Introduction
This case is about how virgin media motivate and engage their employees in their business. Sir Richard Branson is a great leader who is backing the virgin group as well as the founder of the company in this case we are going to talk about the virgin media. One of the subsidiary of Liberty Global. Virgin media is a telecommunication service provider in UK. Which entered the telecommunication industry in 2007.
Personality traits that virgin media look for in job candidate
What is meant by personality? Enduring Characteristics (Personality Traits) that describe an individual’s behavior. The virgin media look up for some good job candidates with good personality traits. (Robins, Judge and Vohara, 2013)
According to the Myers-Briggs
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Two-Factor Theory: By Frederick Herzberg
4. McClelland’s Need’s Theory: By David McClelland
When talking about hierarchy of needs this theory implies that, once peoples achieve one category of needs, they become motivated to achieve the next category. Different employees may be at different places in the hierarchy. Therefore, their most immediate needs may differ. If a manager identifies employees’ needs, they will be better able to offer rewards that motivate employees (Robins, Judge and Vohara, 2013). According to sir Richard Branson “the way you treat your employees is the way you treat your customers” (Branson, n.d) and “if you run a business, put on top your employees, then your consumers, and then your shareholders” (Branson, n.d)
So it says that virgin media engages their employees in a way that they will gain benefits according to virgin media “Our benefits are your reward for being brilliant. They’re pretty darn spectacular. Just like our people. We’ve put together a package to help you love what you do, at work and at play” (virgin media cooperate, n.d) which shows that they are fulfilling the employee’s psychological needs like esteem needs.
Then when taking about the two factor theory: By Frederick Herzberg it is divided into
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Motivation Factors (Leading to satisfaction)
When talking about the hygiene factor it prevents employees from being dissatisfied. Benefits, salary, social needs, job security if you do not have the factors previously mentioned it will lead to dissatisfaction, if it is present it won’t lead to extreme satisfaction. In virgin media these benefits are provided such as Life Assurance, Performance related bonus opportunities, Income Protection, Critical illness cover for you, your partner or spouse, Season Ticket Loan etc.……. so the virgin media looks forward about their employees with these benefits (virgin media cooperate,n.d)
Then the next factor is the motivation factor, motivates employees and produce satisfaction which leading to satisfaction is recognition, responsibility and promotions in virgin media they provide Buying or selling up to five extra days' holiday per year, 25 days’ holiday each year, rising to 28 after five years’ service, Ride to Work, Employee Assistance Program etc.…. and those were the benefits provided to satisfy employees in virgin media (virgin media cooperate, n.d)
According to the case study “it is impossible to win the loyalty of customers without first winning the loyalty of
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Richard Branson prides Virgin on the positive environment he sets for employees. Delegation, listening and the value of employees are key to being a good leader. These three assets to being a great leader have proven to assist Richard Branson in success. Mr. Branson approaches negotiation the same way he approaches her personal life, adventurous and boisterous. His negotiation approach is untraditional and unconventional in business. Perhaps Branson may be
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Personality can be defined as the ways a person acts and thinks. The characteristics that make up how a person acts and thinks are called personality traits. Personality traits are the building blocks that make up a person’s personality, and the varied combination of traits is what make each person so unique.
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