The Sign's Of Shopping Summary

367 Words1 Page

“The Sign’s of Shopping” by Anne Norton is an essay that depicts the many ways in which malls, and shopping catalogues sell products to the society by selling to them who they could be with those products. Norton’s central argument is that malls engage people in advertisements that are promoting them to desire the product and integrate to certain identities. She explains how malls are misleading and tend to appear to be a location of diversity and freedom, but the mall actually causes individuals to strive for a certain identity. People are exposed to ideas like the ones in the mall window displays, or shopping catalogs, which shape who they could be through having certain things. She provides a great example, “neither freedom of speech nor

Show More
Related

  • Praise of Chain Stores by Virginia Postrel

    865 Words  | 2 Pages

    Postrel develops her support of national retailers throughout the essay, offering the opinion that it isn’t the stores that give places their character, but instead, aspects like the terrain, weather and culture that do (Postrel 347). While terrain, weather and culture can set apart regions, such as New England from The Deep South, and Southern California from the Midwest, it’s the community that gives each town their own special character. A community consists of the residents, their restaurants, hardware stores, pharmacies, ice cream parlors, farmers markets, and so on. These places, and the interactions that occur daily at each establishment, are the fabric that differentiate them, and create the breeding ground for diverse characteristics to flourish. While Postrel argues that wildly different business establishments across America in the past is a myth , it’s actually not necessarily that the products that varied from store to store, but more the aforementioned factors that truly set ...

    Read More

  • The Signs Of Shopping By Steve Mckeevitt Summary

    1222 Words  | 3 Pages

    Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.

    Read More

  • The Cult You’re In

    1918 Words  | 4 Pages

    You go pick one either because the picture is better or you saw the commercial the other day and you want it. During the length of this paper we will talk about two important writers, Kalle Lasn the writer of “The Cult You’re in” and Benoit Denizet-Lewis the writer of “ The Man Behind Abercrombie & Fitch”. They both talk about similar topics that go hand and hand with each other, they talk about the consumers “Dream”, how companies recruit the consumers, who cult members really are, how people are forced to wear something they don’t want, and about slackers. What is the dream we all have? Think about the main things that you strive for in life.

    Read More

  • Consumerism In 'Raj, Bohemian' By Hari Kunzulan

    1415 Words  | 3 Pages

    There are many people who are driven by consumerism, and many people who wish they could get in touch with that type of world. Consumers are often encouraged to advertise more of the products that they are buying to get more people to buy more products. Hari Kunzru, author of “Raj, Bohemian,” creates a narrator who is obsessed with maintaining his individuality and free will in a world that is overcome with consumerism. Believes that the world takes away individuality when consumerism comes into play and how hard it is to maintain their true self. In her LA Times article “Teen Haulers Create a Fashion Force,” Andrea Chang writes about the phenomenon of teenage YouTube users who make videos that publicize their latest shopping binges.

    Read More

  • Shopping Behavior In The Article: Why We Buy The Science Of Shopping

    891 Words  | 2 Pages

    It is a unique technique As technology gets more advanced, people use cameras, tracking devices in the stores to track customers shopping behavior. The retailers apply every detail that they get from anthropologists to get people to buy their products. Some people claim that the surveillance of consumers by retail anthropologists is manipulative and unethical. However, the claim is not entirely true. Many retailers use the data they get from anthropologists and apply it to their store to create great experiences for their customers, encourage customers to revisit, and ultimately improve business performance.

    Read More

  • Formation of Imagined Communities

    1927 Words  | 4 Pages

    In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.

    Read More

  • Analysis Of The Article ' Magic Of The Mall '

    700 Words  | 2 Pages

    This article’s main argument is that developers manufacture an illusion of doing more than just shopping when designing malls and shopping centers. The developers and designers disguise the building’s identity while mediating the materialist relations of mass consumption. Goss focuses on five areas in his article. This first area is looking at the mall in a cultural context and the connection between ...

    Read More

  • Mall of America Case Study

    625 Words  | 2 Pages

    “Back in 1992 the Mall of America was the only mall of its kind a one-stop complex not only offering retail shopping, but also offering guest service, and a huge variety of entertainment and convenience as well as fun for all” (Kerin, Hartley, & Rudelius, (2013). Marketing p. 428).

    Read More

  • Descriptive Mexicans

    671 Words  | 2 Pages

    As I step foot onto the grounds of Fashion Island, I can already tell that it is going to be a good day.The ocean breeze greets me as I step out my car. I look around at the beautiful scenery the mall had to offer, from the oriental Koi pond to the breathtaking view of Newport Beach.The mall is a place that distracts me from all complications. The thought of school and homework erases from my mind. That one annoying kid in my Chemistry class no longer seemed annoying. Apart from my thin wallet, everything seems to go swell when I am shopping my life away. Everyone at the mall has different motives, whether it is to find the perfect homecoming dress or simply getting dragged into the mall by their wives.

    Read More

  • Comparing The Public Use Of Shopping Malls In Australia And America

    918 Words  | 2 Pages

    Shopping malls are a prevalent part of both Australian and American societies. People of all races, creeds, ages, and social status flock to malls to participate in what John Fiske labels as the “conflict of consumerism” (284). However, he calls it the “conflict of consumerism” because recently there have been problems with disruptive teenagers interfering with potential buyers and posing a safety threat both to other shoppers and each other. It is shocking how many people come to malls in both countries with no intention, or means, to buy. According to Fiske in his essay, “Shopping For Pleasure; Malls, Power, and Resistance,” a study shows that “80 percent of unemployed young people visited the mall at least once a week, and nearly a 100 percent of young unemployed women were regular visitors” (285). As a result, some malls have even imposed restrictions to limit this. In Robyn Meredith’s essay, “Big Malls Curfew Raises Questions of Rights and Bias,” she explores issues concerning a recent restriction imposed on younger teenagers at the Mall of America in Minnesota. However, it is a real problem that mall owners have to cope with. In fact, malls here in America are very similar to those in Australia, because in both countries, the malls are turning into a type of indoor park where citizens participate in a variety of their own personal activities regardless of the intent of the mall owners.

    Read More

  • Why Do People Go To The Mall?

    718 Words  | 2 Pages

    While there are probably many other reasons people like to go to the various malls across the United States, this short essay has examined just a few reasons people come to the mall other than simply to shop. As I exit, I slide my hand down the smooth metal railing that leaves the mall. It’s cold, but I can’t seem to pull my hand away. It’s also just kind of fun to do. I decide that the next time I come back, I want to get a pretzel from Auntie Anne’s. Who knows, though? Maybe next time I’ll go back simply to mall

    Read More

  • Size Does Matter

    2079 Words  | 5 Pages

    Every inch of the walls inside the mall were plastered with a vast array of dazzling lights and colorful propaganda. It seemed as if I was going to suddenly be attacked by fearsome mannequins, who stood idly like a platoon of glaring soldiers, anticipating their command to strike. The congested food court had an aroma of boiling flesh, pungent enough to tickle the deepest hairs of my nostrils. With each step I took, I was met with an explosion of soul shivering sounds from the speakers, and flashy formed fonts that struck me at every glimpse of the banners. I was on a mission, and was forced to disregard all of the feeble advertising attempts that came my way. My objective was to finally acquire the legendary shoe that had eluded me many times before.

    Read More

  • Mall Of America Essay

    520 Words  | 2 Pages

    To most people in the United States shopping is a way to relax and forget stressful situations. One way to shop is by going to the mall and site-seeing, walking, and talking. Mall of America is the largest mall in the United States. It opened its doors in the year 1992 and its executive vice president is Maureen Cahill. The case study was about how the mall has a variety of stores , space, entertainment, and its attraction mechanism to attract people.

    Read More

  • Descriptive Essay About Shopping

    749 Words  | 2 Pages

    Shopping is something that has to be done whether you enjoy it or not to get essentials needed. We all go places where merchandize is being sold for a specific reason. Whether you go to the mall, shopping centers, or your local grocery store, you 'll always encounter many types of shoppers. Shopping isn’t always as fun as it sounds to everyone, but it is something we often do. This is the only way we get products we need, by personally buying them. You have three main shoppers including impulse buyers, list makers, and bargain hunters.

    Read More

  • Smart Shoppers Essay

    754 Words  | 2 Pages

    Everyone likes shopping, but everyone has their own way of spending when they go shopping. I love shopping, but I hate being at the mall, if I don’t need to be there then I won’t be there. I’ve noticed that when I have money, I do not buy anything, and when I do not have money I want everything I see. From my experience I’ve observed that there are people who shop smart, people who are just plain addicted to shopping, people who join another person while shopping, basically called window watchers.

    Read More

More about The Sign's Of Shopping Summary

Open Document