Mall Of America Essay

To most people in the United States shopping is a way to relax and forget stressful situations. One way to shop is by going to the mall and site-seeing, walking, and talking. Mall of America is the largest mall in the United States. It opened its doors in the year 1992 and its executive vice president is Maureen Cahill. The case study was about how the mall has a variety of stores , space, entertainment, and its attraction mechanism to attract people.
The Mall of America has a difficult task when it comes to attracting both local and visitors. The one thing that they do now is having the theme park, aquarium, cinema, and comedians. By having these things they give locals a reason to come to the mall even if they do not want to shop. On the

other hand it gives visitors a reason to visit. One strategy that would be excellent to attract visitors is the family and business hotel that they plan on building.
The best way for the mall to research on how to grow, is by looking at what the community likes and need.

Many states have certain things at the heart of the city because of what is popular to the people. In Pennsylvania, we have various stores that are our necessity and is in our convenient locations. We have Walmart’s, target , sonic, seven-eleven’s, and Wawa’s.
These stores are very important to our community and they get a lot of business.On the other hand, in New York City they do not have any Wawa’s stores. There is a Walmart but about 30 minutes away . With that said, The best strategy for them to decide is to see what attracts the locals and bringing that to their convenience.
In order for the mall to advertise online they will need to use social media to their advantage. They will need to use strategies like coupons, discounts, and weekly giveaway. They can advertise on Facebook or twitter to attract in a radius that will give not only locals but people out of state. In certain stores they over weekly specials or discounts that allow customers to buy the items at a very low price.This could be a good way for them to do that since they have so many retail stores, specialty stores, apparel stores, and shoe

stores.
In reality what will attract is not only the different stores and entertainment, is the prices of the merchandise. The variety of stores is what attract customers and their prices. The competition of stores luring customers is what has business going. There are 520 specialty stores, 165 apparel stores, 14 jewelry stores, 26 shoe stores, and 27 restaurants.
With all these stores, competition is hard and how a particular store attracts customer is advertising and pricing. By the mall creating advertisement on Facebook or twitter about the apparel stores and discounts, the sales for them will rise. On the other hand the sales for the specialty stores will decline. Either way, the mall is gaining lots and lots of business and hence bringing in more customers.