The Sneaker As A Reflection Of Our Past

569 Words2 Pages
bulb-icon

Recommended: The role of celebrity endorsers in advertising

The Sneaker as a Reflection of Our Past Supreme, a popular Los Angeles based retailer, teamed with the internationally recognized brand Nike to release a shoe called the Supreme x Nike Air Foamposite on the 3rd of April 2014. It’s a re-imaging of the shoe worn by the now retired professional basketball player Anfernee “Penny” Hardaway. An announcement was made via the store’s Twitter page that the shoe would be available for purchase on a first come first serve basis during the early morning of the upcoming Wednesday. There were eighty people lined up upside of Supreme’s Melrose location a mere thirty minutes after the message hit the internet. There were over four hundred people gathered on the sidewalk by late afternoon. So many sneaker aficionados showed up that the police were brought in to ensure the safety of everyone involved. While this level of hype is not associated with all shoe releases, the number of events like this is growing year by year. Dedicated masses will go to great lengths and spend remarkable amounts of money to obtain the rarest and most illustrious pairs...

Show More
Related

  • The Onion: Mock Press Release

    436 Words  | 1 Pages

    In the mock press release create by “The Onion”, the new shoe insert Magnasoles are described as being set apart from all other shoe inserts by the pseudoscience that the sole imploys. The new soles are being marketed as having magical powers are curing peoples injuries and changing the ways that people are walking. The writers of the press release use falsified ethos and claims in order to show the public how gullible consumers are becoming.

    Read More

  • Research Paper On The Fab 5

    1001 Words  | 3 Pages

    In 1993, for some reason wearing white socks didn’t seem to appeal to the fans of basketball. Black socks wear made to be worn by the Fab Five and the Fab Five made them the hot new product for all players to wear. The world itself would transcend as the Fab Five would not only change the basketball culture but the fashion world as

    Read More

  • Nike: A Strange and Terrbile Saga

    1687 Words  | 4 Pages

    Nike billboards have featured the Swoosh symbol painted by street graffiti artists, and flying basketballers letting loose with technical sports terms like: "I'm gonna dunk on your ass". And, of course, Nike has a home page on the World Wide Web where athletic Web surfers are urged to "hear Spike Lee talk about the Air Jordan XI, call 1-800-645-6031" (perhaps Spike jogs?

    Read More

  • Russel Westbrook Research Paper

    509 Words  | 2 Pages

    This could conceivably be the most sizzling shoe available. Very fitting for a shoe that was initially created to battle the warmth that develops amid play. Nike planners went to China to watch the enthusiastic hotshot who put in hours outside on the hot blacktop of the courts that populate the nation. The material that is referred to today as "Hyperfuse" was specifically impacted by these players. The work boards that exist on the upper of Hyperfuse take into account the arrival of warmth that is developed amid play. These boards were made in guide reaction to the cruel, hot open air states of the courts in

    Read More

  • Emotional Journey: A Pair of Michael Jordan's Shoes

    1069 Words  | 3 Pages

    When you see this beautiful, comfortable, high top black and white pair of sneakers, you see greatness. You can wear them with a suit, or play basketball games in them, or be like me, and just want them forever. The shoes are size 7, and they weigh no more than three ounces. The stitching is so perfectly straight and pearly that it resembles models’ teeth. The laces are jet black like the eyes of a demon. However, with just eyesight you can’t tell the wonderful details of this shoe. You have to put them on, and you have to run around in them. The soles are very thin yet so soft and squishy, as if you were walking on clouds. This shoe is the 9th edition of Michael Jordan’s signature shoe to come out in stores. Have you ever had many friends that were wealthier than you? Have you ever went to school and played in the same shoes with holes in them? Have you ever gone to school with the same shoes two years in a row? Exactly. I have, and it’s not a good feeling when being talked down to. Bullying got on my nerves, so I just got into fights. With everything bad was happening in my life from my mother going to jail, and me barely having clothes on my back, as crazy as it may seem, all I wanted was a pair of Jordan’s.

    Read More

  • Swot Analysis Of Steve Madden

    1498 Words  | 3 Pages

    To further build our business, we will leverage out tremendous brand equity, dominant position in fashion-forward footwear, and industry-leading design team and will work to ensure that Steve Madden Ltd. emerges as a global lifestyle branded company.” They really want to make sure they are delivering the right trends and products for their customers and expand to a lifestyle brand. The vision statement for Steve Madden “Give fashion forward men and women a unique way to express their individuality through style resulted in millions of customers worldwide and propelled his designs to the forefront of the fashion industry.” The vision is constantly changing for Steve Madden and wanting to keep up to date with the latest trends and fashion statements keeps them innovative and different from their competitors Guess and Kenneth

    Read More

  • Nike Financial Statement Analysis

    1605 Words  | 4 Pages

    During a trip to Japan, they found a great athletic shoe with a new design

    Read More

  • Nike Fixed Costs Essay

    794 Words  | 2 Pages

    Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same

    Read More

  • The Physical Fitness Of Basketball

    1831 Words  | 4 Pages

    The sport of basketball places significant and spontaneous forces on the feet, ankles, and lower leg of the participants. Their shoes must be able to absorb and this pressure to prevent the participant from getting seriously injured. The basketball shoe frenzy began with the "one- design" era of the Converse All-Star "Chuck Taylor" basketball sneakers in 1917. The Converse's (or Chuck Taylor's) construction was a rubber sole and canvas upper. It was specifically designed to be an "elite sneaker" for professional basketball leagues. The only choices that consumers had between the shoe's designs were a high-cut model or a low-cut model. It was a pretty basic sneaker that came in an array of colors. Today, basketball shoes are high tech advancements of participant performance, as well as a fashion accessory. Basketball shoes have swept beyond the basketball world and penetrated the world on a large scale, but its purpose of "protecting players" remains the same.

    Read More

  • Social Media Audit Assignment

    707 Words  | 2 Pages

    ... shoe that will be made as a special edition. They would not have to mass product the shoe and it would build hype. Another suggestion would be for Nike to use their endorsed athletes more to their advantage by linking their social media accounts to the Nike’s accounts. For example, Nike can have LeBron James tweet Nike once a month promoting the brand and increasing the brand awareness via more eventual twitter followers. Nike is paying these athletes hundreds of millions of dollars and if the athletes are not willing to do this then it can be a good future contract stipulation.

    Read More

  • Nike Just Do It Problem Analysis

    1019 Words  | 3 Pages

    In today’s world Nike has grown to be one of the most popular organizations throughout the world. Nike controls the athletic world and almost every athletic sport uses Nike as a sponsor or in some way, but this was not always the case. The Nike Company began with two associates by the names of Bill Bowerman and Phil Knight, by selling Japanese sporty shoes in America. Their small business then turns out to be the expanding company of Nike. The fame of the company began to rise and started to pick up faster and faster and in the 80s and 90s it took off. Nike really started to grow once they signed one of the greatest basketball players of all time Michael Jordan. When Michael signed with Nike the company’s popularity increased tremendously. In today’s world Nike technology is leading a new generations with the catch phrase “Just do it.” To go along with this great success there are also many critics of Nike as well. Some say that Nike’s working sweatshops in the 90’s ad overseas have treated many workers poorly and had terrible working conditions. Nike relocated many of their factories over-seas to be able to pay workers much less, and keeping their costs extremely low in offshore production. Nike sportswear is at the top of the market using the slogan “Just do it” because Nike does an excellent job of using athletic icons to sponsor them, like Lebron James, and they do an excellent job of advertising their billboards and commercials, by making them interesting and inspirational. Nike does all this in the “just do it” possibilities commercial.

    Read More

  • Streetwear Culture: The Culture Of Streetwear And Sneaker Culture

    1606 Words  | 4 Pages

    Many people in the streetwear culture are very interested on the art and design of many pieces and some people do not really care about that aspect of streetwear and rather care about how much money it can make them. Both types of people are important for the growth of streetwear and sneaker culture going and to show more people the world of cool clothing and sneakers and show the merits of streetwear. The streetwear community is huge, from people wearing $1000 fits to the average high school kid just getting into streetwear due to Jordan’s and sneakers to the guy waiting outside of the Undefeated store waiting for Yeezy’s to resale to the person online waiting for Supreme to release, the community is growing larger and larger everyday and with the advent of people opening more store selling hyped brands like Supreme and Palace to big conventions such as sneakers con being prevalent in the community the whole ecosystem of streetwear is looking to keep growing. Not just that but with more people and celebrities wear streetwear and street fashion brands and styles the more people are going to get interested in it which lead to bigger lines for clothing and sneakers the rising prices in the reselling market and more people to talk about and see the merits of streetwear in the “Normal”

    Read More

  • The Purpose of Shoes

    662 Words  | 2 Pages

    Shoes are not only worn to protect the human feet. They are also worn because they add the final touch to the style you are trying to create. The history of shoes is very long and nobody really knows when the first shoes were created but we do know that they were originally made to warm the feet. Now, there are many different types and each kind helps you function a different way. The shoe is also made up of many parts and every kind of shoe has different parts then other types. Year by year, shoes have been improving and becoming more and more popular. Now, we have all the equipment and all the materials we need to make the shoe better than ever.

    Read More

  • New Balance Athletic Shoes Case Study

    867 Words  | 2 Pages

    In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market.

    Read More

  • Essay On Types Of Shoes

    876 Words  | 2 Pages

    Most people in the world gratefully have the chance to make their own choices and decisions every day. One of those choices and decisions that they make is what they are going to put on their feet for the day. Unknowingly the decision of what type of shoe a person wears for a specific day will affect their entire day. There are also many factors that contribute to what type or style of shoes a person buys or wears such as economic status, design, usefulness, and popularity. As of today, there are various types of shoes which are sandals, heels, boots and athletic and casual shoes.

    Read More

More about The Sneaker As A Reflection Of Our Past

Open Document