Mall of America Case Study

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The Mall of America is a shopping mall in Bloomington, Minnesota, which is a suburb of the Twin Cities. The unique mix of retail and entertainment options attracts more than 40 million visitors during any given year. With the mall conveniently located next to the Minneapolis International airport along with its size makes this mall ideal in its ability to offer something for everyone. From the more than 400 individual retail shops to the Nickelodeon Universe theme park, formerly known as Camp Snoopy, which is in the center of the mall complete with a full size rollercoaster and Ferris Wheel. In addition to the retail opportunities, which include shopping, dining, and socializing in the many themed social establishments there is a Sea Life aquarium, complete with touch pools and play area, interactive activities throughout including a quiz trail as well as a 300 ft. long Ocean Tunnel, where more than 10,000 sea creatures are on display for your viewing pleasure. . In addition, for that movie connoisseur there is a 14-screen theater in which to watch the latest theatrical masterpieces released on film. There is Moose Mountain Adventure Golf as well as the amazing mirror maze. The Mall of America has been a huge marketing success since it first opened its doors back in August 1992.

From a marketing perspective, the Mall of America has been a huge marketing success so far, because not only is the Mall the largest shopping extravaganza of its kind, but it is also a tourist attraction that provides unprecedented shopping and entertainment opportunities like no other place and gives its customers incentive to come back again. As a former resident of the great state of Minnesota, I would have to agree that the primary reason fo...

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...es to its visitors by continuously innovating and offering value added features to the mall. Thus enticing the MOA consumers to return for more retail-entertainment experiences in the future, which in turn provides brand loyalty and builds consumer relationships from a marketing perspective. Further, the MOA marketing team should be extensively utilizing the internet as a tool to market the mall to consumers from outside the great state of Minnesota.

Works Cited

“Back in 1992 the Mall of America was the only mall of its kind a one-stop complex not only offering retail shopping, but also offering guest service, and a huge variety of entertainment and convenience as well as fun for all” (Kerin, Hartley, & Rudelius, (2013). Marketing p. 428).

Maureen Cahill, executive vice president at Mall of America, explains that “We are more than a mall, we’re a destination,”

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