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The issue of Customer Relationship Management
Describe the nature of customer relationship management
The issue of Customer Relationship Management
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PERFORMANCE PROFILE
Medical and aesthetics professional encompassing several roles within industry, including but not limited to: management, sales, marketing, maximizing social media, patient coordination, surgical scheduling for multiple physicians, medical assisting (both front and back office in dermatology and plastic surgery practices), presentations, private labeling, and special event planning. Proven in-house new business development by designing customized seasonal marketing plan for various medical practices, always keeping the patients best interest in mind and factoring in transient demographic. Consulting medical offices on best practices for past eight years and am able to motivate teams to highest levels of productivity.
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VisaoMD envisioned shifting the face of medical grade skin care with their innovative portfolio. VisaoMD’s brand position was a unique business model with physician e-commerce retail platform to eliminate product diversion, while driving long-term patient loyalty. Unfortunately, the field lacked the adequate tools needed; the business-building platform was not yet ready for physician use, rendering us unable to demonstrate this brand new model and product line. Notwithstanding progress in several states, VisaoMD proactively laid off all the field personnel immediately after their annual sales meeting. Despite the above, market share in Arizona was increased by …show more content…
Effectively negotiated, prospected, cold called and supported various territories, exceeding all sales objectives in every state. Lacking both network communication and CRM database, took a proactive approach and created customized Excel sheets improving market coverage in all states. Constructed email contact list for each sales representative, enabling them greater ease of communication via e-fax and email, increasing productivity in territories that were geographically too large. Obagi requested me to relocate to Las Vegas, which was not conducive to husband’s employment. Successfully managed multiple sales territories across U.S., always meeting and exceeding sales objectives over 115%. Finished in top ten nationally in 2011.
Business Development Consultant/LE, 12/2006 – 04-2010: Iredale Mineral Cosmetics – Great Barrington,
Theresa Campana, CEO of the Buckeye Group, is a manufacturer’s agent for three companies that sells different types of software. As a sales agent for Accto Co., Saleco Inc., and Invo Inc., the Buckeye Group is responsible for calling business customers to sell accounting software, sales management software, as well as inventory management software out of Columbus, Ohio. With regards to logistics, according to the case, the Buckeye Group has sold $550,000 of total software, with Campana earning a 10 percent commission from Accto and Saleco, as well as a 7 percent commission from Invo per her dollar value of her final sales. Evidently, Campana’s initial ease of making sales come from her high knowledge of the products, background in business,
Mazal Group was founded in 2007, in Chatsworth, California. They have six main brands and two brands being developed. With their emphasis on cosmetics, they have shown excessive growth in the last few years, opening an average of eight new stores and ten kiosks each year. They have eighty-four employees in their headquarters, up from the initial eight that started in 2007. In 2013, the cosmetics industry in the United States earned revenues of $56.63 billion, with facial skin care representing 27% of the industry (Exhibit 1). CEO, Adi Oded, says, “The cosmetics industry, especially in skincare, is booming. We have all these baby boomers getting older and looking for anti-aging solutions and we are giving them those solutions” (personal communication, June 27, 2014). The cosmetic industry is constantly developing and this in-depth analysis will provide the explanation of why Mazal Group has had so much success in recent years.
Healthcare professionals: Seek the beneficence and nonmaleficence of the patient by giving them truthful and accurate documented services and charging fair legal rates according to standard industry protocols that are reproducible, verifiable, and truthful for the services
We strive to be the number one provider in the United States by investing not only in our company and technological advancements, but also in the communities in which we serve. Whether our customers are new to this world or our veterans, we know that our company can provide them with the newest and most effective products and services, while promoting the healthy communities in which they live. Through our valued employees, CVS is able to provide quality services and quality products. Retail Pharmacy Growth Strategy: CVS has managed to grow considerably in the past few years with the help of acquisition of beneficial companies and integrated the operations of these companies by creating synergy to drive higher margin and greater economies of scope. CVS is building more and more pharmacy stores in convenient locations.
Over the last 50 years, the esthetics industry has grown tremendously. At one time, it was all about luxury and pampering the client with services that make them feel relaxed. Now, it also implements specific skin treatments that target skin conditions, such
Sullivan, Deborah A. "Tightening the Bonds of Beauty." Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America. N.p.: Rutgers UP, 2001. N. pag. Print.
Sales and delivery personnel have a unique system and they work well together. Large sales force of over 10,000 individuals.
United Kingdom. Committee of Advertising Practice. Committee of Advertising Practice. Accessed November 18, 2013. http://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Cosmetics-The-use-of-production-techniques.aspx.
Regions are divided into branches and sales teams covering specific customer industries and sectors. Martha Pauley, a Branch Manager, manages multiple sales teams in the Northeast Region. Previously branches sold all products in a specific city/area; branches are now tasked with selling one product group over a much larger geographic area (Dynacorp Revisited, 2005: M-2, 86). The sales ...
Based on the information provided in the L’Oreal case, Yue Sai struggled to grow and capture additional sales in the high-end Chinese cosmetics sector. In the past, L’Oreal attempted to position Yue Sai in several different ways which can be viewed as detrimental to the company image, showing uncertainty as the company struggles to see which positioning strategy will stick. The most recent positioning presented in the case, which desires to “deliver Yue Sai’s longstanding brand promise that ‘Nobody knows Chinese skin better than Yue Sai’”, allows the highest probability of success for the company capitalizing on countless fresh trends in Chinese cosmetics (6). The positioning statement would reflect this new strategy: “For the modern Chinese woman Yue Sai offers a line of high-end cosmetics. Unlike other high-end cosmetics Yue Sai combines traditional Chinese medicine and sophisticated technology adapted to the unique skin type of Chinese women.” Yue Sai saw reasonable success and hope in the new Vital Essential line which utilized traditional Chinese medicine and, therefore, resulted in above average repeat purchases. Continuing to focus the strategy around traditional Chinese medicine should benefit Yue Sai considerably. Another suggested strategy would be to wholly reposition Yue Sai, however this is ill advised. As stated in the case, Yue Sai tried numerous different positioning strategies, which ultimately provided no clear path strategy. Repositioning would show uncertainty in the company, lowering brand value in the eyes of the consumer.
NARS Cosmetic is a cosmetic company founded by Francois Nars in New York, US in 1994 (Hollywoodnoirmakeup.com, 2012). It is considered as one of the best-selling cosmetics and skincare products company in U.S.A, Canada, Korea, Japan, and Taiwan (Shiseido Co., 2014). Since the demand for cosmetics are growing every year and people are looking for more quality products, the company decided to open a new branch in the Middle East to have more customers and to satisfy them by making the NARS product more easily accessible.
Places advertisements, attends job fairs, however in this instance they will lead the in-house recruitment efforts. Interviews candidates and refers them to the appropriate clinical service. They are familiar with a variety of the field 's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Reports to the
More than just a sale promotion strategy Lisa and her team have built lasting relationships
Nowadays, since the number of procedures increases, cosmetic surgery has rapidly developed all over the world. According to an annual report of the American Society of Plastic Surgeons (ASPS) in 2015, the United States is the biggest market of cosmetic surgery in the world. Near 16 million cosmetic procedures were performed in the U.S. in 2015, with the five most common surgeries being breast augmentation, nose reshaping, eyelid surgery, liposuction and tummy tuck (“Plastic Surgery Procedures”).
After studying the cosmetic market we can identify a series of needs in this market: