraction tickets. According to the website mouseplanet accessed on November 16 2015, “Adults could get into the park for $1 and rides cost between 10-30 cents.” Since its opening, Disneyland has undergone a number of expansions and major renovations. This includes the addition of New Orleans Square in 1966, Bear Country in 1972, and Mickey's Toontown in 1993. As stated in the article Then and Now on the pbs website accessed on November 16 2015, “Tickets to enter the park now cost around $85.00.” Since the opening the park has restored many classic attractions such as Space Mountain, Jungle Cruise, and the Haunted
Everything in the parks is done for family, joy, and, of course, magic (Elias 1). Milt Thurman is a Disney fan that has said that Disney “is a nice, safe place to be” and that “it’s not today; it’s not tomorrow, its forever. It’s just a great place (Stein 6).” Whenever somebody walks into the parks, there is always a feeling that is great. The feeling of love, compassion, hope, and belief in the future are the feelings that people get when walking into the parks each time. This feeling comes from the cast members and the park as a whole. As people walk into the parks, the first thing seen is the bright colors, smiling faces of everyone, and also the characters. The whole idea of having fun, being excited, having hope and falling in love is what everyone wants (Stein 3). People instantly fell in love with Disneyland because it took them into a world of fantasy for a chance to relax and become part of the stories associated with their childhood memories of watching the Disney movies (Stein 1). At the same time, the art of family-friendly storytelling remains the core (Stein 2). When Walt was creating and designing Disney, he had many goals he wanted to meet. All he wanted was the greatest creative effort, not the most efficient operation. He also believed that giving people the right motivation was the best and only way to accomplish his dream. Disney had an obsession with the park, and always looked at it
The Walt Disney plans to expand its presence in other countries too mainly the emerging market like China that offers great opportunity. Due to its highly advanced infrastructure and higher population, the Disney already made a biggest investment till date on a development and construction of Disneyland theme park in Shanghai, China. The success of Disneyland Hong Kong and the presence of 330 million people that resides within the 3 hour commute to Shanghai allows the Disney to invest $5.5 billion on this theme park. The Disney CEO states that the park will be open for the visitors in the early The company know its various revenue generating streams very well.
Disney in World War II Despite his career’s rough start in the 1920’s, Walt Disney has become a household name, known for films such as Bambi and Peter Pan. The cartoonist’s career and company survived many eras of American history; this included the second World War, a harsh time where everyone seemed to be working and living for the war. During World War II, Disney contributed to the war effort through the creation of military insignias, aircraft nose art, and propaganda films. Throughout World War II, Walt Disney Productions created a total of approximately 1,200 military emblems.
Disneyland has inspired hundreds of books, articles in academic journals, and college classes dissecting its magic and evaluating its impact. Since Disneyland’s opening there has been evidence to suggest that the Disney Company is owed credit for creating not only the first, but the most successful theme park in history. Walt Disney created a niche in what was a dying industry leading to Disneyland’s success that is still observed today as the most popular and most recognizable park in the park entertainment industry. Although Disneyland was not the first amusement park, Walt Disney did perfect the idea of an amusement park and give birth to the first ever theme park which blossomed into the theme park industry. The influence Disneyland commands as the first theme park has impacted American pop culture, society, economics, marketing, entertainment and tourism by creating what has been called the “Disney effect” by author Margaret King, Director of the Center for Cultural Studies & Analysis. The impact the “Disney effect” has had on America has been argued between historians, economist, and
Learning Journal Unit 3 Aung Ko Ko Minn Computer Science, University of the People HIST-1421 Greek and Roman Civilization Professor Christopher Stender May 2, 2024 The Peloponnesian War and Athenian Democracy The Peloponnesian War, which was a long-lasting conflict between Athens and the Peloponnesian League led by Sparta, was a crucial event in ancient Greek history. However, the statement "Democracy in Athens was overthrown in 411 BCE as a result of its poor handling of the Peloponnesian War" is not entirely accurate.
However, even after spending $220 million on marketing for Euro Disney, the first year’s attendance was below expectations and at one point, Euro Disney hotels had to be closed as a result of low bookings. The stock of Euro Disney fell from 164 to 68 French Francs and the park was deemed a failure by the press. It was later determined, that Disney executives did not consider the potential problems with creating a park in France. Along with the ridiculously high prices and the cultural differences, Disneyland was simply not a place of leisure for typical French citizens. Foreigners could even visit the more established and reputable Disneyland in the US, at a lower cost as well, making the Euro Disney, the least popular Disney Park. With no other options left to increase attendance, Euro Disney was forced decrease its prices by 20% and even built a new roller coaster. This tactic seemed to work and finally resulted in an increase in visitors. Euro Disney soon became the most popular attraction in France. Thus Disney remains confident in the Euro Disneyland’s ability to earn profit and the company continues to plan for future parks in other areas of the world.
The first theme park opening in 1955 was Disneyland in California. After one full year of construction demands and a total investment of $17 million the Six thousands invitations to the grand opening had been mailed inviting people to experience the magic Disney had created but when the gates opened the Disneyland was far from magical. Workmen were still planting trees, the paint was still wet and the asphalt wasn’t set. The food stalls and restaurants ran out of food due to the high number of people because of counterfeit tickets being sold. Walt Disney didn’t know didn’t know what was going on because his attention was on the live broadcast. The rides broke down shortly after use. When Walt Disney World opened in 1971 the
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011).
That is to say, Hong Kong Disneyland offers a uniquely western experience within the confines of Asia. The perception of Hong Kong Disneyland as a global brand can vary depending on the social groups that each consumer identifies as. Mainland Chinese visitors that are unaccustomed to western culture and modernity can feel as though they’ve stepped into a separate western sanctuary where they can fully experience another way of life. The more modern and westernised Hong Kong Chinese visiting the park are able to enjoy their visit in a relaxing
The Army began working with animation studios in producing films promoting the war effort on the home front, and these films were often intended to boost public morale. The ridicule and crude humor characteristic of many of these propaganda films allowed ordinary Americans to channel their anger and frustration. While some of the films were intended for nothing more than pure entertainment, others were deliberately created to set a certain public mood, usually one that elicited strong patriotism. Disney, in particular, was a major player in bolstering the war effort on the home front during this time. The US Army, in 1941, began working directly with Walt Disney in his studio in California to create films boosting morale.
But the Disney theme park located just outside Paris did not consider several managerial issues as well as consumer preferences. Walt Disney found Chinese population very lucrative and wanted to open a theme park somewhere around China. After two American parks and one Japanese park, they wanted to avail of the Chinese market which was previously unexplored. Disneyland, after initial talks with Hong Kong government, eliminated any other possibility of majority ownership so that they could invest on management and fees of franchise from their first-cut profits. Finally, Walt Disney had a management team of long experience of dealing with almost all the large and developed markets around the world. With the unparalleled resources and capital they already had, they could easily conduct proper market research before diving into the market in Hong
The second I stepped foot onto the amusement park’s property, I could feel the magic swirling all around me. As I walked through the crowds of people young and old wearing Disney apparel and Mickey Mouse ears, everything seemed so enchanting: the cheerful music, the twinkly lights on all of the buildings, and the stores that could have been from my favorite Disney movies. Walking along the streets, I took pictures of everything around me because I did not want to forget a single detail; I took pictures of the vibrant yellow, red, and pink flowers that lined the streets, the buildings with intricate details and designs, and the massive roller coasters that glided so swiftly on their tracks. The air was filled with heavenly scents of sweet churros, and I had to get one; it was delectable. Everything at Disneyland seemed perfect and like it was out of a movie. Even as I was about to leave, I got drawn back in; spectacular, bright, colorful fireworks started bursting right over my head, and I could not bring myself to go. My first visit to Disneyland was truly enchanting and magical. At the time I thought no other vacation could