The “I’m lovin’ it” theme has a huge impact on young adult’s decision about fast food restaurant selection due to its ability to relate with the young adults lifestyle. First, the slogan “I’m lovin’ it” is quite active and easy to relate with the young adults language or slang. Young adults are at the age that they need appreciation for their achievements to boost self-esteem, and the phrase “I’m lovin’ it” is quite complimentary. Young adults are quite selective and defensive of their choices, and the theme “I’m lovin’ it” acts as ideal defense or definition platform of what the youth love. More so, the theme “I’m lovin’ it” has been attached to popular activities experienced by the young adults. The capacity of the theme “I’m lovin’ it” to get conjoined with popular culture makes the fast food restaurant popular. The young adults are likely to eat their lunch from …show more content…
The concept of the hope for reward has the capacity to influence positively the employee’s capacity to produce by increase of motivation and retention of employees. The Olympic Champion Crew plays as an important platform of developing the motivation of McDonald’s employees. The employees are aware of the monetary, mental and career wise benefits of being part of the Olympic Champion Crew. The Olympic Champion Crew offers a sense of belonging and appreciation of the McDonald’s employees. Due to the capacity of McDonald Inc. to offer growth and reward schemes for its employees, there is the possibility of increasing the employee’s job satisfaction. Unfortunately, other approaches such as matching target audience cannot achieve the level of motivation generated from Olympic Champion Crew in development of motivation of McDonald’s employees. Motivation of employees requires the presence of a competitive system of recognizing and awarding employee effort as per the work environment and
Albeit the system seems rigged with an unfair advantage to fast food and junk food companies who dominate America’s landscape. In today’s society, if the government sets proportions, adults and children still have the freedom to choose what they consume. Companies are manufacturing to our taste in a series of experiments to find the “bliss” point in which consumers find the products more desirable (Moss 482). The logic is relatable as many businesses strive to appease their customers to return. Subsequently, in agreement with both authors, many adults are enticed by the convenience of these industries. Whether it be they are on the go or prefer not to cook after a strenuous day: the cheap prices and close proximity appeal to their fast paced
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The company motivates employees by providing “reward” and “engagement”. Reward is evaluating the employees properly and giving reasonable salary, and are divided into three parts:
For millions, fast food restaurants are the source of positive associations with birthday parties, play dates and accessible comfort food. For others, they represent a lifeline meal on a busy day, or the secret to quieting a cranky toddler on a long trip because hurrying residents of cities have no time to cook a healthy breakfast, lunch and dinner. Fast food presents even in the lives of people who are trying
Aside from directly managing staff, which usually around 75 employees per store, McDonald’s Restaurant managers are responsible in controlling profitability, optimising restaurant management and overseeing sales, human resources and team management in their respective stores. The first activity in human resource department is recruitment and selection. The people at McDonald’s are the most important factor. Therefore, the core values of McDonald’s are they seek only those people who can think, feel, express themselves, learn, teach and grow. To achieve the strategy of happy and peaceful customers, the workers must have feeling and can express the feeling of happiness and peacefulness to the customers in McDonald’s. Thus, their growth is the company’s growth. There is in-house training to fresh people relatively inexperienced people in McDonald’s. To achieve strategy number two which is extra training, this can helps when hiring workers who does not have previous working experience will also helps them greatly in adjusting to the distinct culture of the
According to the research paper by Anita Goyal & N.P Singh, “Consumer perception about fast food in India: an exploratory study”, average young Indian consumer always bears a passion to visit fast food outlets for fun and change although home food is his first choice. India is a diversified country with different regions and states following different food practices rendering food diversity as an implicit characteristic of the nation. As per worldwatch.org, India’s fast food industry is growing enormously at a CAGR of 40%. The entry of multinational fast food outlets like McDonalds, Subway, etc has revolutionized the industry in its own way. According to the survey carried out in the study among the population of age group 20-27 years, it was found that the emergence of traits of independence in their eating habits, nutritional education, divergence of food preferences at home and at fast food outlets and ambience of...
American culture is changing dramatically. In some areas it’s a good thing, but in other areas, like our food culture, it can have negative affects. It is almost as if our eating habits are devolving, from a moral and traditional point of view. The great America, the land of the free and brave. The land of great things and being successful, “living the good life.” These attributes highlight some irony, especially in our food culture. Is the American food culture successful? Does it coincide with “good living”? What about fast and processed foods? These industries are flourishing today, making record sales all over the globe. People keep going back for more, time after time. Why? The answer is interestingly simple. Time, or in other words, efficiency. As people are so caught up in their jobs, schooling, sports, or whatever it may be, the fast/processed food industries are rapidly taking over the American food culture, giving people the choice of hot
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
On this basis, making right motivating decisions is also important. There are twelve basic human needs in work and life for individuals: family, fitness and happiness, work, economic, learning, home, social relationships, spirituality, community, leisure, mobility, and environment. 书167People are motivated by different driving forces because they have various needs and expectations. This is related to the distinction between extrinsic and intrinsic motivation. Extrinsic motivation enables employees to attain separable outcomes which are always some tangible rewards./6 By contrast, intrinsic motivation is relevant to the inherent satisfaction of activities./7 This paper provides strength and weakness at Walmart including these two types of motivation. According to the discussion, it will propose Walmart brings motivating advantages into full play and improve the
The job of a manager in the workplace is to get things done through employees. To do this the manager should be able to motivate employees. But that’s easier said than done! Motivation practice and theory are difficult subject, touching on several disciplines.
This study examines the performance management and reward strategy used in Unilever to retain and motivate their employees for a long term. Both intrinsic and extrinsic rewards are given to employees to make them loyal and to utilize their skills to further improve the performance of Unilever. Almost all the factors of reward strategies and performance management are discussed and evaluated accordingly. Performance of the employees might be get affected if the rewards are not given to employees, so to motivate them furthermore the Maslow Hierarchy of need theory is also recommended to Unilever to make their employees loyal.
The phrase ‘the stick or the carrot’ can be seen to represent two types of motivators, the stick being threat of punishment and the carrot being a style of reward (Gӓchter, 2012). Both forms of motivators are present in different types of management styles; punishment is most common in a traditional management approach, while reward schemes are more apparent in contemporary approaches which embrace a greater focus on human relations. The aim of this essay is to discuss and critically analyse what the key is to effective staff motivation strategies in leisure service organisations. There is high importance on determining how to generate successful staff motivation; according to Mullins (2010) the employees, in any organisation, are the most
Motivation is the force that transforms and uplifts people to be productive and perform in their jobs. Maximizing employee’s motivation is a necessary and vital to successfully accomplish the organization’s targets and objectives. However, this is a considerable challenge to any organizations managers, due to the complexity of motivation and the fact that, there is no ready made solution or an answer to what motivates people to work well (Mullins,2002).