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Cognitive dissonance and its effects on our lives
Cognitive dissonance and its effects on our lives
Advertising strategists learning from cognitive dissonance theory
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Cognitive dissonance is widely regarded as a post decision theory, meaning that it’s constructs are enacted when individuals attempt to persuade themselves after a decision or course of action has already been carried out (Dainton & Zelley, 2015). This persuasion only occurs when the individual must confront the inconsistency between their actions and beliefs. Because this confrontation occurs within the individual, Cognitive Dissonance Theory is a psychological perspective. This means that different psychological variables will affect the behavior of the individual. While cognitive dissonance occurs solely within the individual, that is not to say that other’s are not aware of it and won’t capitalize off it. Dissonance can be a powerful tool of persuasion, and many industries use this to their advantage. By creating and exploiting dissonance, advertisers will offer a product or solution to remedy this discomfort, and it is likely that it will be adopted by the receiver. However, as noted by Gass and Seiter (2003), if too much In terms of consistency, cognitive dissonance goes hand in hand with many of the communication field’s most accepted intrapersonal theories. For instance, cognitive dissonance goes hand in hand with uncertainty reduction theory because uncertainty is a form of dissonance, and also uncomfortable. Cognitive dissonance is built upon the assumption that humans work to minimize discomfort, which is consistent across other intrapersonal theories. One of the major theoretical weaknesses of cognitive dissonance stems from the fact that it is from a psychological perspective. Because of this, it may overlook possible outside factors that could have affected a behavioral change. For instance, one may act in a way that anticipates dissonance but is unavoidable given the circumstances. Practical
American social psychologist and original developer of the theory of Cognitive Dissonance Leon Festinger breaks down his theory into two main parts. First, the presence of dissonance, inconsistency or unpleasantness, will psychologically motivate a person to achieve consonance, consistency or pleasantness (Festinger 3). Psychologist Elliot Aronson, key researcher in the 20th century of this theory, expands on the definition of dissonance to be more straightforward. Dissonance occurs when a person holds two ideas, beliefs, or opinions at the same time that are contradictory with one and other. Part two of the theory states that a person will attempt to avoid situations or knowledge that would possibly or pro...
Cognitive dissonance is when an individual feels uncomfortable because they are a good person but they have chose to do a bad things. Instead of dealing with the consequences they ignore the situation. Cognitive dissonance can relate to Lords of the flies book on Chapter 9. The morning after the boys killed Simon thinking it was the
Sometimes the greatest test of a theory is its longevity. Over time, some theories will be disproved, some will be modified, and some will become the basis for a whole new group of theories. Leon Festinger’s theory of cognitive dissonance has stood up to challenge for over forty years, and is considered by many to be the single most important theory of social psychology. Though there have been modifications to the theory after many recreations and simulations of the original 1957 experiment, few have been able to really disqualify Festinger’s findings. It would be safe to say that many people don’t even have a full grasp of the incredible implications that Festinger’s research and experiments have towards the self-concept and behavior, myself not excluded. The actual definition of cognitive dissonance is almost too simple: an unpleasant feeling that arises from the contradiction of belief and action. Festinger, however, went on to find that dissonance would in fact change attitudes over time, helping people to justify their behavior when they know it is clearly wrong.
It is a very different motivation from what psychologists are used to dealing with but, as we shall see, nonetheless powerful” (p. 3). A few different factors determine the amount of dissonance individuals experience, including the degree to which one’s belief systems deviate from the regularity. Different cognitions, or types of knowledge, determine the overall strength of dissonance, for instance cognitions, which are connected to personal beliefs and the self, tend to result in stronger dissonance. Furthermore, the relation between dissonance and consonance could also play a role in the degree of strength of dissonance: the greater the dissonance, the more pressure there is to reduce it and reach consonance. When cognitive dissonance occurs, it often results in a conflict between a “person’s two beliefs or a belief and an action” (Festinger 1957, p.), and it is influential to individuals’ actions and behaviors. When a conflict arises, there are different steps individuals take to reduce the consequent dissonance. Festinger suggest three key strategies to minimize cognitive dissonance: (i) changing a behavioral cognitive element, or the focus is put on more supportive cognitive elements that outweigh the dissonant behavior; (ii) changing the environmental cognitive element, or the importance of the conflicting belief is reduced, and (iii) adding new cognitive elements, or the conflicting belief is changed in order to be consistent with other
Cognitive dissonance is a communication theory mostly used in the field of social psychology in providing a theoretical framework in dealing with various issues relating to psychology. The title provides us with the concept that cognitive is thinking while dissonance is the inconsistency or conflict brought about. Cognitive dissonance manifests when one holds two or more incompatible beliefs simultaneously. This theory has been used and applied in several disciplines including communication, due to its simplicity and straightforwardness. The theory is commonly applied in these dynamic fields since it replaces previous conditioning or reinforcement theories by viewing individuals as more purposeful decision makers striving to acquire a balance in their beliefs. Cognitions are chunks or bits of knowledge which can pertain to any variety of values, emotions or values. These cognations can be related to one another or they can also be completely independent from each other (Cooper, 06). For instance, one may like to eat junk food, but may also be trying to lose weight. The two cognitions are related to each other in tha...
Cognitive, Cognitive Behavioral and Reality Theories. Cognitive Theory Cognitive theory is a learning approach in psychology that attempts to explain the behavior of humans by studying thoughts and reasoning processes. Cognitive theory is founded on many other factors like cognitive reasoning and social cognitive theory. Aaron Beck founded the theory and it is meant to understand the human behavior by observing the processes triggered by reasoning and individual thoughts.
Dissonance would be caused if you put in a lot of effort to accomplish something and then valued it negatively. Someone could dedicate so much time and energy into completing something, but the ending results be garbage, to escape dissonance, that person may attempt to convince themselves that the work wasn’t really that long and or hard, and that you actual enjoyed the work. This method of reducing dissonance is called effort justification. Aronson and Mills demonstrated a classic dissonance experiment, to investigate the relationship between dissonance and effort. In the experiment, female students volunteered to be involved in a discussion on the psychology of sex. The mild embarrassment condition read to the male experimenter out loud sex-related words like “virgin” and “prostitute.” The severe embarrassment condition had to read very explicit sexual passage and filthy words out loud. The control condition went right into the main study. All conditions listened to boring discussion about sex in lower animals. At the end the females were asked to rate how interesting the discussion was and the people involved. The most positive rating came from the severe embarrassment condition. The experiment showed if a voluntary experience that requires a good deal of effort, but does not turn out good, by redefining the experience as interesting will reduce dissonance, justifying the effort
Cognitive Dissonance can be a good thing or a bad thing; it will be a good thing, if the individual(s) involved let their correct attitudes and beliefs guide their actions, and not the other way around.
lected Theory: Cognitive Dissonance is an objective communication theory created by Leon Festinger, a Stanford University social psychologist. Cognitive Dissonance is a conflicting mental state caused by discrepancy between two beliefs held by an individual. The more important the belief the stronger the dissonance. The strain caused by dissonance leads us to change our behavior or belief. Festinger says there are three different ways to reduce or avoid dissonance: selective exposure, postdecision dissonance, and minimal justification. Also, Festinger describes three different reasons for why one reduces dissonance. These reasons are self- consistency, personal responsibility for bad outcomes, and self- affirmation to dissipate dissonance.
“Humans are not a rational animal, but a rationalizing one” (“Class 20”). This was asserted by the much acclaimed, significant, and influential social psychologist Leon Festinger as referencing to his theory of Cognitive Dissonance. Social psychology is “a branch of psychology particularly concerned with understanding social behaviors such as” incentive and compliance (Sheehy). Festinger’s contributions to the social and cognitive branches of psychology as well psychology overall prove themselves worthy to today. This theory specifically challenged many common notions that were seemingly already accepted by behaviorists everywhere during his time (Tavris and Aronson). Its reality awakens its verifications. Consecutively, its “enormous motivational power” affects many on a daily basis (Tavris and Aronson). In the final analysis, the theory of Cognitive Dissonance by Leon Festinger is fundamental to behaviorism while directly changing the way human beings across the planet think and do.
In this assignment I am going to introduce and unpack cognitive behavioural theory and psychodynamic theory. This will include the history of each theory and the theorists that discovered and developed both. I am going to link each theory to where they fit in Payne’s Triangle of Social Work as well as compare and contrast each theory. Both Cognitive behavioural theory and psychodynamic theory both support the purposes of social work in which I will cover beneath. This assignment will also include criticisms of both theories as well.
Theoretical perspectives in the study of human behavior can easily be applied to cases in social work practice. The mental health field in particular lends itself to the application of different human behavior theories. Specifically, depression can be viewed through the lens of Social Cognitive Theory, or Social Cognitive Learning. There is one case of a woman with depression, whose name will be changed, that social cognitive theory can be applied to. Cheryl is a 58 year old woman who has been diagnosed with Major depressive disorder. She has had this diagnosis since she was 17 years old. Many of her symptoms and experiences can be viewed or explained in terms of social cognitive theory.
Over six million individuals were killed in the Holocaust during World War II in Germany. To this day, people still wonder how an entire country could stand by while millions of people were massacred. Festinger and Carlsmith (1959) and Zimbardo (1971) both conducted experiments that involved cognitive dissonance, which helped explain how good people could be persuaded to do bad things. Cognitive dissonance is a feeling of discomfort that occurs when an individual’s actions are inconsistent with his behavior (Festinger & Carlsmith, 1959). To reduce this tension, an individual often changes his/her attitude to align with his or behavior (Festinger & Carlsmith, 1959). The results of both of these prominent studies provided valuable clinical information regarding the impact of cognitive dissonance that is still
“Behavior theory consists of ideas about how human actions and emotions develop, are sustained, and are extinguished through principles of learning” (Walsh, 2010). Positive and negative reinforcement is used to help manipulate the behaviors of the individual. The theory has been used to help eliminate unwanted behaviors. In addition, behavior theory has been use primarily with children, and persons with developmental disabilities. According to Walsh (2010) behavior theory evolved in the 1960s from a field of philosophy to the field of science. Ivan Pavlov discovered classical conditioning, which plays a major role in behavioral theory. Classical conditioning is the process of learning through ones surroundings, conditioned, and unconditioned stimuli and response. B. F. Skinner discovered operant conditioning the process of learning to influence the future responses to the environment (Clark, 2004). The two concepts has been used throughout the behavior theory to help assist clients with unacceptable behaviors that is occurring. The combination of the two concepts has been a very helpful aspect to the behavior theory. Both concepts offer a different approach or solution to the behavior of the client.
For this week's discussion the theory that resonated with me the most is the Cognitive Behavioral Theory with Dr. Krumboltz. I have always been drawn to the CBT, as I feel that an individual's negative or destructive behaviors can be changed for the better with the right intervention, client understanding, acceptance and awareness of their role in their behavior. Dr. Krumboltz terms this as a learning approach (01:35). The video displays Dr. Krumboltz and his client Robin discussing the issues Robin is experiencing with her mother-in-law, as well as the impact those issues at times have on her marriage.