Walgreens Advertisement Analysis Essay

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Everyday, our lives are infiltrated with advertisements from seemingly everywhere we look! In actuality, according to the Digital Marketing experts, the average American sees anywhere from 4,000 to 10,000 advertisements every single day (Marshall, 2015). I see these advertisements in magazines, in the mail I receive containing catalogues for clothing or coupons for food markets, on billboards, and the list goes on and on! There are so many angles that the creators of advertisements use to target people. When I walked into Walgreens (a pharmacy in my community) the other day, there was a sports magazine that caught my attention. On the front were two pictures of young football players in their uniforms. There were also many different text boxes …show more content…

It pictured courage. Somehow, it symbolized hope and persistence. Since I live in an area where high school sports are extremely popular (football, basketball, baseball, and volleyball probably being the most played), this advertisement just seemed extremely fitting in my community. After all, the advertisement was placed in a high school’s magazine! As I observed the advertisement, I was intrigued by its persuasion and began my journey to better understand the ingenious strategies that the creators of this advertisement had used. I started by considering the Rhetorical Appeals first introduced by Aristotle (384-322 BC) a distinguished Greek philosopher (Rapp, 2010). The Rhetorical Appeals he introduced are pathos, ethos, and logos. Pathos is an appeal to the emotions of the reader; ethos is credibility: it shows whether the author/creator can be trusted or not; and logos is an appeal to reason or logic. As I considered the advertisement I found at Walgreens, I realized that the creator of the article had woven elements of these Rhetorical Appeals as well as other visual appeals into nearly every aspect of the advertisement. This advertisement is designed to appeal to and persuade the sports world, specifically young athletes, to turn to the Memorial Hermann IRONMAN Sports Medicine School at UTHealth when in need of specialized

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