Walgreens Essay

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Business strategies concentrate on enhancing the competitive position of business unit’s or corporation’s goods or services among the particular market (Thomas Wheelen and David Hunger, 2012). Walgreens advocates a role for community pharmacy to provide unsurpassed approach to high quality, affordable health and wellbeing products and services. The nurse practitioners and pharmacists can offer professional care to customers with lower overall health care costs, which make the company become differentiation. This win-win business strategy helps the company to reinforce its customer loyalty and to intensify position reputation in customers’ minds. One the other hand, corporate strategies consider about the selection of direction for a company as a whole and the management of its business or …show more content…

The strengths of current strategies are that the company provides unique and superior value to the consumers in terms of product quality, special features, and customer service. In essence, lots of drug stories are primarily concerned about their products; on the contrary, Walgreens not only provide high quality products, but also pay more attention to customers’ shopping experiences. Furthermore, Walgreens targets two types of markets (one is aim at the mass market, another one is aim at a market niche); it mainly targets at the pharmacy market, and it also sub-targets at the wellbeing and beauty industries. It is benefit for the company to expand its market share and customer volume. The existing weakness in the company is the innovation of products. Due to the stability of medicines, it is difficult for the firm to explore more innovative products. As a result, all drugstores provide similar goods and the competition becomes more intense in the

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