The Value Chain Analysis Royal Caribbean

Value-chain analysis for Royal Caribbean: Differentiation

Firm infrastructure- CEO: CEO Richard D. Fain has been a director since 1979. Has been Chairman and Chief Executive office since 1988. Mr. Fain has been involved in the shipping industry for over 30 years.

The Ships promote the image of prestige and cleanliness by remarkable done common areas. Their marble/tile floors are always have that clean shine to them. You see people whose job is to go around and just cleaning hand rails all day. They focus on making an atmosphere where someone is going to feel comfortable all the time.

Royal Caribbean was founded in 1968, their first ship was built by STX Finland. They have constantly been innovating in the cruise industry. In the 1980's they introduced what is called the Sovereign class ships. Recently they have come out with the new quantum class ship. In 1986 they also came out with their first exclusive destination. In 1990 they developed their own private island paradise. Royal Caribbean offers Broadway shows, ice skating shows , water shows, they a partnership with Dream works and many more things that when combined make for a unique experience. MORE info on the company in this section , how is it structure and how they trouble shoot things

Human resource Management- They often hirer foreign for their wait staff. A huge advantage of this is they are not paid a flat rate of this per day or per hour. The wait staff will be paid on how many guests they help and how much they service their guests. For example the maids that clean the room several times per day are paid $5.00 per day per guest per room. This works out very well because if the boat isn't filled to capacity they aren't spending extra money for less labor....

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...fter you order something from one of their waiters or bartenders they will call you by name. Normally that wouldn't be considered over the top service but next time that same waiter sees that same guest they have a tendency to call them by their name. That is a remarkable feat given the fact that same waiter helps so many guests in a day. They also get to learn a lot about their guests and their habits. Meaning if a guest is someone who typically sleeps in late the maids won't disturb them. They are also fast to react when something goes wrong. When a case of the rotavirus broke out on one of their cruise ships they had that ship go immediately to dock ,they took care of those guests to make sure they were safe and got home. They reimbursed them for the cruise and gave them a free cruise. Then to unsure the ship was safe they did a deep cleaning of the entire ship.