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Walt Disney history and strategy report
The creation of disney
The creation of disney
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According to The Walt Disney Company or Disney as how we had called the company for years was founded on 16th October 1923 by the Disney brother, Walter Elias “Walt” Disney and Ray Oliver Disney. At this day, is not only when Disney was founded but was also the start of the company as The Disney Brother Studio where Disney was first known as before they changed it at 1926. Four years later at 5th September, the studio came out with the first animated short subject film, Oswald the Lucky Rabbit cartoon, which had known as Trolley Troubles. (http://thewaltdisneycompany.com/about-disney/disney-history)
At 18th November 1928, Steamboat Willie was released by The Disney Brother Studio where it is the animated short film where Mickey Mouse and his companion Minnie Mouse were firstly introduced. And in 30th July 1932, the studio came out with their first full-colored cartoon, Flowers and Trees the Walt Disney’s Silly Symphony. In the 9th of same month but two years later, Donald Duck shows his first appearance at The Wise Little Hen and a year later of 23th February; the studio produced the first Mickey Mouse cartoon in colored called The Band Concert. (http://thewaltdisneycompany.com/about-disney/disney-history)
In 21st December 1937, The Walt Disney Studio produced their first feature-length animated film, Show White and The Seven Dwarfs which was based on the same fairy tales written by The Brothers Grimm. And later onward, the studio produce more well known short and feature film such as Pinocchio(1940), Fantasia(1940), Dumbo(1941), Bambi(1942) and more. Besides that, in 19th July 1950 Walt Disney Studio also came out with Treasure Island, the first completely live-action feature. (http://history1900s.about.com/od/people/a/Walt-Dis...
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...to evolve out of popular arts or popular entertainments. From this statement we can perceive that, movie according to Noel Carroll as a kind of entertainment rather than educational material since it is derive from popular art or popular entertainments. Contradict to this point, one might say that the function of mass art is to command mass audiences. As to command someone, the medium in this case the movie will contain hidden messages, thus this go against the point of movie as only an entertainment.
Since there are two points of view, our research will try to find out specifically whether Disney's film can be categorized in which part. Other than that, our research will only be focusing on the educational aspects of the films of Disney and not other hidden message as suggested by Noel Carroll. Hope that our findings will be interesting and useful to the public.
It would be very hard to not have heard about Disney because he has released so many different kinds of animations, but during the 1950’s Disney began to become less involved in the animation department, entrusting most of its operations to his main animators, the Nine Old Men, although he was always at story meetings. Instead, he started concentrating on other things. On a business trip to Chicago in the late 1940s, Disney drew sketches of his ideas for an amusement park where he envisioned his employees spending time with their children. These ideas developed into a concept for a larger enterprise which was to become Disneyland. Disney spent five years of his life developing Disneyland and created a new company, called WED Enterprises, to carry out the planning and production of the park. In March 1952 Walt Disney got permission to build Disneyland. Construction work started in July 1954, and opened in July 1955; the opening ceremony was broadcast on ABC, which reached 70 million viewers.The park was designed as a series of themed lands, linked by the central Main Street, U.S.A a replica of the main street in his hometown of
Presently, Disney known for its mass media entertainment and amusement parks technically bring warm feelings to many children and some adults. Personally, Disney elicits magical fantasies that children enjoy and further encourages imagination and creativity. For decades Disney has exist as an unavoidable entity with its famous global sensation and reach. Furthermore, Disney is a multibillion dollar empire with an unlimited grasp on individuals and territories. An empire per se, since they own many media outlets, markets, shops, etc., you name it they got it. However, the film Mickey Mouse Monopoly presents an entirely new perspective on the presumed innocence projected in Disney films. This film exposes certain traits Disney employs and exclusively portrays through its media productions, specifically cartoons for directing and nurturing influence beginning with children. Mickey Mouse Monopoly points out camouflaged messages of class, race, and gender issues in Disney films that occur behind the scenes intended to sway viewers towards adopting Disney values.
Walt Disney was born in 1890 to a woman named Señora Isabelle Zamora. His father, Elias, met Isabelle in California of that same year and the two carried on an affair that ended with the birth of Walt. Later, Elias brought the two back to Chicago, Illinois where Isabelle became a housekeeper for the Disney family. Walt was assimilated into the Disney household and treated as the biological son of Elias and Flora Disney. Isabelle was with the family for years, being passed on from the Elias and Flora household to the Walt and Lillian family years later (Eliot 152-157). This account of Walt Disney’s birth poses many questions about myths, legends, and rumours that encircled the life of the “man behind the mouse”. Biographies and documentaries attempt to give accurate chronicles of his life and delve into the mind of this genius. Even people who make a career of studying the man’s life can only make theories about his actions from oral descriptions given by those who knew Disney personally. However, On Friday, October 24, 1947, Walt Disney testified in front of the House Un-American Activities Committee (HUAC) and left his legacy on record for the entire world. While the testimony was documented and cannot be questioned, Disney’s motives for testifying, impact it had on his animated features, and how the ordeal affected his image are issues that are still scrutinised and debated.
Here they made the "Alice Comedies" and "Oswald the Lucky Rabbit." In 1926 Walt changed his cartoon studio name from Disney Bros. to what we now know as today, Walt Disney Studios. ( www. JustDisney.com NP) Things took off in November of 1928 when Mickey and Minnie Mouse made their debut in "Steamboat Willie.
Disney has made it his life 's goal to create home entertainment for both young and old. From the creation of Mickey to his work in films, Disney had made it clear that happiness is something that everyone should have. Disney had also know that animations is not just for the imagination of the children. Early movies such as Snow White and Pinocchio have clear messages for the younger views. “In Snow White- the main characters are victims of injustice who are eventually restored to their rightful place. In Pinocchio, the characters Pinocchio, Jiminy Cricket and Geppetto are faced with dilemmas, and their own actions result in them becoming victims of ev...
in the twenties when a man by the name of Walt "Elias" Disney (1901-66) a
Mr. Disney has made a few animated short films that have been very successful, but his first attempt at a full-length animated feature film was Snow White and the Seven Dwarfs. The film was based on the fairy tale written by the Brothers Grimm. The movie was released on December 21, 1937 and earned $8 million during its initial release, making it the most successful movie of its time. They story is about Snow White, a princess, who is living with her stepmother who is mean and wicked. She is assumed to take over the kingdom ...
Walter Elias Disney was born on December 5th, 1901, in Chicago. He was the fourth of five children, having three brothers, Herbert, Raymond, and Roy, when he was born. In 1903, parents Elias and Flora added a daughter, Ruth, to the family. Elias worried about big-city life, so the Disney family moved to a farm near Marceline, Missouri, in 1906 (Jaffe 7). Walt’s job on the farm was to take care of the animals, many of which would inspire his famous characters later in life (“Walt Disney”). These beloved animals were also the subjects of Walt’s first sketches.
[1] Information was mainly taken from the Harvard Business Case Study “The Walt Disney Company: The Entertainment King”
Jackson, K.M. (1996). Walt Disney: It’s Persuasive Products and Cultural Contexts. Journal of Popular Films and Television, 24(2) 50-52
Studies have proved that the world of film has a various capacity in persuading and changing the perspectives of a viewer. A film functions as an interaction.... ... middle of paper ... ... The massive influence of Walt Disney films tends to mold the minds of female children.
This case provides a brief history of management conflict and change at Walt Disney Company. Former CEO Michael Eisner was considered to be controversial because of his abrasive style and tendencies toward micromanagement. It was this style that strained several important relationships to the Disney Company. Though his reign as CEO during the 80’s and 90’s helped advance Disney Company, it was his conflicting management style that led to his demise and the beginning of Robert Iger’s epoch at Disney. Since Iger has taken the helm as CEO Disney was ranked 67th in the Fortune 500 list for largest companies, it has become the largest media conglomerate in the world, and relationships and disputes stemming from Eisner have been reconciled.
The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
The man, the dreamer, the artist, the creator, producer, the pioneer, and the developer; Walt Disney accomplished building his own empire along with his legacy that continues to grow every day. Every individual has a story about what drives them to be the person they are today and will be tomorrow. Personally, I love his impressive movies and alluring theme parks. Walt Disney has played an integral part of my family’s life. In fact, my daughter became engaged at the end of Main Street, in a fairy-tale moment in front of the enchanted Cinderella’s Castle, in the Magic Kingdom theme park for her birthday over the holidays. Just about everyone has some knowledge of Walt Disney’s incredible endeavors. However, how many people can say that they have knowledge of the man Disney was before creating Mickey Mouse and what follows?