Tweens Influence On Children

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A “tween” is a marketing term that is used to define the target market of preadolescent children between the ages of 7-12 or 8-13. (Insert citation) Tweens are usually influenced by teenage associations because they are looking forward to becoming a teenager. For example, some teenage associations would be the places they shop, the things they do, and the way they act. Studies show that there is a gap between brand preferences and awareness from ages 6 to 7. (Target Marketing, Mummert) Younger tweens are in the market for video games, clothes, and toys versus older tweens are more into brands and technology. It is not a surprise to discover that tweens take up a large segment and have a purchasing power of more than $1.2 trillion annually. (Midterm Guide) In the past, marketers have released different ad campaigns that will try to get tweens or their parents to make a purchase. (Chester) However, research has shown that …show more content…

(Marketing Sherpa) Young children like to laugh and be entertained, if tweens find something to be boring they will quickly lose interest. It is important for brands to separate messages between boys and girls because at that age they are so different from each other. Boys are usually all about gaming and girls are more concerned about fitting in and fashion trends. (Marketing Sherpa) Girls tweens are keeping up with the tends on Girl Tween Fashion. This website shares products and reviews on fashion, beauty, trends, and lifestyle. (Girls Tween Fashion) Some top brands for girl tweens to shop at include American Eagle, H&M, and Forever 21. The brands that girl tweens are absolutely avoiding are Justice for Girls., The Children’s Place, and JC Penny. These brands are not quick to update products with current trends and places like H&M and Forever 21 never miss a trend, which is why they are listed as the top

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