Virgin Radio Dubai Case Study

Introduction

According to Kantooz and O’ Donnell, the principles of management are the fundamental truth of general validity, in which these truths are the guiding foundations in executing of the management functions and solution to problems that may arise (Gupta, 2009). Management, like every form of social science, has a developed set of principles, as management is also considered a type of social science, therefore has developed a number of principles of management. A famous French industrialist by the name of Henry Foyol, has introduced a set of 14 principles of management back in 1916 that is still widely considered by many authors (Gupta, 2009). This essay will look at comparing two companies which are based in Dubai, which are Virgin

Virgin Radio Dubai is owned by London based, Virgin Group, which has radio channels in many countries around the world such as, Canada, France, Italy, Turkey, and Lebanon. The original Virgin Radio was launched in 1993 in the UK and continues to broadcast until today.

Virgin Radio Dubai was launched in 2008 and has since been on the air producing original programs and offering international chart topping hits from the U.S., Europe and according to the radio channel’s official biography, from all over the world. The main focus of Virgin Radio Dubai is to play the latest hits everyday ensuring their listeners that they will get a chance to hear their favourite songs everytime they tune in. One of the radio channel’s slogans is “10 Hits In A Row. It’s all the latest and hottest hits from around the world.”

After researching Virgin Radio Dubai to better understand the kind of culture and environmental factors/forces that the company has, the information that was found was limited as the radio channel does not offer a lot of information about their operations, besides some overview points which were used below to analyse their environmental factors and