Business Strategies Used by CVS Company

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Adopted from: CVS Caremark company website. Vision Statement: We strive to improve the quality of human life. Mission Statement: We provide expert care and innovative solutions in pharmacy and health care that are effective and easy for our customers. Proposed Vision Statement: CVS Caremark’s vision is to improve the quality of life through convenient and cost efficient offerings. Proposed Mission Statement: At CVS Caremark our mission is to provide quality products and services through our pharmaceuticals and consumer products. We strive to be the number one provider in the United States by investing not only in our company and technological advances but also in the communities in which we serve. Whether our customers are new to this world or our veterans, we know that our company can provide them with the newest and most effective products and services, while promoting the healthy communities in which they live. Through our valued employees, CVS is able to provide quality services and quality products. Retail Pharmacy Growth Strategy: CVS has managed to grow considerably in the past few years with the help of acquisition of beneficial companies and integrated the operations of these companies by creating synergy to drive higher margin and greater economies of scope. CVS is building more and more pharmacy stores in convenient locations. Another strategy that CVS has adopted during 2008-2010 is to move freestanding locations for all their pharmacy stores. This helps the company to provide more convenience to customers and have more square-footage per store in order to add new services such as Minute-Clinic and drive-thru services. Reduce-Cost Strategy: Starting since 2009, CVS has adopted an aggressive approach towards lowe... ... middle of paper ... ...ll help the company in selling generic drugs and provide affordable medications to its customer base. References: • Buob, J. (n.d.). Retrieved from http://fisher.osu.edu/supplements/10/9161/CVS%20Stock%20Report_20121120_Final_Juliette%20Buob.pdf • Cumstock, J. (2013, Nov). Retrieved from http://mobihealthnews.com/27298/four-factors-driving-gamification-in-healthcare/ • Ortiz, J. (n.d.). Retrieved from Cumstock, J. (2013, Nov). Retrieved from http://mobihealthnews.com/27298/four-factors-driving-gamification-in-healthcare/ • (n.d.). Retrieved from http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=20&cad=rja&uact=8&ved=0CHEQFjAJOAo&url=http%3A%2F%2Fperleybrook.umfk.maine.edu%2Fslides%2FSpring13%2FBUS411%2FCVS%2520case%2520study%2520%2520final.pptx&ei=y84fU5eeEcqMyQH1p4DYBw&usg=AFQjCNFp-5l • Internal Source: www.cvscaremark.com/companynews

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