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Chapter 17 integrated marketing communications
Chapter 17 integrated marketing communications
Corrective justice and distributive justice
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The decision has been made for Correia to disclose his criminal past to potential customers and investors, as well as settle any pending issues using the “compensatory justice” model (Pfeiffer & Forsberg, 2014, p. Inside front cover -161). This proposal will be presented at the next board meeting to the directors for approval using a two pronged strategy of statistical analysis and managerial assessments that will show the potential risks and benefits for the company of Correia disclosing his criminal past publicly. Ultimately, this decision is based on preserving the principles and rights inherent within the virtual business community’s “network of ethical value” (Pfeiffer & Forsberg, 2014, p. Inside front cover -161). The following two …show more content…
By following through on this decision, Correia will be able to reestablish the virtual business community’s “network of ethical value” (Pfeiffer & Forsberg, 2014, p. Inside front cover -161). Recommendations approved by the board for Correia include the following: 1) Making a public statement explaining the sequence of events that led up to the death of his father along with an apology and a future commitment to the company, 2) implementing a “subscription-based model” using a hybrid “freemium”/ “metered model” to drive additional buying commitment from customers through the use of incentive driven perks, and 3) regaining market share by improving “recurring revenue” cash flows on a quarterly basis (Warrillow, 2015, p. 3). Of course, many will argue that Correia exposing his criminal past will violate his “autonomy” and therefore do more harm than good (Pfeiffer & Forsberg, 2014, p. Inside front cover -161). However, this is simply not true as customers place a priority on trust and will give Correia a second chance for being honest. Nevertheless, Correia will still be able to attract customers and investors by employing an “integrated marketing communication” strategy, in which a variety of media platforms and techniques will be utilized to enhance customer acquisition (Percy, 2014, p. 1). Hence, following these aforementioned recommendations will be beneficial to Correia and his
The installment of new security could even be a problem, for people who operate these new security systems could also be a potential thief. There is an approach among many enterprises that it is simpler to easily excuse the employee who committed the offense, instead of dealing with the law and the officers; and follow through with the money and time by prosecuting in order to seek restitution. Sometimes the firm does not to acquire the negative publicity that has to do with the internal offense, especially when their reputation is predominant to their company model. White-collar crime is often categorized as a crime without a victim, damaging only large, objective corporations. Recent news broadcasts portray nothing could be farther from the absolute truth.
Just like people, corporations have the capability of committing criminal acts. The Enron scandal in 2001; the Bernard Madoff ponzi-scheme of 2008-2009; both of these examples show that despite internal and external controls, regulations, and oversight, corporations still are a multi-faceted entity that have the propensity to partake in crime. That being true, that criminal entity must be punished and held responsible for their actions. One tool in the prosecutorial tool belt is the use of deferred prosecution and non-prosecution agreements. According to Lanny Breuer, the United States Department of Justice’s Criminal Division, “over the last decade, deferred prosecution agreements have become a mainstay of white collar criminal law enforcement” (Warin, 2012).
As we lose ourselves and our values, worth, and identity as people in the corporate culture, the objectives of monetary profit, status within a company, and machine-like work ethics replace our ethical judgement and our values as people. Perhaps there is nothing we can do about it; after all Skilling and Fastow did not realize what they were doing is immoral and illegal until they were sentenced or even released from their sentence. We are all too absorbed in this capitalistic corporate world we live in. Just like the ancient Chinese philosopher Fu Xuan said, “He who is close to the ink will be stained black,” (Fu, “Prince Shao Fu Xuan”), We have been too used to the immorality and unethical practices of corporate culture that we’re not only numb to the wrongdoings of others within this capitalist society, but we also replace our values as people and our ambitions to do good with objectives of the corporate world. Prebbles posed us the question that after centuries of capitalism’s existence in our society, will our ambitions to do good prevail against our monetary desires and the corporate norm of only profit-driven decisions?
On March 5, 2004, Martha Stewart, a successful business woman and the founder of Martha Stewart Living Omnimedia was sentenced by the jury to five months in prison at a minimum-security federal prison, another five months of home confinement along with 19 months of probation and $30,00 fine. Stewart was found guilty on four counts in what seemed to be known as white-collar crime. In this paper, I will briefly explain, identify and answer respectively in order on the three topics of, what crime did Martha Stewart commit, what evidence did the jury appear to find most convincing and whether should Stewart have received prison time. I will be using my own ideas along with the researches from reputable and credible sources to support my ideas.
“Most people in the U.S. want to do the right thing, and they want others to do the right thing. Thus, reputation and trust are important to pretty much everyone individuals and organizations. However, individuals do have different values, attributes, and priorities that guide their decisions and behavior. Taken to an extreme, almost any personal value, attribute, or priority can “cause” an ethical breach (e.g. risk taking, love of money or sta...
An Explanation of Corporate Crime This analytical source review will analyse and detail the views and opinions of four different sources including: The sociology of corporate crime: an obituary, Corporate Crime, Corporate Crime at the tip of the iceberg and White Collar and Corporate Crime. The topic this review will be primarily concerned with is corporate crime, the topic will be examined and the notion of ignorance towards the subject will be addressed. However in order to research and provide a review on the subject in hand a brief definition of corporate crime is required. White collar crime and corporate crime are referred to as the same subject however, Gary and Slapper argue that the term white collar crime should be restricted to the study of crimes by the individually rich or powerful which are committed in the furtherance of their own interests, often against corporations for which they are working.
This research paper will be used to acknowledge the trending factor in our criminal justice system of wrongful convictions. Wrongful convictions socially can be defined as convicting the innocent and punishing the not guilty. In other words, wrongful convictions play a huge part of our flawed Criminal Justice system. In order to fix and come up with a solution, we will have to first come to basis of first understanding the issue, then using this information to gain ideas to which we can apply to access better results to the issue of wrongful convictions. Once we come up with a reasonable solution to this problem then we can conclude that the data will show an eminent decrease in this trend. The causes of wrongful convictions include the “Snitch” Testimony, Eyewitness misidentification, false confessions and much more that I will add during the readings of this paper.
The nature and damage of white-collar crime can result in a variety of punishments for the offender. Some sanctions being time in prison, some being fines, and others being a combination of both. For example, Chalana McFarland who was a real estate attorney and was accused of fraud, money laundering and other crimes costing investors $20 million. She was charged with $12 million in restitution and thirty years in prison (Haury, 2012). Another example would be Bernie Madoff, who owned Madoff Securities, was involved in a Ponzi scheme. It is believed that investors lost $50 billion dollars. Curently Madoff is serving a 150-year sentence in a prison in Butner, N.C (Haury, 2012). As these white-collar crime cases show, the costs of these crimes can be quite serve and earn life sentences as well as very hefty fines. Moreover, white-collar crimes have huge economic effects on victims, often causing life altering losses. Under consideration white-collar crimes are quite high-cost actions that hold large possible punishments and large ethical issues. In a research experiment done by Christian Seipel and Stefanie Eifler, a theory branching from rational choice theory was tested in relation to crime. The theory they explored was referred to as high- and low- cost theory. This theory discusses the factors that influence low cost crime and high cost crime. Low cost being defined as crimes that have low
White-collar crime is defined as committed by public officials or businesspeople, defined as non-violent, and usually revolve around financial crimes. These crimes can cause companies to be destroyed, cost investors thousands of dollars, and even wipe a family’s entire life-savings. Insider trading, Ponzi schemes, and embezzlement are just a few types of white-collar crimes. In 1939, Edwin H. Sutherland, described white-collar crime as any violation of the law by a person of high status in their work-place. Sutherland also noted the white-collar criminals are less likely to be prosecuted than other offenders. The concept of white-collar crimes has been changed over recent decades. Blue-collar crimes are people who do not work in prestigious work-places; these are white-collar crimes, and work mundane jobs, like maintenance. This changed how people see white-collar crime, as it no longer only relates to people of high status. To help the concept of work-related crime, occupational...
Within a company, illegal practices can be seen by many as the “in thing” and the people working within that environment may not see what they are doing as morally wrong. The issue of the lack of media coverage of these types of crimes must also not be overlooked.
Criminal justice as a socially constructed theoretical perspective by Kraska (2004) emphasizes the idea of emotions influencing criminal justice. In order to understand law-breaking we have to look at the process of how we defined behaviors as illegal as well as looking at the reactions of the criminal justice system. “It is not the quality of the act the person commits, but rather a consequence of the application by others of rules and sanctions to an offender” (Kraska, 2004) There are criminal justice actors that influence the definitions of criminal behavior which are police portraying the idea of the impossible mandate of curing crime, criminal statistics, and organizations working to maintain justice.
White collar crime has been discussed more frequently in the last few years. The news has made society aware that white collar crime occurs almost as often as other criminal activity. In fact, white collar crime is one of the most costly crimes. It is a billion dollar criminal industry. White collar criminals seem to continue to engage in the criminal practices because there is no set standard in the penalties given to those that are caught. A look into the public’s perception on whether the penalties given is harsh enough for white collar criminals since most types of crimes have a set of standard penalties for those convicted. A standard set of penalties needs to be looked at for white collar crimes to help in eliminating the criminal behavior and saving society billions of dollars a year.
To be able to appreciate the magnitude of the problem, it is important to first determine what the issue is all about. This paper is going to analyze this issue developing recommendations on how to combat the crime in the United States. This will be achieved by discussing the nature of this issue, who the victims are and the current legislation on the pro...
...om the mouth of Edward Sutherland. White collar crime has been noticed throughout the years for the incredible damage that it can cause the public. It has occurred many times since its beginnings and is still occurring today. Those individuals involved have a weakness that many humans face: greed. Though relatively unknown for their crimes, fame is not the motive for white collar criminals’ desire to gain significant sums of money for their crimes. Through recent years of recognition, the United States can better control a crime that has resulted in at least ten times the combined cost of theft, burglary, and robbery of blue-collar criminals. With protocol in place, white collar crime can be controlled and decreased significantly. Over the past few years, through recognition & action, white collar offenders are being more fairly judged & given harsher sentences.
Fraud and white-collar crime are common forms of crimes that people commit in various aspects and positions in the corporate world. Fraud and white-collar crimes have similar meaning as they refer to the non-violent crimes that people commit with the basic objective of gaining money using illegal means. The cases of white-collar crimes have been increasing exponentially in the 21st century due to the advent of technology because fraudsters apply technological tools in cheating, swindling, embezzling, and defrauding people or organizations. White-collar crime is a complex issue in society because its occurrence is dependent on many factors such as organizational structure, organization culture, and personality traits. Thus, the literature review examines how organizational structure, organizational culture, and personality traits contribute to the occurrence of white-collar crimes.