Toysmart Ethical Dilemma Paper

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Recommended: Ethical issues in ecommerce

When dealing with hardship you should not forget to follow your policies and be honest. Although many online businesses are accepting the importance of website, but the potential of ethical concerns still dawdles in this situation. Because of the tremendous growth of e-commerce, it has sparked ethical concerns about privacy, deception, intellectual property, and marketing to children. One such company deceived its customers about its policy and promise. On June 9, 2000 Toysmart was a Disney owned internet vender of educational toys and games filled for bankruptcy. Toysmart placed ads to pay its investors. The ad encompassed detailed information of more than 200,000 customers, each customer worth up to $500. The offer included customer’s addresses, billing information, family information and names. …show more content…

Toysmart faced an ethical dilemma, they could either abide by their promise to keep their information confidential and maintain more than $10 million of liability or sell the customer database to lessen their debt. Was it morally permissible for Toysmart to share or sell information given by users to third party companies without the user consent? I believe if Toysmart had no choice other then to sell the database to a third-party company then the proper ethical execution would have been to get consent from all the users in the database; notifying then what will be happing to their information and giving users the option to opt-out or opt-in of this data transfer. By proceeding in this direction, Toysmart would have been within the rules and regulation of TRUSTe and simultaneously maintaining a moral obligation of keeping their information safe. In the next section I will be describing in detail the case of Toysmart and in the following section my defense of my

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