The Print Media Is Less Effective Than Other Media Types
The print media has little significance in shaping public reaction to political events in this age of CNN and news ON-LINE. This is because of the audience, work, and time involved in each. That is, the number of people that each reaches, the amount of work involved to get the scoop, and the amount of time it takes each to broadcast the news.
The first reason, the amount of people that the news reaches, is probably the biggest factor. Television is watched by most of the population whereas, the amount of people that receive a newspaper, or other source of obtaining news information, such as NEWSWEEK, is considerably less. Also, television offers a variety of channels and programs, which means a more complete story, as opposed to a newspaper which might only offer one view.
Another reason that television is preferred to print is because of the amount of work involved. The newspaper, or a magazine, is something that you have to go out and get, or even worse, wait for. News is not readily available, and waiting can be unpleasant if you are anxious for the inside scoop.
Television, on the other hand, is available on a daily basis, and it can be turned on at any. Satellite owners have an even greater advantage, they can find global news and have a greater number of choices such as which news program to watch. Also, if a person is illiterate or a poor reader, it is quite obvious that they will choose television over a newspaper. Television is a much easier alternative than obtaining news through print.
A third and very important reason that print is the less effective method of obtaining information is time. It takes much longer than watching television or listening to the radio. For example, if a person works a lot and spends his other time taking care of a family and driving to and from work, then that person is going to choose the radio over the newspaper.
In North American culture, watching television is as much part of regular life as eating supper. In an age
New technology has fuelled the expansion with the growth of phone apps, social media formats, smartphones able to capture video and upload instantly onto the web. The public is now recording, documenting, sharing and viewing events as they happen, often before professional journalist or reporters. Technology allows people to view major events in real time anywhere in the world, creating a ‘global village’ in which everyone is connected (McLuhan 1964; cited in Giddens 2013). However, the mass medias of television, radio and newspapers both in print and online, continue to be the mediums the public accesses the news and events on a local, national and international
In today’s society, it seems that we cannot turn the television on or look in a
...ay, it has not stopped television from being one of the most successful mediums for the dissemination of information.
Both CNN and Fox News influence these immense populations with how each utilize pathos, ethos and logos in the topics discussed during the broadcasted show. For example, Fox News 's audience seems to be primarily conservative, while CNN’s audience seem to be more liberal (Engel). So each network’s stories “focus on the issues that” conservatives or liberals “want to watch and talk about” (James). These topics are used to develop a more conservative or liberal fan base in the respective news networks. As the dominant news network on cable television, Fox News impacts the greatest quantity of citizens, bringing in an audience of over two million for primetime (James). Therefore, Fox News influences the largest percentage of Americans listening to news networks by effectively using these manipulative literary techniques. However, CNN has a younger audience than Fox News (Carter), which contributes to CNN’s audience growing from 350,000 a night, in 2013 (Agee), to 629,000 viewers a night (James). CNN and Fox News compete with each other to influence the greatest amount of people and the public’s opinion of current events. Each network appeals to pathos, logos and ethos differently and similarly to coax the greatest amount of listeners each night.
Coverage of events by the mainstream media is politically biased, due to the numerous instances when news networks support one party (either Liberal Democratic or Conservative Republican) and slant the issue in that party’s favor. For example, NBC News reported that the Affordable Care Act was “cheerleading” and viewed the law in a positive manner (Lawrence). As NBC is a major supporter of the Democratic Party, its views are obviously slanted towards liberal and supportive opinions of Obama and his policies. Moreover, this positive perspective of the law only attracts Democrats, and it masks the other perspective involving the detriments of that law, showing presence of propaganda, instilling liberal viewpoints in its unsuspecting audience. In contrast t...
read between the lines. And not just see the words but where they came from and what the writer is
News channels are now being broadcasted on social media also. Instead of staying home to watch it, you can now watch it live on Facebook or other sites.
Television is everywhere these days, not just in our living rooms but in bathrooms, kitchens, doctor's offices, grocery stores, airplanes, and classrooms. We have access to TV virtually anywhere and as American's we are taking advantaged of it. Adults aren't the only ones watching TV; children today are watching more TV than ever before. TV has even become known as "America's baby-sitter." (Krieg). Meaning that parents are now using the television as a way of entertaining their children while they attempt to accomplish other things such as cooking and cleaning.
The entire newspaper industry is in a period of uncertainty, including the nations top performing newspapers. USA Today is among the best newspapers, yet the company is struggling to maintain readership. In a world where consumers have information available to them at the click of a button, USA Today has attempted to keep up with new trends in information consumption (Ferrell & Hartline, 2011).
- The media is driving the public agenda armed with satellites - 24 hour feeds
Television is the center of the household. It will always be there. You cannot ignore it just as you cannot ignore a
According to Pew Research Center's Journalism Project, the overall drop in newspaper circulation began in 1989 and has been at a gradual decline of 1% a year since (Pew Research Center's Journalism Project, 2007). 1989 is also the year of the birth of the World Wide Web(Home.web.cern.ch, 2014).
New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the traditional newspaper. The way in which “Bloggers” have influenced traditional journalism will also be explored and how this has affected the journalism profession. In addition, the negative impacts of how the electronic media is being used as a political forum will also be investigated. Finally, the author will predict the consequences of future developments in this rapidly growing industry and the implications this may have on the direction of print media.
Nowadays people can access immense amount of readily available information. With Instagram, I can get up to minute news without confining myself to the mainstream media.as long have I have internet connection, I don’t have to switch on the TV, or computer, or buy newspapers; one can get breaking news anywhere anytime through videos and