Tom Wilson's Attitude Towards Big Burger

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How does Tom Wilson show his attitude towards Big Burger, its food and its customers?

Tom Wilson has a partially positive and generally negative attitude towards Big Burger, its food and its customers. He talks about the strengths and weaknesses of the restaurant; such as the nutritional value of some of the burgers offered, jocoserious humour to deprecate the food and propositions to help improve the variety thus surpassing their rivals such as Burger Max and Tasty Burger.
Wilson tries to emphasise the size of the portion, by using the phrase "big and scrumptious" to describe the "sandwiches" and the sauces that go along with them. This phrase is used because he wants to emphasise how big it is along with the sauces; saying how the burgers

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