Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission
to ensure the long-term success of firms in this industry. This report would focus on Royal Caribbean International's operations in Singapore, and analyze it based on its external and internal environments, while concluding with a recommendation of strategies that could be adopted as part of the organization's long-term strategic trajectory. Founded in 1968, the firm is part of the Royal Caribbean Cruises Ltd. which provides one-stop vacation services that includes hotel, dining and entertainment
RECOMMENDATIONS The cruise industry is under a bit of a makeover. Due to economic conditions and shifting demand, the cruise line industry is looking for new ways to attract cruise vacationers while maintaining the market that already exists. There are numerous ways to go about this. Royal Caribbean is being creative in its methods. Generally, Key West is one of the most frequented ports of call. However, as Phillips (2005) states The Sentry is canceling 26 port calls next year, and the Rhapsody
Value-chain analysis for Royal Caribbean: Differentiation Firm infrastructure- CEO: CEO Richard D. Fain has been a director since 1979. Has been Chairman and Chief Executive office since 1988. Mr. Fain has been involved in the shipping industry for over 30 years. The Ships promote the image of prestige and cleanliness by remarkable done common areas. Their marble/tile floors are always have that clean shine to them. You see people whose job is to go around and just cleaning hand rails all day. They
Introduction: Task 1: Background and history of the company: The organization (initially named Thomson Tour Operations (TTO), and renamed in 1997) was established as a component of the Thomson Travel Group in 1965 taking after the securing of four tour drivers, Skytours, Riviera, Gaytours and Luxitours and the carrier Britannia Airways by Roy Thomson. Serious rivalry proceeded among the four gained drivers that permitted the opponent Clarksons Travel Group to turn into the leading player in the
Once we work out financial issues, and we then start to advertise the new Carnival Cruise Line addition. We make sure that the public is aware of our new additions, make them excited, and have the public watch the company grow with us. We take places like Mobile Alabama, a somewhat unknown city in the United States, and make statements such as, “If we all work together, Mobile will become of of America’s top destinations for globe travelers” (J.S. 2016). And we have absolutely no doubt that this
This financial analysis report examines two high profile competitors, Royal Caribbean International and Carnival Cruise Line, within the cruise industry in order to evaluate company performance and financial health. The industry started a major growth phase in the late 1960s and early 1970s achieving more than 2,100 percent growth. The early goal of the cruise industry was to develop a mass market since cruising was until then an activity for the elite. A way to achieve this was through economies
In this chapter will the stakeholders and environmental factors explained from Royal Caribbean Cruises Ltd. Also these two will be explained how they affect the company. The stakeholders and environmental factors are part of the PESTEL. 6.1 Stakeholders To find out what the stakeholders of Royal Caribbean Cruises Ltd are, will first be explained the definition of stakeholders. According to Page & Connell (2014, fourth edition) is the definition: “Interest groups, such as businesses, residents and
2016 CRUISE LINE INTERNATIONAL ASSOCIATION KEZANG WANGMO [CLIA – CRUISE LINE INTERNATIONA ASSOCIATION] PROJECT AND ASSIGNMENT ATHM 2ND YEAR BTA- 11 INTRODUCTION Established in 1975. Cruise lines international association is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. CLIA supports policies and practices that foster a safe, healthy and sustainable cruise ship environment and is dedicated to
External Environment: Carnival- Leisure/travel market of the tourism industry. According to the Florida- Caribbean Cruise Association, cruise lines see an annual growth year after year. In 2012 the "occupancy percentage exceeded 102% [...] shows continued consumer interest in cruising and an industry where demand continues to outstrip supply" (Mena, 2013). Political: • There are efforts for increased regulation by members of the US Government. Competition from other markets: • This includes hotels
Value Chain Management Royal Caribbean Cruise Ltd (RCCL) has two distinct supply chains which create a unique challenge. Each supply chain is managed by a Provision Master. The first supply chain includes all food, beverage, and lodging inventories that needed for the trips. The second supply chain encompasses “corporate spend” materials, such as office supplies, printing services, hardware and software, printed materials, computer supplies, marine consumables (spare parts, fuel, lubricants
1.4 Proposed Solution The Leapfrog Project By 2000, Murphy had gotten the RCCL in order. The IT department was reorganized and focused on the business, and the corporate strategic plan had been rewritten "with IT wrapped around the plan." The Leapfrog project was then conceived. It was designed to be a quantum leap forward in its support of the business. The significance of Leapfrog was such that Murphy was the first nonexecutive officer who had ever presented to the board of directors. However
Presentation The MAGIC KINGDOM, which covers 107 sections of land, opened on October 1, 1971. It's been named "The Most Magical Place on Earth!" and is home to six themed terrains, and many attractions that speak to all ages. LAY OF THE LAND: The Magic Kingdom is laid out like a wheel, with the center focused straightforwardly before towering Cinderella Castle. Pathways go about as the spokes prompting the accompanying themed regions: Fundamental Street, U.S.A. - Inspired by Walt Disney's recollections