Walt Disney Research Paper

In 1920 Walter Elias Disney started his career in animation with the Kansas City Film Ad Company in Missouri (Encyclopedia, 2015, p.1). In 1922 Walter and his friend Ub Iwerks, a gifted animator, founded the Laugh-O-gram Films studios (p.1). Walter and Iwerks began to produce a series of cartoons based on fables and fairy tales. Later, on, joining Walt and Iwerks in the company, were animators named Hugh Harman, Rudolf Ising, and Isadore (“Friz”) Freleng (p.1). In 1923 after opening the studios; Disney filed for bankruptcy and left Kansas City to establish himself in Hollywood as a cinematographer (Encyclopedia, 2015, p2). Disney came out with Alice In Cartoon land that was a surprise hit. Disney came out of the ashes and reopened the studio

In the year 1928 Walter Disney’s company started looking up and everything started to go right when Disney came out with two silent Mickey Mouse cartoons Plane Crazy and Gallop in’ Gaucho. Then Disney produced the third Mickey Mouse cartoon called Steamboat Willie, and sound was added to the film. Steamboat Willie was an immediate success and led to the studio’s rise in the animation market. In 1929 Disney produced cartoons featuring Mickey Mouse and his pals Donald Duck, Pluto, and Goofy. A year later in 1930 Walter renamed his company Walt Disney Productions after himself and the corporation was born (Encyclopedia, 2015,

The CEO of Walter Disney Productions is Robert A. Iger. Iger’s salary is $2,500,000 but all together Iger made in 2014 $46,497,018. Walt Disney Productions faces a number of competitors in its various segments (Nielson, 2014, p.1). The main media conglomerates with Disney competes include Viacom Inc. (VIAB), Time Warner Inc. (TWX), Twenty-First Century Fox (FOXA), CBS, and Comcast (p.1). The television or radio station in one market generally doesn’t compete directly with stations in other markets (p.1). The growth in the number of networks distributed by the multichannel video programming distributor known as (MVPD) has resulted in increased competitive pressures for advertising revenues for its broadcasting and cable networks (Nielson, 2014,