True Grit Comparison

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Revenge, good versus evil, and the hard-fought victory of the underdog are the compelling themes in the western adventure novel, True Grit by Charles Portis. This work has been dubbed as “one of the great American novels” (Newsweek) and even inspired two award-winning films with its captivating characters and heart-wrenching conflicts. Only a year after the famous novel hit the American household by storm, True Grit (1969) was produced to recognize and appreciate the fans of the Portis original. Moreover, True Grit (2010) appeals to a different audience, because it pays less homage to the novel as a result of it being released nearly four decades after the book. These contrasting traits are exhibited in their trailers which are specialized to attract different moviegoers. Although both trailers are effective in attracting their own respective audience, if the trailers of True Grit (1969) and True Grit (2010) were previewed in a modern day theater, the 2010 trailer would be more popular, because of its …show more content…

For example, the 1969 teaser was made to attract the people that read the novel from 1968. As a result, the trailer does not prioritize on dramatizing conflicts of the story, such as Maddie seeking revenge and killing Tom Chaney or Maddie getting kidnapped, because the producers are aware that the viewers already know the plot and resolution. Instead, the trailer gives off an upbeat and cheery tone with goofy sound effects and pleasant music that entices whole families that love the book to watch the movie. However, an advertisement technique such as this would not persuade many modern day viewers to watch the movie, because they most likely have not read the book. Therefore, the lack of anticipation, suspense, and curiosity are the key components why the trailer would lose in this

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